CNBCTV18.com has appointed Rohit Gandhi as National Sales Head at CNBC Digital. His responsibilities in the new role comprise developing effective strategies and leading the team to maintain high sales performance in the organization.
Gandhi comes with 14 years of experience in print, TV and digital media. Gandhi joins from Conde Nast India where he was Digital Monetization Director for Vogue, GQ, CNTraveller & AD. At CondĂ© Nast, he was actively involved in scaling up their digital business by bringing innovative offerings like branded video content, native advertising and programmatic advertising.
Prior to CondĂ© Nast, Gandhi has worked with digital brands like thehindubusinessline.com, Times Internet, Rediff.com. He had also been part of CNBC-TV18 channel, a decade ago.
Commenting on the new appointment, Ranjita Sehgal, Business Head, CNBCTV18.com, said, â€śWe are happy to welcome Rohit to the CNBC Digital family. His extensive experience in the digital sphere, along with his in-depth understanding of Branded content both on Business and Lifestyl eplatforms is an excellent fit. His understanding of TV sales and CNBC TV18 is an added advantage for the integrated approach we are adopting.â€ť
Gandhi said, â€śHaving been a part of CNBC-TV18 in the past, and having seen the platform grow year after year, it gives me immense pleasure to again join the CNBC family and work with an outstanding team. I am looking forward to drive innovation and creativity through robust strategies, towards elevating the sales department at CNBC Digital.â€ť