Asianet News Network (ANN) has announced the launch of its latest bilingual digital news platform in English and Hindi â€“ MyNation.com. Abhijit Majumder, former Managing Editor, Mail Today, has been appointed as the Editor-in-Chief.
With this launch, the groupâ€™s digital news media ventures, which has reach in four southern languages, will enter the national English and Hindi digital news segment. With digital being the growth driver for news, MyNation is claimed to be seen as a strong challenger to Indiaâ€™s established legacy news brands.
Anoop N, Chief Operating Officer, Asianet News Digital, said, â€śANN is focused on creating a compelling digital video content platform. We are the market leaders in South Indian languages. With MyNation, we will disrupt the English and Hindi news segment and deliver technology innovations in video and content distribution. We are excited about this next phase of our growth.â€ť
Majumder said, â€śWith the existing reach of ANN, we will have access to an extremely wide audience base and a stronger technology platform. Its strong brand credibility and presence across the four southern states with strong vernacular teams and deep regional insights provides us the edge to source and deliver content like none other. MyNation can now fully deliver on its promise of being the destination for focused news and video content.â€ť
K Madhavan, Vice-Chairman, Asianet News Network, said, â€śWith this launch, ANN gets a head start in the intensely competitive English and Hindi digital news space. We have brands like Republic TV, which is the undisputed leader in the English news genre since its launch. With the launch of MyNation.com we look forward to bringing in disruption in the English and Hindi digital news segment.â€ť
â€śAt ANN, we focus on realising the convergence of high-quality content and technology to deliver superior user experience and engagement. We are building deep domain expertise across board /languages and are excited to welcome Abhijit to lead this initiative. Asianet News Network is working on growing in-organically in Kannada, Telugu and verticals such as sports among others to further strengthen its position across all south languages in digital. FY19 will be a year of consolidating Asianet News digital and ANN as a media tech entity for advertisers and brands that work with us. With our multi-platform reach across mediums, broadcast, print, radio and digital â€“ and expanding audience segments â€“ national and international, Asianet News offers them a significant opportunity,â€ť said Amit Gupta, Group CEO, Asianet News Network.
Majumder, who had been part of Mail Today since 2015, has also previously worked with Mid-Day as its Executive Editor and was also the Resident Editor of Hindustan Times, Delhi.
In his over two-decade long career, Majumder has also worked with The Times of India (TOI) and Daily News and Analysis (DNA).