To win the hearts of potato lovers, Taco Bell has launched a unique potato-centric take on the traditional taco. The new Crispy Potaco will give this much-loved vegetable a new identity and will no longer play the sidekick in most meals.
The potato has been discriminated against for too long. It suffers silently as it is crushed between burger buns, forced into a samosa, drowned in ketchup.
When Taco Bell presented a product which has the potential to make potato great, Ogilvy took up to the challenge. The Crispy Potaco from Taco Bell could only be introduced by a mad, potato-loving genius and thus enters comedian Tanmay Bhat. The digital film starring Bhat connects with Taco Bellâs mission of making potato great.
Bhat pitches the product to investors, who are floored by the novelty of the product. With the potato being on the outside, the Crispy Potaco lets the potato really shine through, so much so that you will want to put your money behind it.
Sidharth Shukla, Vice-President and Head of Digital, Ogilvy Delhi, said, âGetting the opportunity to launch another innovative product such as the Crispy Potaco for Taco Bell India was truly awesome. Everyone was geared up, all set to break previous milestones that we had established on both the creative and the business front. And for a product variety that we eat so much of, but barely give it a second thought.â
âBoth the teams along with TanmayÂ knew we had a solid, fertile brief to play with and that's exactly what we did, played and had fun! With the result of some great creative work to show for it,â Shukla added.
Client: Taco Bell India
Agency: Ogilvy Delhi
Vice-President and Head of Digital: Sidharth Shukla
Associate Vice-President: Namita Koshy
Senior Digital Strategist: Tanmay Zalpuri
Senior Creative Director: Abhishek Gupta
Creative Director: Deepak Kumar
Copy Supervisor: Adyasha Tomar
Copy Supervisor: Rohit Singh
Associate Creative Director (Art): Debasish MondalÂ
Senior Art Director: Akshay Dhingra
Account Director (Social) and Influencer Management Lead: Gaganpreet Kaur
Account Supervisor (Social): Prateek Pandey
Art Director (Social): Bilal Shaikh
Management Supervisor:Â Aakanksha Zariwala
Account Supervisor: Ajiteshwar Singh Â
Â Production House: Q.E.D. Films
Director: Nikhil Chalam
Producer: Harshvardhan Kumar