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Thoughtshop Advertising wins Bayer’s Creative Mandate for Arize Hybrid Rice Seeds

The agency will provide end-to-end services to Bayer, from planning, strategy, conceptualization to film production and execution across television, print, radio and digital platforms

Thoughtshop Advertising, a 360-degree advertising & film production company based in Mumbai, has bagged the creative-advertising mandate for Bayer, a global life science company with core competencies in the areas of agriculture and health care. The agency will provide end-to-end services to Bayer, from planning, strategy, conceptualization to film production and execution across television, print, radio and digital platforms.

Thoughtshop delivered its first set of TVCs for Bayer’s hybrid rice seed brands ‘Arize 6444 Gold’ & 'AZ 8433 DT' both along with print & radio campaigns. It got aired on May 20, across key regional markets including Uttar Pradesh, Bihar and Jharkhand, where the relevance of the product and its use is higher.

The thought behind the campaign titled ‘The Real Hero’ featuring Bhojpuri superstar Ravi Kishan, draws similarities between a superhero & the product ‘Arize 6444 Gold’ which is, the real hero for farmers due to its very nature of sureshotness of giving a good yield.

Commenting on the win, Vipin Dhyani, Founder and Chief Creative Director, Thoughtshop Advertising & Film Production, said, “We are honoured to be a part of the Bayer family, a global leader in the agriculture and health care space. We felt fortunate as client showed immense faith in us and bought very bold concepts in contrast to the Agri industry. As the TVC has received positive responses across key markets, we are now charging forward to deliver more riveting offerings for the brand across various mediums.”

Speaking about the development, Bayer’s Head of Marketing communication, Jayston D`souza, said, “Thoughtshop has done a very good job on the TVC right from the concept to managing the technicalities, it was impressive. With Thoughtshop’s quality body of work and their in-depth understanding of our brand, the industry and creative requirements, we believe we have found the right partner to assist us in highlighting our brand and key messaging across our core target audience.” 

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