Sunil Ramachandran has joined the Patrika Group to head the corporate business in south and east India. He moves in after a short stint with The Hindu Group where he was the Zonal Business Head, Karnataka. Prior to this, he was associated with Patrika Group as Corporate Business Head, South.
â€śPatrika Groupâ€™s penetration in the HSM with its multimedia platforms has been aggressive. With larger focus today on tier-2 and 3 markets, clients are keen to partner with those enabling multimedia options. This is where Patrika has an edge. I am keen to facilitate such options,â€ť said Ramachandran.
Saurabh Bhandari, National Head, Marketing, said, "Patrika today enjoys a wide base across the nation, we were the Hindi newspaper to even expand in South and East and have maintained our leadership since. We would like our advertisers to have best customised solutions and create multimedia solutions that satisfy their needs. I am sure Ramachandran with his background, experience and acumen will be able to facilitate the difference we intend to make."