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Ogilvy & Mather wins maximum elephants at Kyoorius Creative Awards 2018

Early Man Film was the second most awarded agency grabbing One Black, Six Blue Elephants for the title ‘The Story of Kaveri’. The Master of Creativity award was presented to Amitabh Bachchan for his immeasurable contribution in advertising communication

The fifth edition of Kyoorius Creative Awards was held on June 1, 2018, where a total of five Black and ninety Blue Elephants were presented to the winning titles spreading across Advertising, Media and Digital categories.

The Five Black Elephants that signified the best of the best were awarded to four teams. The Black Elephants winners were Ogilvy & Mather for ‘#HoliNotHooliganism and Vodafone Sakshi’.The agency also won the maximum Blue Elephants, reaching the count of 27. The other Black Elephant winners were Early Man Films for ‘The Story of Kaveri’, FCB India Group for ‘Sindoor Khela-No Conditions Apply’ and BBDO India for ‘#FuelFor The RealFit’.

Bollywood’s legendary icon Amitabh Bachchan was honoured with Master of Creativity award for his contribution in the advertising and marketing world in India. The Black Elephants were presented to the winning teams by Amitabh Bachchan.

This year, the prestigious Power of Print award, an IP owned by the Times Group, was seen presented to Curry Nation Brand Communication for their impactful print campaign – ‘Lifeline Question’. Brave New World, Bangalore and FCB Interface were awarded the runner up winning title for their campaigns ‘No’ and ‘Honarary Doctors’, respectively.

Kyoorius Creative Awards that opened doors for a unique out-of-home (OOH) advertising contest, ‘Inoohvation’, this year in association Kinetic, saw participation from the brightest minds across creative communities in the country. Based out on a brief set out by Honda, the contest was aimed at rejuvenating creativity by smart use of technology and storytelling techniques by creating an outdoor campaign. Creative Agency Studio Mars won the coveted title for their campaign ‘Will they see Blue’. J. Walter Thompson and Locopopo bagged the runner up title for their campaigns ‘Interactive Digital Billboards’ and ‘Blue Skies For our Children’, respectively.

Rajesh Kejriwal, Founder and CEO, Kyoorius, said, “We have some brilliant work put up by communication agencies this year and I personally would like to congratulate each one of them for their truly deserved win. It gives me immense happiness to announce that we received 20% increase in entries this year and selecting the winners was indeed tough for our respected jury. But innate knowledge of our jurors in their respected domain has contributed immensely in ensuring fair, unbiased and credible selection process.”

Winners:

CATEGORY

CLIENT

TITLE

AGENCY/CITY

 

FC | 1802A: Cinematography For Film Advertising

Jeep India

Fables Of India

10 Films

BLUE

FA | 1608A: Ad / Promotional Films Produced Under Rs 10 Lakh

Mankind Pharma

Manforce #ShutThePhoneUp

ADK-Fortune Communications

BLUE

FC | 1808A: Use Of Music For Film Advertising

Jabong

Jabong Spring Summer Runway 2018

Asylum Film

BLUE

DM | 2501: Integrated Digital Campaign

PepsiCo India

#ReleaseThePressure

BBDO India

BLUE

ME | 2408: Use Of Integrated Media

PepsiCo India

#ReleaseThePressure

BBDO India

BLUE

WA | 1511A: Writing For Film Advertising (TV)

PepsiCo India

#FuelForTheRealFit

BBDO India

BLUE

PSA | 2206: PSA - Integrated Media

PepsiCo India

#ReleaseThePressure

BBDO India

BLUE

OA | 1102B: Ambient: Billboards & Travel

Amar Tea Pvt Ltd

Tea Society

Black Swan Life Communications

BLUE

CA | 1302B: Photography For Advertising

Amar Tea Pvt Ltd

Tea Society

Black Swan Life Communications

BLUE

SM | 2603A: Branded Social Post - Topical / Real Time Response

Bunge India Pvt Ltd

Gagan Cooking Oil - Diwali

Bunge India Pvt Ltd

BLUE

DI | 2902: Innovative Use Of Mobile Technology

Sense International India

The Good Vibes Project

Cheil Worldwide India

BLUE

DM | 2501: Integrated Digital Campaign

Flipkart Internet Pvt Ltd

Flipkart #PenguinDads

Dentsu Webchutney

BLUE

DC | 2705B: Animation & Illustration For Digital Marketing (Social Media Posts)

ScoopWhoop

30 Years of GIF

Dentsu Webchutney

BLUE

SM | 2603B: Branded Social Post - Topical / Real Time Response

ScoopWhoop

30 Years of GIF

Dentsu Webchutney

BLUE

SM | 2604: Social Engagement - User-Generated Content

Wildcraft India Pvt Ltd

Wildcraft Wildlings

Dentsu Webchutney

BLUE

ME | 2406: Use Of Mobile

ScoopWhoop

ScoopWhoop In-Flight App

Dentsu Webchutney

BLUE

PSA | 2204A: PSA - Film Advertising

Reforestindia.in

The Story Of Kaveri

Early Man Film

BLUE

FC | 1802A: Cinematography For Film Advertising

Reforestindia.in

The Story Of Kaveri

Early Man Film

BLUE

FC | 1803A: Direction For Film Advertising

Reforestindia.in

The Story Of Kaveri

Early Man Film

BLUE

FC | 1804A: Editing For Film Advertising

Reforestindia.in

The Story Of Kaveri

Early Man Film

BLUE

FC | 1805A: Production Design For Film Advertising

Reforestindia.in

The Story Of Kaveri

Early Man Film

BLUE

FC | 1808A: Use Of Music For Film Advertising

Reforestindia.in

The Story Of Kaveri

Early Man Film

BLUE

WA | 1502B: Writing For Poster Advertising

Snapin - Duval Enterprises

Coffee's Perfect Partner

Famous Innovations

BLUE

DMA | 2006: Direct Response - Ambient

Livpure Water Purifiers

Rivers In A Bottle

Famous Innovations

BLUE

IM | 2303: Innovative Media

Religare Health Insurance

Don't Eat The News

Famous Innovations

BLUE

CFG | 2101: Advertising & Marketing Communications / Brand

Livpure Water Purifiers

Rivers In A Bottle

Famous Innovations

BLUE

SM | 2608: Social Influencer Marketing - Multi Channel

Times Of India

Sindoor Khela - No Conditions Apply

FCBIndia Group

BLUE

ME | 2405: Use Of Events

Times Of India

Sindoor Khela - No Conditions Apply

FCBIndia Group

BLUE

ME | 2408: Use Of Integrated Media

Times Of India

Sindoor Khela - No Conditions Apply

FCBIndia Group

BLUE

BC | 1905A: Live Experience

Times Of India

Sindoor Khela - No Conditions Apply

FCBIndia Group

BLUE

DMA | 2000: Direct Integrated Campaign

Times Of India

Sindoor Khela - No Conditions Apply

FCBIndia Group

BLUE

CFG | 2102: Advertising & Marketing Communications / Not For Profit

Fruitbowl Digital

Chal Rang De

Fruitbowl Digital Media

BLUE

DM | 2504: Websites

Tata Pravesh

Doors of India

Hungama Digital Services

BLUE

FC | 1801B: Animation For Film Advertising

Bajaj Electricals

Bajaj Electricals - Magic Of Light

Hungry Films

BLUE

CA | 1304B: Digitally Enhanced Illustration For Advertising

PN Gadgil & Sons

Poster

Ideas At Work Advertising

BLUE

DM | 2507: Digital Installations

Google India

Look Before You Leave

Kinetic Advertising India

BLUE

DI | 2901: Innovative Use Of Technology

Google India

Google Maps : look before you leave

Kinetic Advertising India

BLUE

ME | 2404: Use Of Outdoor

Vodafone India Limited

Vodafone Eco Pond - Good In Good Bye

Kinetic Advertising India

BLUE

ME | 2405: Use Of Events

The Times Of India

Equal Streets

Laqshya Live Experiences

BLUE

SM | 2605: Social Engagement - Community Building

The Ammada Trust

#GiveHer5

Law & Kenneth Saatchi & Saatchi

BLUE

FC | 1804A: Editing For Film Advertising

Puma

Puma - Run the Streets (India)

Loudmouth Film

BLUE

DM | 2503A: Digital Branded Film Content & Entertainment

Indian Association of Palliative Care (IAPC)

Last Laugh

Medulla WYP Network

BLUE

ME | 2403: Use Of Branded Content

Indian Association of Palliative Care (IAPC)

Last Laugh

Medulla WYP Network

BLUE

FA | 1603: Ad / Promotional Film (61+ seconds)

Indian Association of Palliative Care (IAPC)

Last Laugh

Medulla WYP Network

BLUE

BC | 1905A: Live Experience

Indian Association of Palliative Care (IAPC)

Last Laugh

Medulla WYP Network

BLUE

IM | 2302: Use Of Experiential Marketing

Indian Association of Palliative Care (IAPC)

Last Laugh

Medulla WYP Network

BLUE

DM | 2501: Integrated Digital Campaign

PepsiCo India

Breaking The Deafening Silence - #ReleaseThePressure

Mindshare

BLUE

ME | 2403: Use Of Branded Content

Cipla Health Ltd

I Can You Can

Mindshare

BLUE

FA | 1602: Ad / Promotional Film (31 - 60 seconds)

Motilal Osawl Financial Services

Think Equity. Think Motilal Oswal.

Motilal Oswal Asset Management Company

BLUE

DM | 2501: Integrated Digital Campaign

Reliance General Insurance

#HoliNotHooliganism

Ogilvy & Mather

BLUE

DM | 2503A: Digital Branded Film Content & Entertainment

Mondelez - Bournvita Beverages

The Exam Sale

Ogilvy & Mather

BLUE

SM | 2603B: Branded Social Post - Topical / Real Time Response

Mondelez International

The Great IPL Phub

Ogilvy & Mather

BLUE

DI | 2902: Innovative Use Of Mobile Technology

Vodafone India

Vodafone Sakhi

Ogilvy & Mather

BLUE

ME | 2404: Use Of Outdoor

Unilever Hamam

CCTV Hoardings

Ogilvy & Mather

BLUE

ME | 2407: Use Of Technology

Vodafone India

Vodafone Sakhi

Ogilvy & Mather

BLUE

ME | 2411: Use Of Direct Media

ITC - Savlon

Savlon ID Guard

Ogilvy & Mather

BLUE

ME | 2415: Use Of Social Platforms

Reliance General Insurance

#HoliNotHooliganism

Ogilvy & Mather

BLUE

ME | 2416: Use Of Interaction

ITC - Savlon

Savlon ID Guard

Ogilvy & Mather

BLUE

ME | 2418: Use Of Digital Platforms

Pidilite Industries

Sticky Banner

Ogilvy & Mather

BLUE

OA | 1103A: Ambient: Experiential & Installations

The Akanksha Foundation

Akanksha Placement Surprise

Ogilvy & Mather

BLUE

OA | 1104B: Poster Advertising - Free Format

Surnai

Ibsen Festival

Ogilvy & Mather

BLUE

CA | 1301B: Illustration For Advertising

Surnai

Ibsen Festival

Ogilvy & Mather

BLUE

RSAC | 1403: Radio Advertising Campaigns

Dixcy Scott

56 Inch Ka Seena

Ogilvy & Mather

BLUE

RSAC | 1411B: Direction for Sonic Advertising (Including Radio)

Dixcy Scott

56 Inch Ka Seena

Ogilvy & Mather

BLUE

WA | 1511B: Writing For Film Advertising (TV)

Tata Sky

Acting Adda

Ogilvy & Mather

BLUE

PSA | 2205A: PSA - Digital Media

ICICI Lombard

#IWillDriveYouHome

Ogilvy & Mather

BLUE

PSA | 2205B: PSA - Digital Media

Reliance General Insurance

#HoliNotHooliganism

Ogilvy & Mather

BLUE

BC | 1905A: Live Experience

Mondelez - Bournvita Beverages

The Exam Sale

Ogilvy & Mather

BLUE

DMA | 2006: Direct Response - Ambient

The Akanksha Foundation

Akanksha Placement Surprise

Ogilvy & Mather

BLUE

DMA | 2006: Direct Response - Ambient

Vodafone India

Vodafone Eco Pond

Ogilvy & Mather

BLUE

DMA | 2006: Direct Response - Ambient

ITC - Savlon

Savlon ID Guard

Ogilvy & Mather

BLUE

DMA | 2011: Direct Innovation

Vodafone India

Vodafone Sakhi

Ogilvy & Mather

BLUE

DMA | 2012: Direct Acquisition & Retention

Vodafone India

Vodafone Sakhi

Ogilvy & Mather

BLUE

IM | 2301: Integrated Campaign

Amazon India

Amazon Chonkpur Cheetas

Ogilvy & Mather

BLUE

CFG | 2101: Advertising & Marketing Communications / Brand

Vodafone India

Vodafone Sakhi

Ogilvy & Mather

BLUE

CFG | 2101: Advertising & Marketing Communications / Brand

Reliance General Insurance

#HoliNotHooliganism

Ogilvy & Mather

BLUE

DD | 2808: User Interface Design - Mobile

Nexino Labs Private Limited

Programming Hub - Mobile App

ProCreator Solutions Private Limited

BLUE

FA | 1602: Ad / Promotional Film (31 - 60 seconds)

Make My Trip

Delhi

Publicis Ambience

BLUE

FC | 1801A: Animation For Film Advertising

Krok International Animated Film Festival

Absolut Volga

Studio Eeksaurus Productions

BLUE

DM | 2503B: Digital Branded Film Content & Entertainment

Red Bull

Doppelgangers

Supari Studios

BLUE

OA | 1104B: Poster Advertising - Free Format

Zoobar

Pet Friendly Bar

tbwa\india

BLUE

DMA | 2011: Direct Innovation

Asha Ek Hope Foundation

Blink to Speak

tbwa\india

BLUE

CFG | 2101: Advertising & Marketing Communications / Brand

Asha Ek Hope Foundation

Blink to Speak

tbwa\india

BLUE

FA | 1603: Ad / Promotional Film (61+ seconds)

FDC India Limited

Letters To My Son

The Audacious Project

BLUE

SM | 2604: Social Engagement - User-Generated Content

Netflix

Life of a Narcos Fan - Rajkumar Rao

The Glitch

BLUE

DI | 2901: Innovative Use Of Technology

Saregama India

Carvaan

The Womb

BLUE

FA | 1603: Ad / Promotional Film (61+ seconds)

Tinder

Start Something Epic

Tinder

BLUE

FC | 1810A: TV & Cinema Title Sequences

Trigger Happy Entertainment

Breathe

Trigger Happy Entertainment

BLUE

DM | 2501: Integrated Digital Campaign

Zee TV

#ChangeHerNot

Zee Enteprises Entertainment Ltd

BLUE

FA | 1603: Ad / Promotional Film (61+ seconds)

Zee Entertainment Enterprises Limited

Zee TV - Aaj Likhenge Kal

Zee Enterprises Entertainment Ltd

BLUE

 

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