Lenovo India, a global technology brand and a leading player in PC and tablet players, has announced the appointment of Amit Doshi as Chief Marketing Officer.
After a successful stint with Lenovo India, Bhaskar Choudhuri is moving on to head Marketing for Lenovo Asia Pacific as Chief Marketing Officer. Doshi will report to Choudhuri. Doshi will be responsible for strengthening the Lenovo brand in India and South Asia to enable profitable growth across all business segments â€“ consumer, enterprise and SMB. Doshi will focus on deepening digital and data competencies towards building a more customer-centric organisation.
Doshi comes with over 15 years of experience in diverse sales, product innovation and marketing roles. Prior to joining Lenovo, Doshi worked in the FMCG industry for 10 years and his last role was at Britannia Industries.
Rahul Agarwal, Managing Director and CEO, Lenovo India, said, â€śWe are very pleased to elevate Amit to the role of Chief Marketing Officer. He has played a pivotal role in the Lenovo brand journey over the last five years and understands its pulse. Amit and his team have helped significantly grow Lenovoâ€™s unaided PC brand consideration and awareness in the Consumer PC business. We have also been able to establish Lenovo as a strong PC+ player with the Lenovo tablet brand, which has enabled our current position in the tablet market as a top player. Today Lenovo PC brand in India is the strongest worldwide outside China.â€ť
Doshi said, â€śIndia is at an inflection point, when one talks about access to data and technology. Lenovo is an extremely dynamic company. It has a rich history of nurturing pioneering brands like ThinkPad and Yoga and I am really excited at the opportunity of leading marketing for them in India.â€ť