inshorts launches #FactItUp campaign to cash in on FIFA fever

In a bid to capture the football fandom in the country and fuel the fever around the game, inshorts has launched a campaign titled # FactItUp. Aimed at generating mainstream news and interest around the sport, the campaign on the inshorts’ app gives Indian fans an immersive football experience, especially the young enthusiasts who are excited to consume content around the game at this time of the year.

As part of this campaign, inshorts has been sharing with its readers various facts about football and the World Cups in the form of creative fact cards along with a live score card with the details about each ongoing match.

Tarun Arora, Chief Marketing Officer, inshorts, said, “Football in India is a game where sentiments run real deep and this is exactly what we want to capture with the #FactItUp campaign. The FIFA fever has been jolting enthusiasts in the country for quite some time now and is the second most viewed sport by millennials in the country, after cricket. Therefore, it presents to all brands the ultimate opportunity to connect with billions of passionate fans across the country.”

Speaking about the brief, Gourav Phulwaria, Head of Design, inshorts, said, “The brief shared internally entailed working on creative, which focused on capturing the adrenaline around FIFA and therefore create a strong connect with a smart set of young audience. The set of creatives is solely targeted at revealing various unknown facts about the World Cup to a content-hungry audience, thereby unifying them to the strong spirit of the game.”

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