Actor¬†Shreyas Talpade,¬†who rose to fame¬†with his roles in movies like Iqbal, Door, Om Shanti Om,¬†Welcome to Sajjanpur and Golmaal series,¬†recently participated in an interesting Mastertalk at Group M, OMD and Loadstar, as a prelude to the Jagran Film Festival.¬†
Jagran Film Festival (JFF), which aims to connect great cinema with nationwide audience, is now in its ninth edition.
At the Mastertalk, Talpade¬†spoke on the importance of branded content and its impact it has on audiences and about his next directorial venture¬†on the life of the winning champion horse, Rochester and his trainer. The film revolves around their incredible and unusual story of courage, bravery and survival.¬†
Talpade¬†in conversation with an oxford scholar and an alumni of IIM Kozhikode - Vishwapriya Co-founder and Managing Director of Blewminds consulting, said, "Brand integration¬†is a great way to reach out to audiences which is captive for few hours. Today I see how producers, directors and scriptwriters understand that brands have their own unique situations¬†and are willing to position the brand personalities innovatively and subtly marry it with the script."¬†
Present at the event,¬†Hema Malik,¬†COO, Lodestar Delhi,¬†said, ‚ÄúThe event was a good entertainment break for the entire team.‚ÄĚ¬†¬†
Rakesh Malhotra, AVP, OMD,¬† added, ‚ÄúMy entire team was thrilled and excited for Shreyas to be at OMD.‚ÄĚ
9th¬†Jagran Film Festival is scheduled to commence on¬†June¬†29 - July¬†3¬†in Delhi¬†and tour to other Indian cities like Kanpur, Lucknow, Allahabad,¬†Varanasi, Patna, Dehradun, Ranchi, Jamshedpur, Bhopal, Indore, Gorakhpur, Agra, Ludhiana,¬†Hisar, Meerut and Raipur before concluding in Mumbai in September.
Jagran Film Festival¬†will connect 18 cities and showcase over 200¬†films.