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Dainik Jagran adjudged ‘Best in South Asia’ newspaper brand by INMA

Out of the total 19 awards won by India, the publication won seven awards at 2018 Global Media Awards held at Washington, followed by Dainik Bhaskar that bagged four awards

Dainik Jagran earned maximum awards among Indian newspapers and was adjudged ‘Best in South Asia’ newspaper brand at the 2018 Global Media Awards competition organised by International News Media Association (INMA) in Washington.

The competition garnered 830 entries from 220 media companies in 39 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media. An international panel of 50 executives from 20 countries selected 195 finalists, and from those the first place category winners were announced at Washington, D.C., awards ceremony.

Dainik Jagran bagged 7 awards – First Place awards in two categories - Best Idea to Grow Advertising Sales or Retain Advertising Clients for its campaign ‘Casino Grande- Gaming The Revenue Strategy’ and ‘Best new corporate innovation initiative’ for its campaign ‘957 Pages from a Daughter’s Diary’. Daughters Diary was also adjudged as Best in South Asia Global/National Brands.

Second place awards for Dainik Jagran went for ‘Best marketing solution for an advertising client’ for ‘Conversations with Customers’ and ‘Best new concept or innovation to create new profit centers’ for ‘Casino Grande - Gaming the Revenue Strategy’.

Third place awards for ‘Best public relations or community service campaign’ for “Fields on Fire” and ‘Best idea to encourage print readership or engagement’ for “A Glass Half Full”.

Dainik Bhaskar earned a First prize in Best Use of Data Analytics category for its Digital innovative campaign Autobot: Automated Intelligent Push Notification Engine.

Dainik Bhaskar won Second prize in ‘Best New Print Product’ and ‘Best Use of Consumer Research’ categories for the campaign Maharashtra Independent Thought Booklet.

He third prize won by the publication was in the ‘Best New Paid Content or Subscription Initiative’ category for the campaign ‘When a Young Newspaper Established its Position In a Cluttered and Commoditised Market With Over 15,673 Newspapers’.

HT Media won Third prize in ‘Best Use of an Event to Build a News Brand’ category for the campaign ‘Hindustan Times Palate Fest.’ The campaign also won Best In South Asia Regional/Local Brands.

Amar Ujala won two Third prizes for the campaign Amar Ujala's Multi-Platform Kavya Taps Into Massive Hindi Poetry Subculture in the categories ‘Best Launch of a Brand or Product to Create An Audience Segment’ and ‘Best Idea to Grow Digital Readership or Engagement’.

Anandabazar.com won its first INMA award in the category ‘Best Brand Awareness Campaign’ for its campaign Ananda Utsav 2017. The publication bagged First Prize for the property.

Times Of India won Second Prize in ‘Best Idea to Grow Advertising Sales or Retain Advertising Clients’ category for the campaign ‘Times Power of Print’. It won another Second prize in the category ‘Best Execution of Print Advertising’ for the campaign ‘Make India Water Positive’.

Midday also won a Second Prize in the category ‘Best Marketing Solution for an Advertising Client’ for the campaign Brands Make Inroads to the Corporate World.

Basant Rathore, Senior VP, Strategy, Brand and Business Development, Jagran Prakashan, said, “Presented with ‘Best in South Asia’ is by all means an exceptional achievement that all of us at Dainik Jagran feel proud of. It’s an honour for brand Dainik Jagran, and we accept it with all humility and great responsibility. These awards are a fitting testament to the sincerity of purpose with which we go about engaging with our readers and creating positive change in society.”

DD Purkayastha, Managing Director and CEO of ABP, said, “We are extremely proud to receive the awards for - Anandabazar.com and Ebela.in - Bengali assets from our digital business. We have already begun preparing for a much larger, more engaging and vibrant Ananda Utsav 2018 and are certain that this will allow the website for Anandabazar.com to garner a large share of the global Bengali audience.”

Category Group Publication Campaign Award
         
Best in South Asia Regional/Local Brands Hindustan Times Hindustan Times Palate Fest -
Best in South Asia Global/National Brands Jagran Prakashan, India 957 Pages from a Daughter’s Diary -
Best Brand Awareness Campaign Regional/Local Brands ABP, India Ananda Utsav: Brand Awareness Campaign for Largest Bengali Festive Event First
Best Public Relations or Community Service Campaign Global/National Brands Jagran Prakashan, India Fields on Fire Third
Best Use of an Event to Build a News Brand Regional/Local Brands HT Media, India Hindustan Times Palate Fest Third
Best New Print Product Regional/Local Brands Dainik Bhaskar, India Maharashtra Independent Thought Booklet Second
Best Launch of a Brand or Product to Create An Audience Segment Regional/Local Brands Amar Ujala Publications, India Amar Ujala's Multi-Platform Kavya Taps Into Massive Hindi Poetry Subculture Third
Best Idea to Encourage Print Readership or Engagement Global/National Brands Jagran Prakashan, India A Glass Half Full Third
Best Idea to Grow Digital Readership or Engagement Regional/Local Brands Amar Ujala Publications, India Kavya (Poetry) Drives High-Value Registrations Engagement Third
Best New Paid Content or Subscription Initiative Regional/Local Brands Dainik Bhaskar, India When a Young Newspaper Established its Position In a Cluttered and Commoditized Market With Over 15,673 Newspapers Third
Best Idea to Grow Advertising Sales or Retain Advertising Clients Global/National Brands Jagran Prakashan, India Gaming The Revenue Strategy First
Best Idea to Grow Advertising Sales or Retain Advertising Clients Global/National Brands The Times of India Times Power of Print Second
Best Marketing Solution for an Advertising Client Regional/Local Brands Midday Infomedia, India Brands Make Inroads to the Corporate World with Mid-Day Second
Best Marketing Solution for an Advertising Client Global/National Brands Jagran Prakashan, India Conversations with Customers Second
Best Execution of Print Advertising Global/National Brands Bennett Coleman and Company (Times Group), India Make India Water Positive Second
Best Use of Data Analytics Global/National Brands Dainik Bhaskar Digital, India Autobot: Automated Intelligent Push Notification Engine First
Best Use of Consumer Research Regional/Local Brands Dainik Bhaskar, India How a Young Newspaper Soared to Become Maharashtra's Independent Newspaper Second
Best New Corporate Innovation Initiative Global/National Brands Jagran Prakashan, India 957 Pages from a Daughter’s Diary First
Best New Concept or Innovation to Create New Profit Centers Global/National Brands Jagran Prakashan, India Gaming The Revenue Strategy Second
         

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