Sandeep Goyal, former Chairman of Dentsu India and ex-Group CEO of Zee Telefilms, took over as President of the Forum for¬†Ethical¬†Use¬†of¬†Data¬†(FEUD) as some senior industry people came together to create a platform which will engender the right atmosphere and the right mindset sensitized to the¬†ethical¬†use¬†of¬†data.¬†
Ambika Srivastava and Paulomi Dhawan, assumed the positions of Vice Presidents. Srivastava is former Chairman of Vivaki Exchange and Zenith OptiMedia; Dhawan is an active office bearer of the Indian Society of Advertisers (ISA) and has spent over 30 years at big name organizations like Raymond and Rediffusion. Vivek Mohan, former Country Head for Alcatel Lucent India, will be an Executive Member. A graduate from Harvard Business School, Mohan currently spends most of his time in Silicon Valley. A full-time professional CEO will be named soon.
‚ÄúThe Forum for¬†Ethical¬†Use¬†of¬†Data¬†(FEUD) has been formed in response to the current vitiated sentiment, both globally and in India, as a result of all the controversies like what is happening at Facebook today, and all the fears that are being voiced even on Aadhar‚ÄĚ, said Goyal, who has worked closely for over a decade with all of India‚Äôs large telecom operators and has seen from up close the possible perils associated with a possible leak or misuse of the¬†data. ‚ÄúThe Forum will bring together all interest groups and get them to discuss, debate and devise a viable way forward in the handling of¬†data¬†so that it stays confidential, it stays protected and its keepers stay trusted. In India there is yet a lot of work that needs to be done to ensure that¬†data¬†of all kinds is protected and secure so as not to compromise the privacy and confidentiality of customers. Far too many organizations have access to far too much¬†data, but they are not investing enough to keep that¬†data¬†well protected. At the Forum we will provide help, knowledge, guidance and eventually certification to help organizations stay¬†ethical¬†with the¬†use¬†of¬†data¬†at their command.‚ÄĚ
The Forum for¬†Ethical¬†Use¬†of¬†Data¬†(FEUD) will soon be inviting banks, credit card companies, insurance companies, telecom operators, airlines, hotels, FMCG companies, retail entities, media agencies, digital agencies and all others who are repositories of big¬†data¬†to join the Forum. Even government organizations will be invited to become members of FEUD.¬†¬†
‚ÄúWe are plagued today by multiple issues in¬†data¬†protection and its¬†ethical¬†usage. For starters, most organizations are not even aware of who has access to, and who¬†uses¬†sensitive¬†data¬†within their own ecosystem. Compliance regulations and guidelines are very lax. No one even spends time cleaning up toxic¬†data¬†dumps. There are no investments to protect sensitive¬†data¬†appropriate to its value. At the Forum for¬†Ethical¬†Use¬†of¬†Data¬†(FEUD), we will stimulate necessary awareness and action across organizations‚ÄĚ, added Srivastava, the newly elected Vice President.¬†
‚ÄúOut sourcing¬†data¬†and allowing uninhibited access to vendors and partners can create unprecedented situations like in the case of Facebook. At Forum for¬†Ethical¬†Use¬†of¬†Data¬†(FEUD) we will bring about risk assessment and security awareness programs that will instill both understanding and trust within our member organizations, and their customers in turn‚ÄĚ, is the view of Paulomi Dhawan, also elected Vice President. ‚ÄúSometimes organizations do not realize that retaining customer¬†data¬†beyond what is required or longer than when it is required can itself create problems.¬†Data¬†management in India needs a lot of thinking.‚ÄĚ¬†
The Forum will initially operate from Mumbai and Delhi. Efforts are already in progress to bring in a senior retired police officer as an adviser to the Forum. ‚ÄúIn their own way, the music industry and the software industry which had massive issues of piracy achieved a lot of success through a combination of measures over the last two decades.¬†Data¬†is different but requires direct action if noticeable results are to follow‚ÄĚ, concluded Goyal.