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Konica Minolta assigns its social media mandate to iCubesWire

The agency will manage the social media channels, social campaigns, media spends and ORM of the company

iCubesWire, the digital marketing solution and concept provider, has bagged the social media mandate for Japanese technology company, Konica Minolta. The agency will be responsible for managing the social media channels, social campaigns, media spends and ORM of the company. The account was won post a multi-agency pitch.

Konica Minolta is a manufacturer of business and industrial imaging products and has opted for iCubesWire’s innovative solutions. Through this campaign, iCubesWire will be offering its performance marketing services and its artificial intelligence-enabled products, Instatalk and Delta, which will seamlessly bridge the gap between consumers and the brand.

Sanjay Monga, Deputy General Manager, Sales Planning and Communication, Konica Minolta, said, “We are keen to intensify our digital presence in the Indian market and want the rate of engagement to inflate further. iCubesWire displayed just the right farsighted approach and a profound understanding of the digital domain. Their distinct strategies clubbed with remarkable creativity caught our attention and we look forward to soaring greater heights in the digital sphere.”

Commenting on the same, Shipra Atrya, Manager Digital Marketing and Corporate Communications, Konica Minolta India, said, “We look forward to a distinct start with iCubesWire and are certain that the partnership will garner desired results, thereby elevating the brand presence further. The impact of the state-of-the-art ideas will surely be interesting to witness.”

Sahil Chopra

Speaking on the win, Founder and CEO, iCubesWire, Sahil Chopra, said, “We are excited to have added Konica Minolta in the list of our esteemed clientele. It is a phenomenal win for us and we are ardent to put our best foot forward that engages the customers and elevates the digital presence of the brand. Our team is geared up to present path-breaking ideas and strategies which will accomplish the requisite of the brand.”

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