Kaisi Yeh Yaariyan is back for a third season. The 13-part series will premiere onÂ MayÂ 15 with new episodes releasing everyÂ TuesdayÂ andÂ ThursdayÂ only on Voot. Produced by BBC Studios and powered by Veet, the series is a Voot Original.
Elaborating on the launch of the show, Monika Shergill, Content Head, Voot said,Â â€śKaisi Yeh Yaariyan has consistently been among the top performing shows on Voot and we realised that no other youth show matches the appeal and connect that KYY has with the millennial audience. The return of KYY 3 as a Voot Original is a testimony to the power of fandom and at Voot, we believe that understanding these fans is the new superpower that we need to build as content creators and platforms.â€ť
Speaking about partnering with Voot on Kaisi Yeh Yariyaan Pankaj Duhan, Chief Marketing Officer, RB South Asia Health, said,Â â€śVeet has always celebrated beauty and confidence. We have always encouraged women to shed their inhibitions and showcase their true self to the world. We are extremely proud to introduce our new campaign #Unpose â€“ with which we aim to make every girl live without inhibitions; starting with posing for a photo without inhibitions. We are excited to partner with youth platforms Voot and The Hauterfly in spreading the message. We are hopeful that we can inspire women to change how they feel about themselves and become even more confident.â€ť
Commenting on the show and its following, Myleeta Aga, SVP and GM, South and South East Asia, BBC Studios, said,Â â€śKaisi Hai Yeh Yaariyan Season 3 has been much anticipated by fans and we are thrilled to announce the premiere onÂ MayÂ 15 on Voot. The story and characters, specially Manan, are as compelling and engaging as ever and we have taken the production design to the next level â€“ viewers will not be disappointed.â€ť
Joining the lead pair this edition are many popular faces like Pranay Singh Pachauri, Kishwer Merchant, Charlie Chauhan, Barkha Singh, Radhika Bangia and Meherzan Mazda in pivotal roles that add to the unexpected twists in the show.