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Interactive Avenues wins Great Indian Workplaces Award, second time in a row

The agency has been judged on the parameters of providing a congenial, caring, safe and enjoyable and trust-based culture where employees take pride in their work, enjoy lower levels of stress and where there is high degree of professional learning

Interactive Avenues, the full service digital agency of IPG Mediabrands India, has won the second edition of the Great Indian Workplaces Awards (GIWA) 2018 in continuation from the inaugural edition in 2017.

GIWA recognises extraordinary workplaces in India that create harmonious work culture and environment for employees. Interactive Avenues has been judged on the parameters of providing a congenial, caring, safe and enjoyable and trust-based culture where employees take pride in their work, enjoy lower levels of stress, high degree of professional learning, and growth driven by visionary leadership.

Amar Deep Singh, CEO, Interactive Avenues, said, “In the advertising business, an agency is as good as its talent. People are the most valued asset in our line of work. And hence it’s imperative to develop a strong people culture which nurtures individuals both professionally and personally. Interactive Avenues as an agency is highly focused on its talent not just from the retention point of view but to help them grow as individuals and align them with the business goals.”

It also acknowledges organisations that have stringent policies towards sexual harassment, a humane approach towards special ability people, gender equality, care for society, people focus like healthcare, fun at workplace, facilities like food and recreation.

“Winning the Great Indian Workplaces Award 2018 for the second consecutive year is extremely gratifying as it reinstates our confidence in delivering a wonderful workplace and culture to our people. At IA, we have built a culture, where you walk into any of our offices only to meet 400+ energetic, enthusiastic and driven young individuals, mining data, creating content, nurturing their brands, playing the guitar, chasing their dreams and making them come true. Today, Interactive Avenues is considered to be the best place to learn in the industry and our employees are really sought after. And I am extremely proud that even the coveted industry platforms are endorsing that,” added Singh.

GIWA is part of the Workplace Culture Summit, a premier knowledge-exchange platform that brings together Workplace Culture Champions to share ideas, information and solutions around the framework and key developments that will shape the Workplace Culture of the Future.

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