Over-the-top (OTT) platform Eros Now says it has reached over 100 million registered users and 7.9 million paid subscribers worldwide on March 31, 2018.
The company says this growth in paid subscribers is a 58% increase over the last reported quarter and a 277% increase from 2.1 million paid subscribers in the fiscal ending March 31, 2017.
Eros Now is the digital OTT South Asian entertainment platform launched by Eros International, a global company in the Indian film entertainment industry.
The company reiterated its previous statement that Eros Nowâ€™s paying subscriber base is expected to double over the next 12 months to approximately 16 million paying subscribers by fiscal year ending 2019.
Eros Now recently launched its first worldwide direct-to-digital original film, Meri Nimmo, in association with director Aanand L Rai, to very positive critical reception.
In addition, over the next year, Eros Now is planning to launch a stable of feature films, made-for-digital originals films and over 20 original episodic programmes, all of which will be available exclusively only on Eros Now to paid subscribers.
In addition to exciting new content, several factors have contributed to the platformâ€™s outsized growth including enhancement of the consumer experience on the Eros Now service: introduction of pioneering content innovations and renewed alliances with domestic and international content distribution partners, including the major mobile telecom operators in India.
Rishika Lulla Singh, CEO, Eros Digital, said, â€śWhen we launched three years ago, our mission was to reach out to viewers looking for differentiated and quality content. In December 2016, we achieved 2.0 million paying subscribers, which doubled to five million within a year. This quarter has seen a substantial leap resulting in 58% Q-on-Q growth. This benchmark is a testament to our strong content library coupled with a strong tech backbone. I am very confident of our original content line-up and we are geared up to experience an exponential growth in our paying subscriber base, this is just the start which will only get better.â€ť