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ASCI upholds complaints against 193 advertisements out of 290 in February

Out of the total advertisements against which complaints were upheld, 154 belonged to Healthcare sector, 18 to Education, eight to the Food and Beverages, two to Personal Care and 11 were from the ‘Others’ category

In February 2018, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 193 advertisements out of the total of 290 advertisements that were evaluated by the CCC.

A total of 187 advertisements were picked up by ASCI’s Suo Moto surveillance and objections against 163 advertisements were upheld. Of the 103 advertisements complained against by the general public or by the industry members, complaints against 30 advertisements were upheld by the CCC. Out of the total 193 advertisements against which complaints were upheld, 154 belonged to Healthcare sector, 18 to Education sector, eight to the Food and Beverages category, two to Personal Care and 11 were from the ‘Others’ category.

Gross exaggeration of product efficacy was the number one reason for upholding complaints, followed by the violation of the Drugs and Magic Remedies Act (DMR Act) and the Drugs and Cosmetics (D&C) Rules. The other reasons were failure to provide substantial facts and figures to support claims and delivering advertisements which were misleading by ambiguity and / or by implication.

Among the various complaints, CCC observed that an advertisement was encouraging binging or excessive consumption of a snacking product. A claim regarding “instant” result post consumption of a fast absorbing product was considered to be misleading. Similarly, claim by a leading food company to enhance IQ, was inadequately substantiated.An advertisement by a mattress company featuring celebrities making a quantitative claim that less than six hours of sleep drains 40% brain energy was considered to be misleading.

Abanti Sankaranarayanan

“Food Safety Standards Authority of India recently renewed its Memorandum of Understanding (MoU) with ASCI as a reflection of its successful association in the first year. The MoU gives ASCI a suo moto monitoring mandate to co-regulate and curb misleading advertisements in F&B sector. This association has helped us to augment our efforts in curtailing false F&B advertisements,” said Abanti Sankaranarayanan, Chairman, ASCI.

Healthcare: - Total of 154 ads complained against

  • Direct Complaints (10 ads complained against)
  • Suo Moto Surveillance by ASCI ( 144 ads complained against)

Personal Care: - Total of two ads complained against

  • Direct Complaints (Two ads complained against)

Food and Beverages: - Total of eight ads complained against

  • Direct Complaints (Five ads complained against)
  • Suo Moto Surveillance by ASCI (Three ads complained against)

Education:- Total of 18 ads complained against

  • Direct Complaints (Two ads complained against)
  • Suo Moto Surveillance by ASCI (16 ads complained against)

Others:-  Total of 11 ads complained against

  • Direct Complaints (11 ads complained against)

Direct Complaints

Healthcare:

The CCC found claims of ten advertisements in health care products or services to be either misleading or false or not adequately / scientifically substantiated; hence in violation of the ASCI Code. Some of the health care products or clinic advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code. Complaints against the following advertisements were upheld.

  1. Maja Health Care Division (Vi-John Boroshield Antiseptic Cream): The pack claims, “Quick healing from nicks and cuts”, “Treats minor burns/injury “and “Prevents nappy rashes”, were inadequately  substantiated and are misleading.

 

  1. Dr. Dassan’s Life Care Ayurvedic Herbal Treatment and Research Centre (Kidney): The advertisement’s claim, “Ek mahiney ke ilaaz se hi Creatinine 10.24 se 1.9 par samanya aah gaya” (Creatinine was reduced by treatment of Dr. Dassan) was not substantiated with authentic, credible scientific / clinical evidence. The claim, “Kidney rogi transplant se bachh gaya”, implying cure for kidney diseases, is misleading by gross exaggeration and exploits the consumers’ lack of knowledge and is likely to lead to grave or widespread disappointment in the minds of consumers.

 

  1. OPTM HealthCare Private Limited: The advertisements claim, (in Marathi) “15 divsaani maajhi chikitsa getlaitantar mala 5 varsha peksha lahan vatle”, as a testimonial by Sunil Shastri, son of late PM Lalbahaddur Shastri was not substantiated.

 

  1. OPTM HealthCare Private Limited (Varco Leg Care): The advertisement’s claim, “If varicose veins is not treated on time you might lose your legs”, is false, misleading by gross exaggeration and exploits the consumers’ lack of knowledge. The claims, “Recommended by experts”, “No.1 choice of chemist”, were not substantiated. 

 

  1. OPTM HealthCare Private Limited: The advertisement’s claims (in Bengali) related to, “Apurba Ganguly honoured as ‘Rose of Paracelsus’ by the President of European Medical Association in Germany”, “Collaboration between Jadavpur University and OPTM”, “Apurba Ganguly claiming to be a scientist and had treated patients in more than 10 countries”, were not substantiated with supporting evidence and are misleading.

 

  1. Hindustan Unilever Ltd (Indulekha Oil): The qualifications of the Ayurvedic doctor practicing in USA as featured in the advertisement were not substantiated. The advertisement’s claim, “Jadon se kaam kare, hairfall gataye aur naye baal ugaye”, is misleading by omission of mention that it should be an adjuvant therapy for hair loss.

 

  1. IPSA Labs Pvt Ltd (Arodent Ayurvedic Gum and Dental Paste): The advertisement’s claim, “Pyorrhoea ke liye Brahmastra”, implies that the product completely cures Pyorrhoea which was not substantiated with the product efficacy data and is misleading by implication and gross exaggeration. The claims (in Hindi) as translated in English, “As per research done in America, Pyorrhoea is more in women due to hormonal imbalance. They give premature birth to underweight children”, “heart problems are seen in Pyorrhoea patients”, were not substantiated with supporting evidence. 

The following advertisements were considered to be, prima facie, in violation of The Drugs & Magic Remedies Act 1954 and were referred to the concerned regulators:

Sr. No.

Brand / Product

Claims

1.

Shri Kalyan Ayurvedashra M

  • Cure Leucoderma
  • Safed Dag Mitao Abhiyan

2.

Berry Skin Care (Leuco Kit)

  • Only brand delivery, with optimal mixture of herbs that ensures therapeutic outcome

3.

Vaidya Ashwani Kumar

  • Cure Leukoderma /Vitiligo
 

Personal Care:-

  1. Hindustan Unilever Ltd  (Lifebuoy Soap): In the advertisement, celebrity Kajol poses as a doctor, wherein she states “doctor se suno ……Isiliye Silver Lifebuoy” and the last frame of the TVC, shows four people in white coat, giving an impression that doctors have endorsed the product. In the absence of any market research data indicating that medical professionals in general recommend the advertised product, such visual presentation was considered to be misleading by ambiguity and implication.

 

  1. The Himalaya Drug Company  (Baby Care Range): The advertisement’s claims, “India’s No. 1 Baby Care brand” , "Himalaya provides safest baby care products” and "Most Gentle baby care products", were inadequately substantiated and are misleading by exaggeration and implication that other competitor products are less safe or less gentle.

Education:-

The CCC found following claims in the advertisements by two advertisers not substantiated and thus, violated ASCI Guidelines for Advertising of Educational Institutions.

  1. Koneru Lakshmaiah Charities (KL University): The visual presentation of the advertisement’s claim, “Deemed to be University”, was misleading by ambiguity and implication of the institute being a “University”.
  2. Active Computer Institute & Study Circle: The advertiser’s institute claiming to be an “authorized centre” was not substantiated with supporting evidence of the certificate of authorization from the parent institute. 

Food and Beverages:-

  1. Guiltfree industries limited (Too Yumm):  The advertisement’s claims, “Eat Lot and Fikar Not” and “Eat anytime, anywhere, as much” encourage excessive consumption and product if overindulged as suggested in the TVC, it can add to calories, fat calories and sodium. The TVC contravened ASCI Guidelines on Advertising of Food & Beverages.

 

  1. Gopaljee dairy foods private limited (Ananda Lassi): The advertisement’s claims, “Improves digestive system”, “Strengthen bones” and “Improves immunity power”, were not substantiated with scientific rationale or evidence of product efficacy and are misleading. 

 

  1. Danone Group – Protinex: The advertisement’s claim, “The only brand with Hydrolysed Protein,” was misleading as it was an absolute claim and neither held when compared to all health drink brands in the market nor its own variants. Not substantiated and is misleading by implication and omission.  The word “Instant” from the claim “Faster absorption for instant results and better protein delivery” was misleading.
  2. GlaxoSmithKline Consumer Healthcare Ltd – (Horlicks) : The advertisement’s claim, “9-In-10 children’s diet could be deficient in essential nutrients”, was not substantiated and was misleading by implication and exaggeration

 

  1.  Heinz India Private Limited – (Complan) : The advertisement’s claim, “Enhance IQ”, was inadequately substantiated and is misleading by exaggeration.

 

  1. ANI Technologies Pvt. Ltd (OLA cabs): The advertisement’s claim, “Ola Auto Rs.29 for four kilometres”, was misleading by omission of a qualifier that the offer is subject to terms and conditions.

 

  1. Vodafone (Vodafone) India Ltd: The advertisement’s claim, “Unlimited Calls Rs.198/month”, is false and misleading in view of the capping of 250 minutes per day and 1,000 minutes per week.

 

  1. Vodafone India Ltd (Vodafone Post-paid Plans): The advertisement’s claim, “Guaranteed, India’s Best Post-paid Plan”, was inadequately substantiated without any market/consumer research data or any verifiable comparative data of the advertiser’s post-paid plans and similar post-paid plans of other telecom service providers.  The claim is misleading by ambiguity and exaggeration.

 

  1. New Delhi Television Ltd (NDTV): The advertisement’s claim, “India’s most trusted media brand”, is misleading by omission of the mention of the details of the survey and due to use of a 2015 survey for perpetuity.

 

  1. BSH Household Appliances Manufacturing Pvt Ltd  (Bosch Washing Machine): The advertisement’s claims,  “Special programmes: Monsoon (Freshen-up) Super Quick 15min / 30 min, Hygiene, Kids wear (Extra clean), Delicate (Silk), Wool (Gentle hand wash), Synthetics, Drum Clean,”, were false for the advertised model WAB16161IN Serie 2, Front Load Washing Machine and is misleading by exaggeration.

 

  1. LG Electronics India Pvt Ltd (LG K7i Mosquito Away Phone): The advertisement’s claim, “World’s First Phone with mosquito away technology”, was neither substantiated with any scientific support data, evidence of product efficacy nor through any independent audit or verification certificate. The claim is misleading by gross exaggeration.

 

  1. Ashok Limited Leyland: The advertisement’s claim, “Our buses help nearly 70 million people get to their destinations every day”, was not substantiated with supporting evidence and is misleading by exaggeration

 

  1. Ambica Wallpapers: The advertisement’s claims, “Must visit, country's number 1 stock depot to buy at direct merchant's price”, and “No. 1 in Choice, No. 1 in Price, No. 1 in Quality”, were not substantiated with any verifiable comparative data or through a third party validation.  The claim is misleading by exaggeration

 

  1. OPPO Electronics (Oppo Mobiles): The advertisement’s claim “leader” in their communication “Oppo selfie expert and leader”, was not substantiated, with any verifiable comparative data of the advertiser’s product and other competitive products or through a market survey data or through a third party validation.  The claim is misleading by exaggeration.

 

  1. Springfit Mattress (Springfit Mattresses and sleep systems): The testimonial statements of actor Karan and actress Bipasha in the advertisement, “If we don’t sleep peacefully during these six hours, our brain-energy will reduce by 40% and Springfit Mattress gives us six hours of complete sleep”, were not substantiated with any scientific evidence or proof of product efficacy and the claims are misleading by gross exaggeration. 

 

  1. Eureka Forbes Ltd (Aquasure Maxima RO): The advertisement’s claim, “Long Cartridge Life of 6000 litres,” was not qualified and is considered to be misleading by omission of the test conditions.

Suo Moto Surveillance by ASCI

The advertisements given below were picked up through ASCI’s suo moto surveillance of Print and TV media via the National Advertisement Monitoring Services (NAMS) project. Out of 187 advertisements that were picked up, 163 advertisements were considered to be misleading. Of the total 163 advertisements, 144 advertisements belonged to Healthcare, 16 belonged to the Education category, and three belonged to Food & Beverage category.

Healthcare: 

  1. The Body Care: The advertisement’s claims, “Fat reduction and inch loss”, “Reduce up to 6.8 centimetres from tummy, hips and thighs” and “Reduce weight up to 10 kilograms* + 40-50 centimetres*”, were not substantiated with supporting clinical evidence.  Claims, “Fast track program in nine days”, “Get rid of surgery”, “Safe and long lasting”, were not substantiated with supporting data and are misleading by exaggeration. The visuals in the advertisement imply that a significant weight loss around tummy would be feasible, which is also misleading.

 

  1. Rainbow Group of Hospitals (Rainbow Children’s Hospital): The advertisement’s claim, “India's No.1 Children Hospital”, was not substantiated with any verifiable comparative data of the advertiser’s hospital and other children hospitals in India or through a third party validation.  The claim is misleading by exaggeration.

 

  1. Abhay Ayurvedic Pharmacy   (Medari  Range of Products): The advertisement’s claims, “Gives instant results” and “No side effects”, “ clinically certified” were not substantiated with product efficacy data for fat reduction.  The claim, “Approval by Ayush ministry” was considered to be misleading by implication that AYUSH has approved the claims as well. These claims are misleading by exaggeration.  Furthermore, efficacy being depicted via images of before and after the treatment by showing slimming transition, is misleading by gross exaggeration.

 

  1. Ayurnava Kerala Ayurvedic Treatment Centre: The advertisement’s claim, “Best Authentic Kerala Ayurvedic Treatment centre in Gurgaon”, was not substantiated with any verifiable comparative data of the advertiser’s treatment centre and similar Ayurvedic treatment centres in Gurgaon.  The claim is misleading by exaggeration.

 

  1. Sagar Malik Ayurveda: The advertisement’s claim, “Cure damaged knee without operation”, was not substantiated with supporting clinical evidence and is misleading by gross exaggeration

 

  1. Caram Healthcare India Pvt. Ltd (Caram Healthcare Range of Products): The advertisement’s claims, “Re-activate pancreas gland” and “Instant relief by penetrating to the centre of the pain without any side effects”, were not substantiated and are misleading by gross exaggeration. 

 

  1. OPTM HealthCare Private Limited (Phyto Proflex): The advertisement’s claims, “Clinically evaluated by an International University  in Italy”, and  “Recommended by Experts”, were not substantiated with supporting evidence of the product being clinically evaluated and details of the experts recommending the product and are misleading by gross exaggeration.  The claim, “84.3% reduction in pain”, was not substantiated with clinical test/trial reports of product efficacy in reducing pain and is misleading by exaggeration. 

 

  1. OPTM HealthCare Private Limited (Phytomax Vision): The advertisement’s claims, “Blue light filter - powerful antioxidant with oral technology”, and “Absorbs harmful blue light and helps reduce eye damage”, were not substantiated with clinical evidence of product efficacy. When seen in conjunction with the rest of the claims made in the advertisement, the claims are misleading by implying that PhytoMax Vision is effective in curing symptoms of Macular Degeneration. 

 

  1. Ayurwin Pharma Pvt Ltd (Nutrislim Plus Range of Products): The advertisement’s claims related to weight loss product benefits were not substantiated with evidence of product efficacy data. Product efficacy being depicted via visuals of before and after the treatment is misleading by gross exaggeration. The claim, “Approved by Ayush Dept.”, was considered to be inappropriate as all AYUSH products in the market are required to have approval from the State Licensing authorities and calling it out separately as a claim is misleading by ambiguity and implication that Ministry of AYUSH has approved the product efficacy / claims made in the advertisement. 

 

  1.  Lifespan Wellness Pvt. Ltd (Lifespan Diabetes Clinic): The advertisement’s claims, “We treat Diabetes” implying cure for Diabetes, was not substantiated with supporting clinical evidence and is misleading by glaxoexaggeration and implication.  Claims, “Visit India's Leading Chain of Diabetes Treatment Clinic”, “With 40 clinics across 12 cities, Lifespan is one of the Leading Chain of Diabetes Treatment Clinics in India”, “Over 70% of our patients have successfully treated themselves” , “R.I.S.C.TM Treatment”, were not substantiated with supporting data and are misleading by exaggeration.

 

  1. OPTM HealthCare Private Limited (Varco Oil): The advertisement’s claims, “Avoid Stocking and Surgery as advised by NIHC England”, and “Recommended by Experts”, were not substantiated with supporting evidence. The claims are misleading by exaggeration. 

The following advertisements were considered to be, prima facie, in violation of The Drugs & Magic Remedies Act and were referred to the Ministry of AYUSH:

 

Sr No

Brand/Product

Claims / visual in the ad read in conjunction with the claims objected to imply that the product is meant for sexual enhancement.

1.

Adila Biotech Pvt Ltd/ Asth Prash

  • Cures asthma

2.

VNV Herbal Tech/Stone King Range Of Products

  • Most easy solution to  remove kidney stones in just 10 days without operation 

3.

Arogyam Ayurvedic Allergy Hospital

  • Freedom from Asthma

 

4.

Arogyam Ayurvedic Allergy Hospital

  • All the problems were cured from the root in 4 months

5.

Balaji Homeopathy

  • Successful treatment of epilepsy,  brain tumour  through homeopathy

6.

Dr. Balvinder Singh Waliya

  • Permanent cure for masculine weakness

7.

Dr. Dassans Ayur Neuro Treatment & Research Center/  Dr Dassans  Ayurvedic Centre

  • Paralysed patient  saved from disability
  • With treatment for a few days, the patient can be completely cured

8.

Dr. Dassans Self On/ Dr Dassans Ayurvedic Centre

  • Paralysed patient  saved from disability
  • With treatment for a few days, the patient can be completely cured

9.

Dr. Madhu Varanasi Super Speciality

Homeo Clinic

  • Getting cured totally from cancer is possible

10.

Dr. Samrat’s Clinic

  • Experience vigour and excitement at all ages
  • Special treatment for sexual diseases
  • Increases height

11.

Dr. Yogesh Kayakalp Hospital

  • Successful treatment for  obesity, blood pressure,  diabetes (sugar), paralysis

12.

Ganga Ayurvedic Clinic 

  • Make sex unforgettable
  • Make penis long, thick, strong, hard and shapely
  • Magical Ayurvedic medicine for increasing sex time up to 50-60 minutes, prevents premature ejaculation, impotency, wet dreams and sperm loss

13.

Ganga Ayurvedic Clinic 

  • Make sex unforgettable
  • Make penis long, thick, strong, hard and shapely
  • Magical Ayurvedic medicine for increasing   sex time up to 50-60 minutes, prevents premature ejaculation, impotency, wet dreams,  sperm loss, sterility and sugar

14.

Gathia Range Of Products/ Ceno India

  • Get rid of arthritis

15.

Mahamaya Herbals

  • Treat diabetes, arthritis and venereal disease successfully through experienced doctors

16.

Naveen Clinic

  • Solves sex problems - Male weakness, premature ejaculation, impotence, lack of sperm
  • Get back strength, vigour and youthfulness

17.

Rishi Ayurved  Dawakhana

  • Get rid of obesity in one month

18.

Rjr Siddha Ayur Unani Hospital

  • Permanent cure by herbal extracts for tens of thousands of patients affected by various diseases including Asthma

19.

Roshan Clinic

  • Masculine weakness? Regain your strength at any age, whatever is the cause… 
  • Sexual weakness -Nightfall, short time

20.

Surya Homoeo Clinic 

  • Permanent treatment of impotence, premature ejaculation, wet dreams and lack of sperm

21.

Adila Biotech Pvt Ltd./Asth Prash

  • Get rid of inhaler

22.

Atrivarad Multispecial ITY Ayurved Centre

Gives 100% Guaranteed results on diseases like:

  • Kidney stone
  • Asthma
  • Heart blockages
  • Increase in blood sugar
  • Obesity

23.

Chetan’s Clinic       

  • Consult for permanent treatment of sex problems

24.

Dr. Asma Herbal/  Commando Range Of Products  

  • Energy that will change your life
  • For lack of vigour and stamina

25.

Herbal Ayurveda / Herbal Stamina

Gain Range

  • Take complete pleasure of married life by consuming two capsules and massage with oil

26.

Herbo Trends

  • Solution for all sexual issues for male and female

27.

Jaipur Ayush Clinic

  • Successful treatment of heart blockages, paralysis, through Ayurveda

28.

Jolly Health Care / Jolly Sunsex Gold Range Of Products

  • To increase energy and strength and give total
  •  

29.

Vashudhaiv Kutumbakam Pharmaceuticals Pvt. Ltd/ Life Guard Plus Drop

  • Use life guard and keep away diseases
  • 10 drops of life guard keeps you free forever from heart blockage, obesity, diabetes, cancer

30.

Masters Homeopathy      

  • Works extremely well for sexual problems 
  • Gives you permanent solution and cure
  • Gives light in couple’s life without children

31.

Meeta Ayurveda

  • Before or after marriage increase sex time

32.

Gaharwar Pharma Products Pvt. Ltd./ P V Tone Range Of Products

  • Amazing formula which         eradicates physical weakness
  • Gives vitality and improves stamina
  • Improves the will and  libido

33.

Positive Homeopathy            

  • Permanent solution for asthma

34.

Sande Homeopathic Hospital

  • Get riddance from cancer, liver/kidney (dialysis) diseases

35.

Ma Narmada Kripa Company/

Sanjeevani Booti

  • Get riddance from cancer with Sanjeevani herbs
  • Cancer killer herbal medicine

36.

Sex Samadhan Clinic

  • To correct small, thin and sloppy organ and get desired sex time          
  • Get riddance from problems such as impotence, premature ejaculation, wet dreams, childlessness

37.

Hashmi Herbal/  Sikandar-E-Azam Plus Capsule

  • Gives amazing power and satisfaction
  • To be useful for undeveloped organ, masculine weakness and awake sexual desire

38.

Hashmi Herbal/  Sikandar-E-Azam Plus Capsule

  • To bring back youthfulness and increase vigour,

energy and timing

39.

Prem Industries/  Sky Fruit

  • Now say good bye to diabetes

40.

Charak Kayakalp Hospital

  • Instant relief from asthma
  • After visiting Kayakalp hospital and taking treatment of Ayurveda panchakarma chikitsa, I am completely cured. I do not have to use inhaler pump or take medicines.   

41.

Dr Dassans Self On Neuro Capsules/ Dr Dassans Ayurvedic Centre

  • Cured three years paralyzed patient
  • Patient whose leg, forearm, hand and tongue which were unable to work are now cured with Dr Dassans four months treatment.

42.

Good Care Arth Oil & Arth Plus/ Goodcare Pharma

  • Freedom from arthritis

43.

Herbal Ayurveda Range Of Products/ Herbal Ayurveda

  • Sure shot medicine for kidney stone which cures in just 45 days

44.

Herbal Stamina Gain Range/ Herbal

Ayurveda

  • Take two tablets daily & use our oil to enjoy a happy married life

45.

Herbal Sugar Free/ Herbal Ayurveda 

  • Sure shot medicine for sugar (Diabetes)

46.

Homeo Trends 

  • Best treatment for sexual problems
  • Erectile problems are treated and sexual life can be happily lead

47.

Japani Range Of Products / Chaturbhuj Pharmaceuticals 

  • The secret of her happiness

48.

Japani Range Of Products / Chaturbhuj Pharmaceuticals 

  • Secret of a happy married life

49.

Maa Clinic 

  • Successful treatment of lack of sex in increasing age, impotence, small organ, thinness, sloppy organ, childlessness and infertility

50.

NuAyurveda Clinic

  • Many problems, one solution- NuAyurveda clinic,  Female disease- Infertility
  • Treat sexual problems like premature ejaculation, impotence

51.

Positive Homeopathy

  • Get rid of Asthma

52.

S.T. Hospital/Ha kim Tilak/ Raj Kapoor Hospital

  • Solution for infertility, sex problems, sugar (Diabetes)

53.

Safoof E Mugalliz Khas/  Al Noor Herbal

  • Beneficial in discharge, premature ejaculation, wet dreams, physical  weakness

54.

Shree Siyaram Ayurved Mandir  

  • Cure  sexual  weakness before or after marriage, time problem

55.

Sri Siddhivinayak Hospital 

  • Treatment for stone immediately without incisions, operation and admitting

56.

Surya Homoeo Clinic

  • Permanent treatment of white spots with homoeopathy

57.

Tatkal (Repl)/ Repl India

  • Experience a new sense of pleasure

58.

Vedika Kerala Ayurveda

  • Complete treatment of cancer without operation, radiation and chemotherapy through Ayurvedic method

59.

Stay-On Power Oil/ Shree Maruti Herbal

  • Firstly, wash your penis with warm water and take 5-6 drops of Stay-On oil on your palm and slowly massage on the organ. For best results, use this oil every day before sleep and get an experience like never before

60.

Jiva Ayurveda (Jiva Ojas capsules)

  • Cure Leucoderma
  • Fights erectile dysfunction and helps achieve orgasm

61.

Dr. Rakhi’s Natural Breast Care Clinic

  • Increase your height
  • Enlarge your cup size naturally

62.

Akash Dawakhana

  • Paralysis- many patients cured with ayurvedic treatment

63.

Bull-O-Stand / Good Times Ventures

India Inc

  • Boosts man's vitality, improves sexual performance

64.

Cnr Herbal Treatment Centre

  • Disease of white spots can be cured completely by the herbal treatment given by Cnr herbs

65.

Dr. Asma Herbal /  Commando Range Of Products  

  • Strength up to 3 times, change the life

66.

Dr. Balvinder Singh Waliya

  • Sure shot treatment for sex problems & childlessness (infertility) nightfall

67.

Dr. Dassans Ayurvedic  Centre/ Dr. Dassans Re Renal 

  • Kidney patient has survived from dialysis

68.

Dr. Dassans Ayurvedic  Centre/ Dr. Dassans Re Renal 

  • Kidney patient survived from dialysis with Dr Dassans Re Renal

69.

Dr. Dassans Ayurvedic Centre/ Dr Dassans Self On

  • Paralyzed patient is saved from disability/ handicap with Dr. Dassans Self On

70.

Herbal Care

  • Soon after the treatment, colour of the spots changes and all the chronic spots disappear

71.

Juneja Clinic (Juneja Pharmacy)

  • Sex- Men’s disease, get strength by seven days course
  • Effective from first day for masculine weakness, small organ, lack of sperm

72.

Orison Pharma Intl Kala Amb /Kaminijosh Softgel Capsule 

  • Power for men
  • Successful treatment of all types of sex related weakness,  lack of interest in sex

73.

Sanjivani Homoeopathic Centre

  • Successful treatment for stones without operation

74.

TAJ Hospital

  • Taj Hospital – Complete treatment for sexual diseases and see effect in seven days

75.

Sahar S.S. Oil and Powder

  • Sahar S.S. Oil and Powder –  Give full strength and hold back power

76.

Mfb Herbal Dawakhana/ Alshifa Churna

  • Say goodbye to obesity

77.

Arogyam Ayurvedic Centre

  • Freedom from asthma
  • All problems got cured after eating medicines for 4 - 5 months

78.

M Bhattacharyya & Co/ Bariffa-X

  • Beneficial homeopathy medicine for impotence, sexual weakness, lack of sex desire
  • German sex tonic formula- BariffaX

79.

Celestial Biolabs Ltd  / Cadalmi n Gae

  • Successful treatment for arthritis

80.

Dr. Dassans Ayurvedic Centre / Dr. Dassans Ayur Neuro Treatement  & Research Centre

  • Kidney patient has been saved from dialysis and transplant

81.

Dr. Dassans Ayurvedic Centre / Dr Dassans Self On

  • Two more paralysis patients have been saved
  • Patient whose legs, forearm, hand and tongue were unable to work, is now completely cured with Dr. Dassan's three months treatment

82.

Gupta Health Clinic

  • Gain masculine strength in just two days
  • Complete cure for small, thin and sloppy organ,   impotency, erectile dysfunction, discharge
  • Increase breast size

83.

Homeocare International

  • Say bye to infertility

84.

Homeocare International

  • That assurance will cure your disease – diabetes, infertility, asthma & sexual problems

85.

Chaturbhuj Pharmaceuticals / Japani Tel

  • Bring mellowness in relationship

86.

Juneja Clinic (Juneja Pharmacy)

  • Sex weakness, increase vigour, timing and size

87.

Ipsa Labs Pvt Ltd / Khel Range Of Products

  • “Zor ka jhatka pyara lage”
  • “Khelo Jamke”
  • For excitement, vigour and strength

88.

Hasham Manji Padamshi Surmawala / K-Veda Power Kalaunji prash Gold

  • Golden opportunity to become man from inside

89.

Sane Care Madhavbaug Ayur Cardiac Clinic / Madhavbaug Ayur Cardiac Reh Center

  • Let’s prevent diabetes
  • Enjoy totally diabetes free life

90.

New Ajanta Clinic   

  • Effective ancient treatment for lack of strength, small size, fast ejaculation, dissatisfaction

91.

Om Saideep Health Clinic

  • Guaranteed treatment (implies cure) for below diseases – wet dreams, thin semen, premature ejaculation, masculine weakness, loose organ, sex problems, small organ, lack and weak sperm
  • Before/After marriage gain energy and strength

92.

Positive Homeopathy     

  • Permanently get freedom from infertility

93.

Positive Homeopathy     

  • Permanent relief from arthritis

94.

Juneja Ayurveda / Power Tone Joshila

  • Increase love and give feeling of masculinity

95.

Juneja Ayurveda / Power Tone Joshila 

  • Get strength and vigour

96.

Razor Veda

  • Provide research based permanent solution for  sex problems of men

97.

Dr. Shaikh

  • Childlessness and Sex-VD

98.

Dr. Shaikh

  • Masculine power, premature ejaculation, childlessness and impotence

99.

Sahar Herbal Pharmacy Pvt Ltd / Gadar Fort Capsule 

  • Increase sex time up to 25-30 minutes  

100.

Sahar Herbal Pharmacy/ XXL Cream

  • XXL cream 2’’ to 4’’

101.

Sahar Herbal Pharmacy / Gadar Fort Capsule

  • For amazing masculine strength
  • Recommends use of oil as well for better benefit

102.

Shubham Homeo Clinic

  • Permanent       treatment for deafness without operation
  • If you have had an operation of the ear, however, there are problems with hearing loss and deafness, then you should also contact for permanent treatment

103.

Wellness Care / Wellness Care Range Of Products

  • Successful treatment of sex problems, masculine strength with Ayurvedic product

104.

Arogyam Ayurvedic Centre/ Arogyam Ayurvedic Centre

  • Got riddance from asthma
  • I went for check-up and all my problems were completely cured in five months

105.

Balaji Homeopathy

  • Brain tumour - patients suffering since five-seven years who have not got relief from English medicines are cured

106.

Balprada Ayurved Chikitsalay & Anusandhan Kendra

  • Diseases like kidney failure, types of chronic diseases successfully cured through self-made Ayurvedic medicine

107.

Bullet Gold Power Capsules  

  • The true companion of a man, take one capsule with milk for amazing energy

108.

D S Research Centre  

  • Life does not end with cancer
  • Have successfully overcome the incurable disease (Cancer) and they are living a normal life

109.

Alpha Ayurvedic Pahrmaceuticals /

Devad dhathu Powder

  • Help males to strengthen marital life
  • Get satisfying health and strength and increase in time. One can enjoy marriage with enthusiasm and energy like that of youth

110.

Gaharwar Pharma Products Pvt Ltd / Gaharwar Pharma Products

  • Get strength, aroused and penis growth
  • By using this you can increase your desire for sex

111.

Ganga Clinic

  • Make the nights memorable
  • Increase sex timing and cure premature ejaculation, impotence, wet dreams with our magical Ayurvedic medicines

112.

Herbal Health Care

  • Diabetes, Libido deficiency in men, for all these diseases complete cure can be got by permanent herbal treatment
 

 

The following advertisements were considered to be, prima facie, in violation of The Drugs & Magic Remedies Act / The Drugs & Cosmetics Rules and are being referred to the Ministry of Health:

 

Sr No

Brand/Product

Claim

 

1.

Fortis Healthcare Ltd/  Fortis Hospital      

  • 100% treatment of deafness

 

2.

Vimax Pills India/  Vimax Pills

  • Have 25-30 minutes sex timing
  • Increase length of penis up to 3-4 inch
  • 40% girth(Motai) in Penis

 

3.

Benda Acupuncture & Slimming Centre

  • Increase height

 

4.

Slim N Slender

  • Remove obesity without operation easily

 

5.

Slim N Slender

  • Most successful and advanced solution to reduce obesity permanently

 

6.

Kalda Burn & Plasitc Surgery Center

  • Make breast in shape

 

7.

Dr Puris Health Center 

  • Cure sex diseases in 30 minutes

 

8.

Divya Upchar Sansthan 

  • Freedom from obesity forever
  • Prevent kidney disease and dialysis

 

9.

Rajshree Medical College & Hospital

  • Cancer prevention
  • Successful treatment for infertility related problems

 

10.

Rjn Apollo Spectra Hospital

  • Permanent treatment for obesity and diabetes for the first time in Gwalior

 

11.

Sparsha Infertility Centre

  • Infertility related different complicated problems of both wife and husband is solved

 

12.

Shri Ram Murti Smarak Institute of medical sciences

  • High level and successful treatment for cervical (garbhashay griva) cancer

 

13.

Chhabras Weight Loss

  • Freedom from obesity

 

14.

Ksc Health & Beauty Care

  • Get rid of baldness in just three hours

15.

Ashirwad Test Tube Baby Centre

  • World class successful treatment for infertility

 

16.

Indira Infertility & Test Tube Baby Centre

  • IVF- Blessing for childless couples
  • Through IVF technology, childless will be able to conceive 

 

17.

Jagruti Test Tube Baby Centre

  • Successful treatment of sterility

 

18.

Poona Preventive Cardiology Centre

  • Successful treatment method for patients suffering from heart blockages

 

19.

Geetanjali Medical College & Hospital

  • Patient suffering from congenital heart diseases got successfully treated
  • Post successful operation, patient got freedom from congenital heart disease

 

20.

Javitri Hosp & Test Tube Baby Center

  • Continuous successful results in the field of infertility for 18 years

 

21.

Shri Krishna Hospital / Sri Krishna Test Tube Baby Center

  • Complete treatment for  infertility

 

             
 

Education:-

  1. Rajyog Academy: The advertisement’s claim, “The only institute who has given highest selection in past recruitment”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or through a third party validation.  The claim is misleading by exaggeration.

Complaints against advertisements of 15 educational institutes listed below are upheld mainly because of unsubstantiated claims that they provide 100% placement/and/or because of misleading claim that they provide 100% placement assistance/and/or they claim to be the No.1 in their respective fields

Kavira Classes & Defence Academy, National Small Industries Corporation  (NSCI Tool Room), CL Educate Ltd(Career Launcher), Mission An Institute Of Professional Development,  Royal IAS Academy, Om Sri Sai Siksha Samiti – (Sri Sai Institute of Paramedical Studies & Research), RC Teachers Academy, Saphalta Defence Academy & Hostel, Image Infotainment Ltd (Image Creative Education), Ramappa Police Academy, CV Raman Academy for IIT – JEE/PPB Hindu,  BSH Household Appliances Manufacturing Pvt. Ltd (BRIDGE) /Sristi Community College, BPTDC Institute of Hotel Management, Parth  Paramedical Institute, Sobhasaria Jankalyan Trust (Sobhasaria Group of Institutions)

Food and Beverage:-

  1. Ultraapower Greenfield Botanical (Ultraapower Green Tea): The advertisement’s claims, “Increase blood cells” (Pomegranate Green Tea), “Dilute kidney stone” (Banana Stem Green Tea), “Produce more blood” (Beetroot Green Tea), “Cure eye sight” (Carrot Green Tea), “Strengthen bone” (Amla Green Tea), “Removes extra sodium/cholesterol from body” (Ginger/Garlic/Lemon Green Tea),  “Improve memory power” (Centella Green Tea), “Strengthen nervous system” (Cumin Green Tea), “Cleans body cells” (Indian Copper leaf Green Tea), “Control diabetes” (Cinnamon Green Tea), “Increase immunity power” (Cloves Green Tea), “Control heart disease/diabetes” (Lemon blossom Green Tea), “Decrease joint pain/Rheumatics” (Veldt Grape Green Tea)”, were not substantiated with scientific rationale and / or clinical evidence of product efficacy.  Advertisement promoting a food product claiming benefits of therapeutic nature, was misleading by implication and exploits consumers’ lack of knowledge and is likely to result in widespread disappointment in the minds of consumers.

 

  1. Saboo Sodium Chloro Limited (Surya Salt): The advertisement’s claim, “Has magnesium which gives relief in joints pain” and “Protects from acidity”, were not substantiated with evidence of product efficacy and are misleading by gross exaggeration. 

 

  1. Flipbald Health And Wellness - Flipbald Health & Wellness Products: The advertisement’s claims (in Hindi) as translated in English, “Increase your stayed weight upto 15 kilograms in few days”,  testimonial claims, “To gain weight with guarantee and it has no side effects and because it is natural, it is effective immediately”, accompanied by FSSAI logo, were not substantiated with evidence of product efficacy and are misleading by exaggeration and implication that FSSAI has approved the product efficacy / claims made in the advertisement.

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