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Taapsee Pannu is the new face for Nivea’s shower gel category

Conceptualised by FCB Interface, the TVC shows that Nivea Creme Care shower cream addresses the needs of consumers who seek extra care and moisturisation in their bath routine

Click on the Image to watch the TVC.

Nivea, the skincare brand, has announced Bollywood actress Taapsee Pannu as its new face for its shower gel category. She has been chosen on the basis of her popularity among the youth, strong brand fit, and an honest and credible off-screen image. Pannu will be seen in the latest TV commercial for Nivea Shower Cream.

Nivea aims to further grow its shower gels category by upgrading bar soap consumers. And with Pannu on board, the brand looks to enhance its consumer outreach with a new TVC. In this quirky ad, Pannu discovers that when it comes to finding a soap that cleanses well, isn’t harsh, and moisturises the skin too, Nivea Crème Care is a good option to fulfil all her shower needs. Anushka Sharma continues to be the face for body and deodorant categories for Nivea in India.

Sachin Killawala, Marketing Director, Nivea India, said, “The consumer needs of emerging India are different from established category codes. At Nivea, it is our continuous endeavour to identify and cater to such needs. The Nivea Shower Cream product is addressing the needs of those consumers who seek extra care and moisturisation in their bath routine. Clearly, a shower gel is a superior format to deliver on such a higher order need.”

Robby Mathew

Robby Mathew, Chief Creative Officer, FCB Interface, said, “Showering, as they say, is the most basic form of skin care. This quirky film, featuring Taapsee Pannu, demonstrates rather clearly that when it comes to showering, your options boil down to one – Nivea Creme Care.”

The film is based on the fact that soaps are harsh and they strip away moisture from the skin, making it dry. On the other hand, Nivea Crème Care, with its moisturising Nivea Crème ingredients, gives skin the best moisturisation one can get under a shower.

The film opens with Pannu standing in her bathroom, asking for a soap that suits her needs. We see many hands offer her different soaps. But she doesn’t want just any soap, she wants one that cleanses well, isn’t harsh on her skin and moisturises deeply. As she puts forward her requirements, one by one the soaps that don’t meet her needs exit from the screen. Soon all the soaps have left the screen and Pannu is left with no option. She looks disappointed, but suddenly a hand brings in Nivea Crème Care. This caring shower gel meets all her requirements and moisturises the skin better than the soap.

At the heart of the brand’s communication remains the core Nivea skin-care expertise. Nivea understands the skin-care needs of the consumer best when it comes to moisturisation under a shower. And as a brand, which has always positioned itself on providing real solutions to consumer, here too Nivea is communicating the real benefit that consumers get from Shower Gel vs Soap, which is skin moisturisation.

The TVC:

Credits:

Brand: Nivea

Creative Agency: FCB Interface

Creative Team: Robby Mathew, Rakesh Menon, Maithili Mullick

Account Management: Govindarajan V, Neha Arora, Andrea D’Souza

Director (of the TVC) : Aloke Shetty

Executive Producer: Namrata Vankudre

Production House: Rawshark Films

Post production Studio: Prime Focus

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