Online job portal Shine.com has announced the launch of its Fraud Awareness campaign to make job-seekers aware about scamsters making false job commitments. Launched in public interest, on the occasion of April Foolâ€™s day, the campaign is aimed at educating consumers about how they should avoid falling prey to job frauds and be careful of all such falsified guarantees of a job against money.
The campaign comes out at a time when increasing job frauds have become a serious concern for job-seekers as well as job search portals. The campaign is an initiative by Shine.com to eradicate this problem and strengthen the faith of job-seekers on job search portals. The entire campaign reflects the core value of the company, i.e., giving wings to the aspirations of the job-seekers.
The campaign video is a humorous representation of a serious problem of job frauds that is affecting the lives of job seekers, both young and old. It showcases how easily some people can get fooled when big job offers come in their way and urges them to be careful of people promising jobs for money. The video concludes with a message on how to differentiate between a real and a fake job offer. The video became viral within a short span of time and garnered around 2 lakh views and 500 shares in just one day.
Neha Kaul, Marketing Head, Shine.com, said, â€śFraud awareness is a big agenda for us this year, and we plan to take this up as a cause this year and spend at least 10-15% of our budget to create awareness about it. While job frauds are a serious subject, people donâ€™t like listening to prevention messages, which is why we decided to use April Foolâ€™s Day as a plank to launch this. We have seen cases where people have spent their savings or sold off an asset to finance these payments only to be duped by someone. By the time these complaints came to us, the perpetrator would be long gone, and so we decided that a more proactive approach is needed, like the one taken by the banking industry, where we go directly to consumers and educate them about how to identify and prevent being defrauded. Remember, just because someone calls you and says they are from Shine.com, doesnâ€™t mean they are actually calling from Shine.com. If a caller asks for money in exchange for a job, that should be an immediate red flag because Shine.com, or in fact any good job portal, never asks for money or guarantees a job.â€ť
Conceptualised and executed by Shine.com in association with MensXP, the campaign was rolled out on March 31 across all digital platforms and radio channels.