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Kia Motors initiates India’s first Official Match Ball Carrier competition for 2018 FIFA World Cup

At each match of the 2018 FIFA World Cup, a total of 64 young people from all over the world will participate in the OMBC programme, two of which will be from India

As an automotive partner of the 2018 FIFA World Cup, Kia Motors India has announced the launch of India’s first Official Match Ball Carrier (OMBC) competition for the 2018 FIFA World Cup to be held in Russia.

The automobile company is creating an opportunity for young Indian football players (between the age group of 10-14) to experience the 2018 FIFA World Cup Russia, as part of the OMBC programme.

At each match of the 2018 FIFA World Cup, a total of 64 young people from all over the world will participate in the OMBC programme, two of which will be from India. Delivering the all-important football to the pitch where soccer legends will play for the ultimate prize in the sport, these young people will play a key role in each and every pre-match ceremony.

Never before has India had official representation at the FIFA World Cup and Kia has brought it to the Indian people only a short while after entering the market.

The Kia OMBC campaign will be launched across India on social media and other digital platforms from April 10, targeting young football fans with aspirations of being the footballers of the future. To enter the first phase of this exclusive competition, the guardian of the entrant must record and submit a short film showing their passion, skill and interest for the game – all entrant videos should be uploaded to the company website.

In the second phase, the shortlisted entrants will be called for an on-site selection process based on their football skills, agility, attitude and teamwork. Six will be selected, Kia judges will select their best two to be the OMBC and the other four will accompany them to witness the matches. For the trip to Russia, Kia Motors will cover all travel and accommodation costs for the winner and their guardian.

Kia Motors’ partnership with FIFA goes back to 2007 and during this time it has grown more committed to the relationship between football, its fans and Kia drivers around the world. “As FIFA sets the standard for the highest level of football in the world, Kia will continue to challenge itself in achieving the highest levels of quality, design and performance in our new generation cars being specifically designed for the Indian market,” said, Manohar Bhat, Head, Marketing and Sales, Kia Motors India.

He added “Football has steadily been gaining ground within India and there are many young sports enthusiasts of all ages who would be excited to vie and hopefully win a coveted slot to be a match ball carrier. We look forward to adding Indian colours to an already successful partnership with FIFA and hope to fulfil the aspirations of many young Indian footballs fans in the years to come.”

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