Artificial Intelligence is undeniably the most progressive innovation of the season and to say that organisations are barely scratching the surface would not be an understatement. They are devouring every opportunity that comes their way, whichÂ is indeedÂ the need of the hour. AI is beneficial in the long run andÂ can beÂ incorporated in various verticals across departments. While we have just entered the arena and have just begun the AI journey, a lot has already been said and done on it. It is for each organisation to foresee what and how is AI useful for them as the possibility to explore is infinite. The question is whether the organisations are utilising it or are they still sceptical towards it. Well, letâs find out.
Are corporates scared?
No. The management is certainly not scared toÂ consolidateÂ AI with their businesses as it is the cutting-edge technology in todayâs times. Its usage will foster the growth of the organisation and there is no reason strong enough to refute it. If regulated effectively with decision-making power being in the hands of humans, it can do wonders that will be profitable for the brand as well as the customers. However, it is the automated AI tool, which is duly carving a niche of its own. These automated tools popularly known as âchatbotsâ are embedded within the advertisement or the website, imparting solution to the viewer without the needÂ ofÂ human intervention. As per a survey conducted by iCubesWire, 90% consumersÂ are satisfiedÂ while interacting with chatbots and consider it beneficial for the future. This clearly states the farsighted reach and acceptability of AI integration in the minds of people. The brands should realise the vast capabilities associated withÂ the incorporation ofÂ AI. Hence, it is not about being scared; it is about being confident and exploring whatâs best for the organisation and the audience.
Are organisations ignorant?
The corporates are certainly not ignorant about Artificial Intelligence, but they might not necessarily know the ideal way toÂ utiliseÂ it with respect to their business. It is a vastÂ category,Â which has tributaries emerging out of it; chatbots being one such tributary, which is beingÂ resortedÂ to the most. Advertisers are enabling chatbots with campaigns that are both intriguing for the customers and profitable for the brand. As per iCubesWireâs survey, 45% consumers are not able to differentiate between a chatbot and a human. While thisÂ can beÂ an act of ignorance on the part of the customer, it is surely a win-win situation for the brand as the customer is unable toÂ identifyÂ whether the intelligence involved in solving their query his human or artificial. Secondly, another element that could be a hindrance in inventing extraordinary innovations isÂ halfÂ knowledge. Artificial Intelligence might not be rocket science, but it isnât anything less either. Even after endless theories, studies and surveys revolving around it, the practical competence is only sprouting.Â
Â Are digital marketers unsure?
Every organisation has a pre-defined goal that they aim toÂ achieveÂ while taking advantage of various tools along the way. Of course, the goal remains perpetual but the means toÂ accomplishÂ it enhances with the onset ofÂ path-breakingÂ innovations. With proper understanding of the product and an eagerness to try it, organisations can bank upon affirmative aspects of chatbots and AIÂ as a wholeÂ and explore its adaptability. The survey conducted by iCubesWire also shows that 59% of consumers prefer interacting with customer service via phone. Well, adapting to change certainly takes time with initial resistance from people. Similarly, in this case, it is both with the organisation as well as the consumers who either doubt the integration or lack the trust required or are comfortable with the tried and tested method of calling up customer services. The brands, on the other hand, shouldÂ extractÂ means toÂ minimiseÂ the percentage to a bare minimum and embed technology that is apt, instant andÂ accurate.
Organisations are gradually re-shaping themselves with AI with some being ahead of the others. In the coming years, 87% of CEOs vouch to expand their AI workforce, as stated by the Forrester survey which also states that the awareness and resonance created by Artificial Intelligence will have endless repercussions.Â
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