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Goafest 2018: The Social Street is Abbys Creative Agency of the Year, Early Man Films bags only Grand Prix

On Day three, a total of 119 metals have been awarded, including 16 gold, 36 silver and 66 bronze. Medulla WYP Network tops Branded Content and Entertainment Abbys with four metals. Dentsu Webchutney takes home eight metals in the Digital and Mobile Abby category

Social Street received the award for Creative Agency of the year

The Social Street was awarded the Creative Agency of the Year with 17 metals, including three gold, seven silver and seven bronze at the Abbys 2018.

FCB India Group stood second with eight metals – three silver and five bronze, while Medulla WYP network bagged six metals, three gold, one silver and two bronze.

Also read: Abby 2018: The creative confusion

On the third and the final day of Goafest 2018, the Abbys were handed out to the winners of Digital and Mobile, Digital Craft, National Geographic Green Award, Special Abby, Promotion/ Activation, Radio Craft, Radio, Branded Content sand Entertainment, Out of Home and Ambient Media, Still Content, Audio Visual Content and Integrated Abbys.

These categories were broadly divided into three segments – Creative Agency of the Year, Branded Content and Entertainment Specialist of the Year, and Digital and Mobile Specialist of the Year.

Early Man Film receives the Grandprix award

Early Man Films was the only agency to bag a Grand Prix in the ‘Audio Visual Long Form - Public Service’ Category for their outstanding work for Reforest India - The Story of Kaveri. A total of 64 metals in the Creative Agency of the Year category – eight gold, 19 silver and 36 bronze, other than the Grand Prix.

Medulla WYP receives the Branded-Content & Entertainment Specialist Agency of The Year Award

In the Branded Content and Entertainment Specialist of the Year, Medulla WYP Network won the most with four metals including two gold and two bronze. FCBIndia Group won two metals, a gold and a silver each, followed by Dentsu Webchutney that bagged three bronze metals. A total of 15 metals were given in the category – three gold, four silver and eight bronze.

Dentsu Webchutney receives the Digital Specialist Agency of The Year award

Dentsu Webchutney took home eight metals in the Digital and Mobile Specialist of the Year category, which included one gold, four silver and three bronze. This was followed by Hungama Digital Services which stood second with four metals – one gold and three silver. In this category, The Social Street grabbed five metals – one gold, one silver and three bronze. The category got a total of 40 metals, including five gold, 13 silver and 22 bronze.

Special Abby for Gender Sensitive work was also given away on day three. The two gold for the category went to Star India (for Gurdeep Singh and Daughters) and Cellar Door Productions (for PeeBuddy’s campaign Ladies, Urine control to You're in Control! Now, Simply Stand and Pee.). One silver metal was given to The Social Street for The Healthy Abaya campaign and another silver to FCBIndia Group for The Times of India’s No Conditions Apply - Sindoor Khela campaign.

The gold metal for National Geographic Green Award went to The Social Street for its campaign The Snake Guard, made for Prasadam Industries. A silver was won by Early Man Films for The Story of Kaveri, while one bronze each was won by The Social Street for Untag and FCBIndia Group for An ad that actually saves water.

Prasoon Joshi receives a special recognition award from Ajay Kakar

Prasoon Joshi who is known for his contribution to advertising, films and communications was felicitated with a special award at the Abbys on Day three. Recognising his unparalleled contribution to the world of Indian media, the special award is a reaffirmation of the advertising fraternity’s confidence that he will take the power of creativity further, and make it a part of the things that matter in a new and resurgent India.

Nakul Chopra

Nakul Chopra, President, Advertising Agencies Association of India (AAAI), said, “When we started planning for Goafest 2018, our aim was to create a festival filled with knowledge, wisdom, entertainment, fun and which was also a great networking opportunity. The quality of the speakers, the valuable knowledge shared during the seminars, the networking opportunities across these last three days and presentation of Abbys that celebrate excellence in creativity is what make Goafest such a unique experience. Goafest is a confluence of creative minds who gather here year on year to connect, communicate and celebrate the amount of hard work that each one of them is putting in to make media, marketing and advertising industries successful.”

“I would like to thank everyone who has been a part of Goafest 2018 for their unrelenting support. And many congratulations to all our winners. You all deserve every bit of all the recognition that has been bestowed upon you by the industry,” Chopra added.

Vikram Sakhuja

Vikram Sakhuja, President, The Advertising Club, said, “Goafest is a phenomenon that is close to the hearts of the entire media and creative fraternity. Months of hard work by the AAAI and The Advertising Club teams, the Abbys Master Jury, and encouragement from all of you present here has perspired into yet another stellar festival this year. In this 50th year of Abby Awards, we made crucial changes and rationalised categories which just made the Abbys even more coveted. I would like to extend my heartfelt congratulations to all the winners and also thank the jury for their meticulous and fair evaluation that makes Abby Awards the numero uno recognition of creative mastery in India.”

Ashish Bhasin

Ashish Bhasin, Chairman, Goafest 2018 and Vice-President, Advertising Agencies Association of India (AAAI), said, “After witnessing the event over the last three days, I can proudly say we have achieved everything that we had set out to. Not only did we have best of the speakers coming forward to impart learnings to young ones, we also saw ideas being exchanged and people truly enjoying themselves. Over the last three days, Goa has seen some of the most creative minds in India together at one place – meeting, interacting, engaging and celebrating Abby wins with each other. This is what the true spirit of Goafest is all about. Everyone who is going home with a metal from Goafest 2018 is truly deserving of victory and I congratulate each and every one of them for their incredible wins. It is definitely truly deserved.”

Ajay Kakar

Ajay Kakar, Vice-President, The Advertising Club and Chairman, Awards Governing Council, said, “As we come to the conclusion of Day three of Goafest 2018, I would love to take this opportunity to thank the industry stalwarts and youngsters who helped us co-create Abby Awards 2018, courtesy their inputs. A very big thanks also to the industry for sending in entries and their wholehearted participation in the fest this year. I would also like to salute Prasoon Joshi for his contribution to the world of advertising, communications and films and for being a convergence point for mass India through his craft.

Sub-Category

Brand

Caption Title

Entrant Agency/Organization

Metal

Branded Content & Entertainment

12a. Best fictional program, series or film

Samsung

Samsung A9 Pro Bold Shorties

Cheil India

Silver

 

Amazon Seller Services Pvt. Ltd.

IPL Chonkpur Ke Chowk Se

Medulla WYP Network

Bronze

 

Saregama

Kuchh Bheege Alfaaz

BIG FM

Bronze

12b. Best non-fiction program, series or film

The Better India

Breaking Barriers initiated by The Better India supported by Brooke Bond Red Label

The Better India

Bronze

 

Indian Association of Palliative Care (IAPC)

LAST LAUGH

Medulla WYP Network

Gold

12d.  Best use or integration of experiential events, Creative positioning of a brand using events, festivals, flash mobs, installations, etc.

The Shoe Laundry

A Pleasant Surprise

THE SOCIAL STREET

Bronze

12d.  Best use or integration of experiential events, Creative positioning of a brand using events, festivals, flash mobs, installations, etc.

Mohan Foundation

Life Before Ashes

THE SOCIAL STREET

Silver

 

Indian Association of Palliative Care (IAPC)

LAST LAUGH

Medulla WYP Network

Gold

 

The Times of India

No Conditions Apply - Sindoor Khela

FCBIndia Group

Gold

 

Vodafone India Limited

#GiftAStory

Medulla WYP Network

Bronze

12e. Best use of integration of user generated content.

Bridge Music Academy

The Racist Cover

Dentsu Webchutney

Bronze

12f. Best use or integration of music
Including music in original branded content, brand integration into music distribution or promotion, the creation of a music-based program or platform

Bridge Music Academy

The Racist Keyboard

Dentsu Webchutney

Bronze

 

Bridge Music Academy

The Racist Cover

Dentsu Webchutney

Bronze

 

BOROSIL

The Magic of Glass

Sideways Consulting LLP

Silver

12h. Best integrated entertainment content campaign which uses more than 2 media

The Times of India

No Conditions Apply - Sindoor Khela

FCBIndia Group

Silver

Digital & Mobile

9Aa. Brand Website

Tata Steel

Tata Steel Corporate Website

Hungama Digital Services

Silver

9Ab. Brand Microsite

Amazon

OnePlus 5T - The world's first virtually unboxed phone

M&C Saatchi February

Bronze

 

Enamor

HOW WE HELPED ENAMOR ADDRESS THE ELEPHANT IN THE CLOSET, ON A PINT-SIZED BUDGET

Wavemaker

Bronze

 

H&R Johnson India

The Red Ramp Project

Hungama Digital Services

Gold

 

Bajaj Electricals

Magic of Light

Tonic Worldwide

Silver

9B a. Social Media (Co-Creation / Crowd sourcing / Response etc.)

Blood Donors India

Strangers helping Strangers

THE SOCIAL STREET

Bronze

 

Reckitt Benckiser - Durex

RexBot Makes India Talk About Sex

Interactive Avenues Private Limited

Bronze

 

Upendra Namburi

A secret book launch

THE SOCIAL STREET

Bronze

 

HE Advanced Grooming

HE Flying Basin

WATConsult

Bronze

 

Lenovo India

Lenovo Service Live

Experience Commerce

Silver

 

ITC Engage

Pocketful 'O' Stories

Dentsu Webchutney

Gold

 

Nokia Mobile

Nokia Mobile - The Make Snake Challenge

Dentsu Webchutney

Silver

 

Pringles India

#SingleAsAPringle Valentine's Campaign

Wunderman International

Silver

9B b. Social Media (Tools/Applications)

Reckitt Benckiser - Durex

RexBot Makes India Talk About Sex

Interactive Avenues Private Limited

Bronze

 

Rustik Travel

Untag

THE SOCIAL STREET

Gold

9C a. Games (Online)

IndusInd Bank

The Other Men In Blue

Dentsu Webchutney

Silver

9D a. Technology (Utility/Tool)

Rustik Travel

Untag

THE SOCIAL STREET

Silver

 

Good Vibes

The Good Vibes Project

Cheil India

Gold

 

ScoopWhoop

World’s First In-Flight Content App - ScoopWhoop

Dentsu Webchutney

Bronze

9D b. Technology (Installations)

National Geographic

Earth Live

Isobar India

Bronze

 

Bridge Music Academy

The Racist Keyboard

Dentsu Webchutney

Silver

9D c. Technology (Others)

Karix

The Art of Sound

The Max

Bronze

 

Google India

Google Maps : Look Before you leave : Real time traffic update on a traditional billboard

Kinetic Advertising India Private Limited

Gold

 

Pringles India

Pringles Diwali FB Live Campaign

Wunderman International

Bronze

9E. Search

NEXA S-Cross

YouTube Pre-Roll Hijack

HAKUHODO INDIA

Bronze

 

adidas India

adidas Uprising - Hijack

Isobar India

Bronze

 

Amazon

Amazon Echo Youtube Pre-Rolls

Blink Digital

Silver

9G. Mobile/Tablet Site

Maruti Suzuki India Ltd.

#Flying Passes- Maruti Suzuki Auto Expo

Grapes Digital Pvt. Ltd.

Bronze

 

H&R Johnson Tiles

Red Ramp Project - H&R Johnson Tiles

Hungama Digital Services

Silver

9H. Mobile/Tablet Apps

Rustik Travel

Untag

THE SOCIAL STREET

Bronze

 

Good Vibes

The Good Vibes Project

Cheil India

Silver

 

ScoopWhoop

World’s First In-Flight Content App

Dentsu Webchutney

Bronze

9I. Mobile Technology

ScoopWhoop

World’s First In-Flight Content App

Dentsu Webchutney

Bronze

9J. Mobile Games

Jio KBC

30 Million touches through Jio KBC

Jio

Bronze

 

Nugget

Android Mobile Game Nugget

BBC Media Action (India)

Bronze

9K. Mobile Messaging

Cafe TC

Missed Caller

Dentsu Webchutney

Silver

Digital Craft

18A - UI / UX Design (App, Social Media)

Good Vibes

The Good Vibes Project

Cheil India

Bronze

 

H&R Johnson Tiles

Red Ramp Project - H&R Johnson Tiles

Hungama Digital Services

Silver

18B - Data / Analytics 

Hotstar

Fangraph - Graph with soul

STAR INDIA PVT. LTD

Bronze

18C - Programming

Forevermark Diamonds Pvt. Ltd.

FOREVERMARK JOURNEY WALL

The Max

Bronze

Radio Craft

17A. Radio Craft - Writing

Bausch + Lomb

Dr. Zindagi

FCBIndia Group

Silver

 

Goomo Holding Services Pvt. Ltd.

Anda-Man

Dentsu Webchutney

Bronze

Special Abby

13 - Gender Sensitive

Star Plus

Gurdeep Singh & Daughters

STAR INDIA PVT. LTD

Gold

 

PeeBuddy

Ladies, URINE control to You're in Control! Now, Simply Stand and Pee.

Cellar Door Productions

Gold

 

Murcyleen Peerzada Label

The Healthy Abaya

THE SOCIAL STREET

Silver

 

The Times of India

No Conditions Apply - Sindoor Khela

FCBIndia Group

Silver

National Geographic Green Award

National Geographic Green Award

Prasadam Industries

The Snake Guard

THE SOCIAL STREET

Gold

 

Reforest India

The Story Of Kaveri

Early Man Film Pvt. Ltd.

Silver

 

Rustik Travel

Untag

THE SOCIAL STREET

Bronze

 

Blue Star - Water Coolers

An ad that actually saves water.

FCBIndia Group

Bronze

Still Print Ad

1Aa. FMCG - Foods & Beverages

Amul Chocolate

Dark to the light (1,2,3)

FCBIndia Group

Bronze

1Ba. FMCG - Personal Care, Home Care, Healthcare & Others

Kamasutra Condoms

Race Horse, Greyhound

FCBIndia Group

Silver

1Ba. FMCG - Personal Care, Home Care, Healthcare & Others

Recron Superdye

Colour Run Demons - Demon 1,2,3

Utopeia Communicationz Pvt Ltd

Bronze

4a. Services

Plan My Trip

Mahatma Gandhi, Mother Teresa, Che Guevara

Outreach Nepal

Bronze

4a. Services

Masterfile India

Uncomplicate - Biker, Soccer and Beach

THE SOCIAL STREET

Bronze

6a. Corporate, Media, Entertainment & Others

Nestle

If only she had gone to school (Gulab Bai and Kamla Ayah)

FCBIndia Group

Silver

6a. Corporate, Media, Entertainment & Others

Times Soulmate

Books over Beauty – Correcting a 156 year old mistake

Famous Innovations

Silver

7a. Public Service

Alzheimer's and Related Disorders Society of India

Forgotten Pieces - Study, Kitchen and Washroom

THE SOCIAL STREET

Bronze

Still Other (POS / DIGITAL BANNER / MEME ETC. / EXCEPT OUTDOOR)

1Bb. FMCG - Personal Care, Home Care, Healthcare & Others

Sona Signature Papers

Daily Dose of Art

THE SOCIAL STREET

Bronze

 

Kamasutra Condoms

Race Horse, Greyhound

FCBIndia Group

Bronze

4b. Services

Masterfile India

Uncomplicate - Biker, Soccer and Beach

THE SOCIAL STREET

Bronze

6b. Corporate, Media, Entertainment & Others

Nestle

If only she had gone to school (Gulab Bai, Kamla Ayah and Indumati Tai)

FCBIndia Group

Bronze

7b. Public Service

Mohan Foundation

Life Before Ashes - Heart, Liver and eye

THE SOCIAL STREET

Silver

 

Alzheimer's and Related Disorders Society of India

Forgotten Pieces - Study, Kitchen and Washroom

THE SOCIAL STREET

Bronze

Radio

1Ae- FMCG- Foods & Beverages

Pizza Hut (Yum Foods)

Pizza Hut GPS Innnovation

Fever 104 FM, HT Media Ltd.

Bronze

1Be-FMCG - Personal Care, Home Care, Healthcare & Others

Heal -O- Kind

Namak

ADK FORTUNE

Bronze

5e- Retail

Sugar Up

Beach

THE SOCIAL STREET

Silver

7e- Public Service

Fever 104 FM

Fever creates Green Corridor for live heart to be transported for an emergency transplant.

Fever 104 FM, HT Media Ltd.

Bronze

Out of Home and Ambient Media

1Bf-FMCG - Personal Care, Home Care, Healthcare & Others

Sona Signature Papers

Daily Dose of Art

THE SOCIAL STREET

Silver

4f-Services

The Shoe Laundry

A Pleasant Surprise

THE SOCIAL STREET

Silver

 

Vodafone

Vodafone Eco Pond : Good In Good Byes

Kinetic Advertising India Private Limited

Silver

6f-Corporate, Media, Entertainment & Others

Upendra Namburi

A secret book launch

THE SOCIAL STREET

Gold

 

Vodafone

Vodafone Eco Pond : Good In Good Byes

Kinetic Advertising India Private Limited

Bronze

7f-Public Service

Mohan Foundation

Life Before Ashes - Heart, Eye and Liver

THE SOCIAL STREET

Gold

7f-Public Service

Vodafone

Vodafone Eco Pond : Good In Good Byes

Kinetic Advertising India Private Limited

Bronze

Promotion/ Activation

1Bg FMCG - Personal Care, Home Care, Healthcare & Others

Murcyleen Peerzada Label

The Healthy Abaya

THE SOCIAL STREET

Silver

 

Sona Signature Papers

Daily Dose of Art

THE SOCIAL STREET

Bronze

 

CaratLane - A Tanishq Partnership

The Personalised Ring Box that'll get you a Yes

Famous Innovations

Silver

4g Services

The Shoe Laundry

A Pleasant Surprise

THE SOCIAL STREET

Bronze

 

Karix

The Art OF Sound

The Max

Bronze

 

ScoopWhoop

30 YEARS OF GIF

Dentsu Webchutney

Silver

 

Vodafone

Vodafone Eco Pond : Good In Good Byes

Kinetic Advertising India Private Limited

Bronze

 

Vodafone India Limited

#GiftAStory

Medulla WYP Network

Bronze

 

The Colour of Grey Cells

Re-search - Beyond the Blue Whale

Dentsu Webchutney

Gold

6g Corporate, Media,  Entertainment & Others

Karix

The Art of Sound

The Max

Bronze

 

The Times of India

No Conditions Apply - Sindoor Khela

FCBIndia Group

Bronze

 

Upendra Namburi

A secret book launch

THE SOCIAL STREET

Gold

 

KA Edu Associates

The Progressive Report

Dentsu Webchutney

Bronze

 

Livpure

Packaged River Water

Famous Innovations

Gold

7g Public Service

Mohan Foundation

Life Before Ashes

THE SOCIAL STREET

Silver

 

Indian Association of Palliative Care (IAPC)

LAST LAUGH

Medulla WYP Network

Gold

Integrated

1Ah FMCG - Foods & Beverages

Riso

Riso 100/100

Underdog

Bronze

1Bh FMCG - Personal Care, Home Care, Healthcare & Others

Manforce Condoms

#ShutThePhoneUp

ADK FORTUNE

Bronze

4h Services

IndusInd Bank

The Other Men In Blue

Dentsu Webchutney

Bronze

5h Retail

Amazon Seller Services Pvt. Ltd.

IPL Chonkpur Cheetahs

Medulla WYP Network

Silver

6h Corporate, Media, Entertainment & Others

Dainik Jagran

The Journey of 5 Sisters to the Border

Jagran Prakashan Ltd

Silver

 

The Times of India

No Conditions Apply - Sindoor Khela

FCBIndia Group

Silver

7h Public Service

Mohan Foundation

Life Before Ashes

THE SOCIAL STREET

Silver

 

Indian Association of Palliative Care (IAPC)

LAST LAUGH

Medulla WYP Network

Gold

Audio Visual Long Form

1Ac- FMCG - Foods & Beverages

Riso

Riso Woman

Underdog

Bronze

4c-Services

Axis Mutual Fund

Khushi Ke Aansu

The Womb

Bronze

5c- Retail

Amazon Seller Services Pvt. Ltd.

#MomBeAGirlAgain

Medulla WYP Network

Bronze

6c- Corporate, Media, Entertainment & Others

Manforce Condoms

#ShutThePhoneUp

ADK FORTUNE

Bronze

 

The Times of India

No Conditions Apply - Sindoor Khela

FCBIndia Group

Bronze

 

Radio City

Taxi Driver

Music Broadcast Ltd

Bronze

7c- Public Service

Reforest India

The Story Of Kaveri

Early Man Film Pvt. Ltd.

Grand Prix

 

Indian Association of Palliative Care (IAPC)

Last Laugh

Medulla WYP Network

Gold

Audio Visual Short Form

1Ad- FMCG - Foods & Beverages

Suhana Masala

Secret Plan

Sideways Consulting LLP

Bronze

1Bd- FMCG - Personal Care, Home Care, Healthcare & Others

Zeel Rainwear

Fiyer

The Womb

Bronze

4d- Services

Motilal Oswal Financial Services Ltd

Think Equity Think Motilal Oswal

Motilal Oswal Financial Services Limited

Silver

5d- Retail

Simaaya

Daadi

Shreyansh Innovations

Bronze

 

Vijay Sales

Vijay Sales 50th year celebration

Network Advertising

Bronze

6d- Corporate, Media,  Entertainment & Others

Star Plus

Gurdeep Singh & Daughters

Star India

Silver

 

Motilal Oswal Financial Services Ltd

Think Equity Think Motilal Oswal

Motilal Oswal Financial Services

Silver

 

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