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ESPNCricinfo brings 20 original programmes to cash in on IPL fever

ESPNcricinfo has added new shows to the existing ones like ESPNcricinfo Match Day, Runorder and Match Day T20. All content will be available on all platforms, including its social media channels

ESPNcricinfo has announced a special line-up of content for the Indian Premier League 2018 season. The digital platform has created over 20 original programmes around IPL 2018.

Experts such as James Faulkner, Sanjay Manjrekar, Graeme Swann, Ajit Agarkar, Brad Hogg, Deep Dasgupta, and Shaun Tait will join ESPNcricinfo talent Alexis Nunes, Jason Dacey, Gaurav Kalra and Raunak Kapoor to analyse games, news and issues around IPL for the next 51 days. The experts will leverage extensive in-house data and statistics to present content that is unique, intelligent and easy to consume for all kinds of cricket fans.

To expand its reach and serve a diverse set of fans, ESPNcricinfo has added new shows to the existing shows like ESPNcricinfo Match Day, Runorder and Match Day T20. ESPNcricinfo has ensured that all this content is available on all platforms, including its social media channels like YouTube, Twitter, Facebook and Instagram.

Ramesh Kumar, Vice-President, Head, ESPN India and South Asia, said, “ESPNcricinfo’s commitment to go beyond the usual coverage is a testimony to our motto of serving our fans anywhere, anytime. We are observing a striking surge in demand for video content and with that in mind, we are creating more opportunities to develop video content, consumable for our fans whenever they like. As ESPNcricinfo turns 25 this year, it couldn’t have been a more opportune time to diversify our coverage for IPL and we are thrilled to kick-off the season with some of the renowned voices in cricket and experts collaborating with us.”

He further added, “Our line-up on premium sponsors for this season is a clear indication of our credibility to offer well-rounded programming and the value various brands believe we generate through these associations.”

ESPNcricinfo’s coverage of IPL through original video programming will feature comprehensive insights, data-backed analysis and robust opinions that offer a perspective on every single match. While live shows such as Match Day Runorder will provide holistic analysis of the games, the coverage also promises to push the boundaries beyond the regular. With funny man extraordinaire, Cyrus Broacha and ever entertaining Anu Menon, the coverage will explore several light-hearted, laugh-out-loud moments through new offerings such as Up for a Challenge, Backbenchers, Come into my Parlour and more.

Jasdeep Pannu, Head, ESPN India Television Initiatives, said, “The IPL is an unparalleled annual ‘festival’ of T20 cricket. This year, our coverage will have a fresh and youthful approach. We will comprehensively bring IPL news, analysis and entertainment to cricket fans across the world – on ESPNcricinfo.com as well as on our channels on YouTube, FB and other platforms. We have introduced a variety of new shows that engage fans and address every aspect of the game – personalities, statistics, the science of handling mental pressure, game strategies, behind-the-scenes action from the dressing room, discussion and debate, the lighter side of cricket and cricketers and much more. This is all-round game around the game coverage for IPL fans, engaging, informing and entertaining the audience 24x7 during the whole IPL season.”

Original ESPNcricinfo video programmes for the IPL Season include:

ESPNcricinfo Match Day Runorder: It will be live before the first match and after the final match every day. The show will provide fans with a juicy bite of the sports world through the eyes of experts, analysts and producers of ESPNcricinfo. It promises to play on the light and humorous discussions around some of the most burning issues of IPL. While having a behind-the-scenes feel, it will be quick and slick, keeping fans entertained and coming back for more

ESPNcricinfo Match Day T20: It will run through the day and provide fans with ESPNcricinfo’s trademark game around the game analysis with credible voices, strong opinions, sharp insights, and riveting statistics. Segments from ESPNcricinfo Match Day T20 will also be offered to global audiences on ESPN digital properties around the world.

Statsguru Live: A statistic-based segment will also be part of Match Day T20 and will highlight insights about the tournament, player and team performance that is helping shape the league and its outcome. It will give fans an edge in understanding the game and being more credible while making a water cooler argument.

On the Road: Join the host of the show as they travel across the country on an unique IPL pilgrimage capturing the various sights and sounds of the tournament and the nation it engages. It is part travel series and part feature storytelling, providing fans a unique viewpoint on the IPL.

Come into my Parlour: An entertaining show where the anchor will interview cricketers about everything but cricket such as their personal lives, off the field interests and more.

Up for a challenge: A unique show where Cyrus Broacha will take on fun sporting challenges with cricketers representing various cities.

Gloves Off: Two known personalities or cricketers will debate on the hottest topic around IPL.

Pressure Point: A unique show where Shayamal Vallabhjee, sports scientist, trainer to the South African team and top athletes across the world, helps decode the mind of cricketers during the pressure times in the game, and how they ace these moments of pressure to turn in their best performances, using both their body and their mind.

Cross batted: A weekly video show where the anchor will pick the top and the bottom players at the IPL.

Info@BestMediaInfo.com

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