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Goafest 2018: Early Man Films shines with maximum Abbys on Day 2, The Social Street follows

A total of 126 metals were awarded on day two, including 27 gold, 47 silver and 52 bronze. The Abby Awards presentation for the second evening included Broadcaster, Public Relations, Still Craft, Video Craft, Design and Direct Abbys categories

Social Street receiving Still Craft specialist of the year

Early Man Films led the award tally with 16 Abbys metals on the second day of Goafest 2018, including five gold, four silver and seven bronze metals. Following at No. 2 was The Social Street that won 10 metals – four gold, three silver and three bronze. Star India won eight metals, including one gold, one silver and six bronze metals.

A total of 126 metals were awarded on day two, including 27 gold, 47 silver and 52 bronze. The Abby Awards presentation for the second evening included Broadcaster, Public Relations, Still Craft, Video Craft, Design and Direct Abbys categories.

Among these, 16 metals were awarded in each of the Broadcaster Abbys and Direct categories, while 18 metals were given in Design Specialist category. Video Craft category got 24 metals and Still Craft received a total of nine metals. The Public Relations category got 42 metals.

Early Man Films won two gold in the Video Craft Category for the campaign MTV Beats, and three gold awards for the campaign The Story of Kaveri (for Reforest India). The Social Street grabbed a gold in Public Relations category for its campaign Life Before Ashes for the client Mohan Foundation. The agency won two gold in Still craft for Forgotten Pieces - Study, Kitchen, Washroom for the client Alzheimer's and Related Disorders Society of India. The same campaign won another gold in the Design category.

Star India won a gold for its campaign Sarabhai vs Sarabhai - Take 2 Naming done for Hotstar in the Direct Category.

Zee Cinema was the only broadcaster to win a Gold at the Abby. Zee Cinema bagged the Gold for Best TV programme for Cause related marketing for the movie Dangal.

Ruchir Tiwari, Business Head, Zee Hindi Movies Cluster, said, “We are delighted to be honoured with the Abby Gold. Zee has many firsts in the industry right since its launch and #ZEEForAll is another feather in its journey of 25 glorious years. We at Zee strongly believe that our audience deserve nothing but extraordinary content and this initiative was undertaken to make entertainment inclusive to all in India. With #ZEEForAll, Zee has taken a strong content and technology initiative to make content on television accessible for the visually and hearing impaired. It is an effort to provide audience who have a sensory handicap, with unparalleled access to entertainment. It was wonderful to associate with Aamir Khan to create this extraordinary experience through Dangal - a film that is inspiring, emotional and entertaining. Getting recognised for such a special initiative only motivates us even more to make the impossible possible.”

Open Strategy & Design receiving design specialist of the year
pi Communications receiving the Direct Specialist of the year award
Sony Pictures Network receiving Broadcaster of the year award
Value 360 Communications receiving the Public Relations Specialist of the year award

 

Creative ABBY Awards - 2018
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
             
Category Sub-Category Entry No. Brand Caption Title Agency/Organization Metal
Broadcaster 1. Best launch of a Tv channel 5 Republic TV Launch of Republic TV Republic TV (ARG Outlier Media Asianet News Pvt. Ltd.) Silver
Broadcaster 2. Best launch of a TV program using multi-media 3 Hotstar Game Of Thrones - Torrents Morghulis STAR INDIA PVT. LTD Bronze
Broadcaster 2. Best launch of a TV program using multi-media 15 Star World Master Chef Australia STAR INDIA PVT. LTD Bronze
Broadcaster 3. Best TV reality show promo 3 Star Plus Pregnant Akshay promo - The Great Indian Laughter Challenge STAR INDIA PVT. LTD  Silver
Broadcaster 3. Best TV reality show promo 9 Sony Entertainment Television Kaun Banega Carorpati Women Sony Pictures Networks Bronze
Broadcaster 3. Best TV reality show promo 12 Sony Entertainment Television FAMILY TIME WITH KAPIL SHARMA - AUTO Sony Pictures Networks Silver
Broadcaster 3. Best TV reality show promo 13 Sony Entertainment Television FAMILY TIME WITH KAPIL SHARMA - WAITING Sony Pictures Networks Bronze
Broadcaster 4. Best TV fiction promo 20 Sony Entertainment Prithvi Vallabh Sony Pictures Networks Silver
Broadcaster 5. Best TV comedy show promo 5 Star Plus Pregnant Akshay promo - The Great Indian Laughter Challenge STAR INDIA PVT. LTD Bronze
Broadcaster 5. Best TV comedy show promo 6 Sony Entertainment Television FAMILY TIME WITH KAPIL SHARMA - AUTO Sony Pictures Networks Silver
Broadcaster 5. Best TV comedy show promo 7 Sony Entertainment Television FAMILY TIME WITH KAPIL SHARMA - WAITING Sony Pictures Networks Silver
Broadcaster 6. Best TV kids program promo No metals
Broadcaster 7.Best TV News Channel Promo 1 Manorama News Nattuvartha MM TV Ltd. Bronze
Broadcaster 7.Best TV News Channel Promo 4 CNN-News18 Face-Off at 9 TV18 Broadcast Ltd. Bronze
Broadcaster 8.Best TV sports channel program promo 2 Hotstar Champions Forever - ICC Champions Trophy 2017 STAR INDIA PVT. LTD Bronze
Broadcaster 9. Best movie promo by a TV channel No metals
Broadcaster 10. Best TV program for Cause related Marketing 1 Zee Cinema Zee Cinema Premiere - DANGAL Zee Cinema - Zee Entertainment Enterprises Ltd Gold
Broadcaster 11. Best regional TV program promo (other than Hindi and English) No metals
Broadcaster 12. Best regional language channel launch (other than Hindi and English) No metals
Broadcaster 13. Best Original music score for a TV Program 2 Zee Tamil Azhagiya Tamil Magal ZEE TAMIL Bronze
             
Direct 10A. Direct Response – PRESS 3 Jiyo Parsi Family home Madison BMB Gold
Direct 10B. Direct Response – AV {TV Film / Youtube Film / Infomercial) 10 Hotstar Sarabhai vs Sarabhai - Take 2 Naming STAR INDIA PVT. LTD Gold
Direct 10B. Direct Response – AV {TV Film / Youtube Film / Infomercial) 18 Multix #ThreadANeedle in a Multix Flamingo Digital Private Limited Bronze
Direct 10B. Direct Response – AV {TV Film / Youtube Film / Infomercial) 24 Bridge Music Academy The Racist Keyboard Dentsu Webchutney Silver
Direct 10B. Direct Response – AV {TV Film / Youtube Film / Infomercial) 25 Bridge Music Academy The Racist Cover Dentsu Webchutney Bronze
Direct 10C. Direct Response – Dimensional Mail (3D Pieces) 4 Sona Signature Papers Daily Dose of Art THE SOCIAL STREET Bronze
Direct 10C. Direct Response – Dimensional Mail (3D Pieces) 6 Soulflower Laying A Trap Of Hair Problems pi Communications Bronze
Direct 10C. Direct Response – Dimensional Mail (3D Pieces) 7 Soulflower Tick Tock; Let's Reverse The Clock pi Communications Silver
Direct 10D. Direct Response – Flat Mail (without bulky enclosures) 2 Soulflower When Bald Is Not Bold pi Communications Silver
Direct 10E. Direct Response - Emailers : (need to include landing page wherever required) 2 Aditya Birla Capital - Mutual Funds Union Budget 2018 Decoded pi Communications Gold
Direct 10E. Direct Response - Emailers : (need to include landing page wherever required) 3 Hotstar Breakup STAR INDIA PVT. LTD Bronze
Direct 10F. Direct Campaign using any two of the above No metals
Direct 10G. Work done for Social Awareness or Charity Causes 3 ICICI Bank LTD #FundYourOwnWorth VISCOMM 360 Communications Pvt Ltd Bronze
Direct 10G. Work done for Social Awareness or Charity Causes 9 Jiyo Parsi Family home Madison BMB Silver
Direct 10G. Work done for Social Awareness or Charity Causes 18 National Geographic Mission Blue Isobar India Silver
Direct 10G. Work done for Social Awareness or Charity Causes 21 The Times of India No Conditions Apply - Sindoor Khela FCBUlka Bronze
Direct 10G. Work done for Social Awareness or Charity Causes 29 Bridge Music Academy The Racist Jukebox Dentsu Webchutney Bronze
Direct 10G. Work done for Social Awareness or Charity Causes 33 World For All Adopt The Banner FCBIndia Group Silver
             
Public Relations 11Aa - Consumer Durables 8 Vodafone India A Green Goodbye Adfactors PR Gold
Public Relations 11Aa - Consumer Durables 10 Hero MotoCorp #AskWhy FCBIndia Group Gold
Public Relations 11Aa - Consumer Durables 5 Asian Paints Asian Paints Royale Atmos- What is she hiding MADISON PUBLIC RELATIONS Silver
Public Relations 11Aa - Consumer Durables 7 Samsung Samsung Technical School – Seema Nagar Cheil India Bronze
Public Relations 11Ab - Consumer Non-Durables 4 Mirinda #ReleaseThePressure Edelman India Silver
Public Relations 11Ab - Consumer Non-Durables 5 Godrej Professional Launch of Godrej Professional Godrej Group Gold
Public Relations 11Ab - Consumer Non-Durables 10 Abbott India Ensure - Dreams Campaign MADISON PUBLIC RELATIONS Silver
Public Relations 11Ab - Consumer Non-Durables 8 Nihar Naturals Pathshala Funwala 20:20 MSL Bronze
Public Relations 11Ac - Other Consumer Products & Services 12 Indian Association of Palliative Care (IAPC) LAST LAUGH Medulla WYP Network Gold
Public Relations 11Ac - Other Consumer Products & Services 4 Airbnb Airbnb - Think Like a Local 20:20 MSL Silver
Public Relations 11Ac - Other Consumer Products & Services 13 MSD for Mothers 'Manyata': #DontForgetMoms Weber Shandwick India Silver
Public Relations 11Ac - Other Consumer Products & Services 6 Vicks #TouchOfCare 20:20 MSL Bronze
Public Relations 11Ad - Financial PR 3 Paytm Paytm Payment Bank – Dawn of a new era of Digital Banking Value 360 Communications Gold
Public Relations 11Ad - Financial PR 2 Unocoin Building Bitcoin -“Bit by Bit” with Unocoin Value 360 Communications Silver
Public Relations 11Ae - IT Services 4 Staqu Technologies Powering Indian Police with Artificial Intelligence Value 360 Communications Silver
Public Relations 11Ae - IT Services 5 NoBroker Technology disrupting the unorganized real estate sector Value 360 Communications Bronze
Public Relations 11Ba - Corporate PR 12 Indian Air Force I'm  Girl Grey Worldwide (i) Pvt Ltd. Gold
Public Relations 11Ba - Corporate PR 10 Paytm The Indian Global Company - Leading a financial revolution! Value 360 Communications Silver
Public Relations 11Bb - Public Affairs & Lobbying 4 UrbanClap CAMPAIGN: A government awakening on GST Value 360 Communications Gold
Public Relations 11Bb - Public Affairs & Lobbying 1 Momentum Jharkhand Elephants can fly Adfactors PR Silver
Public Relations 11Bb - Public Affairs & Lobbying 5 Faircent Delivering Banking to India without Banks Value 360 Communications Bronze
Public Relations 11Bc - Crisis Communications & Issue Management 2 Saifee Burhani Upliftment Trust (SBUT) Nayi Umeed -#ChangeIsNear MSL India Gold
Public Relations 11Bc - Crisis Communications & Issue Management 6 UrbanClap CAMPAIGN: Complaints and poems Value 360 Communications Silver
Public Relations 11Bd - Internal Communications 1 Aditya Birla Capital - Life Insurance BOL BSLI pi Communications Silver
Public Relations 11Bd - Internal Communications 5 Times of India Energy Saturdays Times of India Bronze
Public Relations 11Bd - Internal Communications 4 Value Portal Game of Ideas HCL Technologies Ltd Bronze
Public Relations 11Be - Corporate Social Responsibility 3 Mohan Foundation Life Before Ashes THE SOCIAL STREET Gold
Public Relations 11Be - Corporate Social Responsibility 11 HIT Launch of India’s 1st online ‘PLATELET DONOR COMMUNITY’ Godrej Consumer Products Limited Silver
Public Relations 11Be - Corporate Social Responsibility 22 Samsung Samsung Technical School – Seema Nagar Cheil India Silver
Public Relations 11Be - Corporate Social Responsibility 5 Blood Donors India Strangers helping Strangers THE SOCIAL STREET Bronze
Public Relations 11Bf - Events & Experiential 1 L'Affaire by Godrej L'Affaire- The future of lifestyle Godrej Group Gold
Public Relations 11Bf - Events & Experiential 10 Indian Association of Palliative Care (IAPC) LAST LAUGH Medulla WYP Network Gold
Public Relations 11Bf - Events & Experiential 13 The Times of India No Conditions Apply - Sindoor Khela FCBUlka Silver
Public Relations 11Bf - Events & Experiential 17 Raipur Kachra Mahotsav Kachra bhi achcha hai Adfactors PR Silver
Public Relations 11Ca - Use of Social Media in PR 44 Wildcraft India Pvt. Ltd. Wildcraft Wildlings Dentsu Webchutney Gold
Public Relations 11Ca - Use of Social Media in PR 18 glaxosmithkline India Horlicks - Fearless Kota FCBUlka Bronze
Public Relations 11Ca - Use of Social Media in PR 28 THE STAND UP PROJECT THE STAND UP PROJECT AVAKKAI FILMS Silver
Public Relations 11Ca - Use of Social Media in PR 29 Hindustan Times Irani Cafe R K SWAMY BBDO Bronze
Public Relations 11Da - Integrated Campaign led by PR 3 Saifee Burhani Upliftment Trust (SBUT) #ChangeIsNear MSL India Silver
Public Relations 11Da - Integrated Campaign led by PR 6 Momentum Jharkhand Elephants can fly Adfactors PR Silver
Public Relations 11Da - Integrated Campaign led by PR 17 Godrej HIT Launch of India 1st online PLATELET DONOR COMMUNITY Godrej Group Bronze
Public Relations 11Da - Integrated Campaign led by PR 30 Raipur Kachra Mahotsav Kachra bhi achcha hai Adfactors PR Gold
             
Video Craft 16A Direction 35 MTV Beats Early Man Film Pvt. Ltd. Gold
Video Craft 16A Direction 46 Reforest India The Story Of Kaveri Early Man Film Pvt. Ltd. Gold
Video Craft 16A Direction 36 Zeel Rainwear Saada Sookhe Raho Early Man Film Pvt. Ltd. Bronze
Video Craft 16A Direction 5 Motilal Oswal Motilal Oswal - Financial Services NIRVANA FILMS Bronze
Video Craft 16A Direction 44 MAMI A perfect short film Early Man Film Pvt. Ltd. Bronze
Video Craft 16B Editing 14 Reforest India The Story Of Kaveri Early Man Film Pvt. Ltd. Gold
Video Craft 16B Editing 9 MTV Beats Early Man Film Pvt. Ltd. Silver
Video Craft 16B Editing 6 Hero ISL ATK ISL Oink Films Bronze
Video Craft 16B Editing 11 MAMI A perfect short film Early Man Film Pvt. Ltd. Bronze
Video Craft 16C Animation No metals
Video Craft 16D Cinematography 16 Reforest India The Story Of Kaveri Early Man Film Pvt. Ltd. Gold
Video Craft 16D Cinematography 15 MAMI A perfect short film Early Man Film Pvt. Ltd. Silver
Video Craft 16D Cinematography 11 Hero ISL ATK ISL Oink Films Bronze
Video Craft 16D Cinematography 13 Honda Honda Hornet StoryTellers.in Bronze
Video Craft 16E Music 17 Hero ISL ATK ISL Oink Films Silver
Video Craft 16E Music 20 MAMI A perfect short film Early Man Film Pvt. Ltd. Bronze
Video Craft 16E Music 21 Reforest India The Story Of Kaveri Early Man Film Pvt. Ltd. Silver
Video Craft 16F Special Effects 1 CADBURY SILK CADBURY SILK BALLAD Breathless Films Bronze
Video Craft 16F Special Effects 2 Livon Serum Pizza Apostrophe Films Bronze
Video Craft 16G Sound Design 1 MTV Beats Early Man Film Pvt. Ltd. Silver
Video Craft 16H Casting 7 MTV Beats Early Man Film Pvt. Ltd. Gold
Video Craft 16H Casting 8 Zeel Rainwear Saada Sookhe Raho Early Man Film Pvt. Ltd. Bronze
Video Craft 16H Casting 35 Jagran Film Festival Jagran Film Festival - Intesity RED ICE PRODUCTIONS PRIVATE LIMITED Silver
Video Craft 16H Casting 11 MAMI A perfect short film Early Man Film Pvt. Ltd. Bronze
Video Craft 16H Casting 12 Reforest India The Story Of Kaveri Early Man Film Pvt. Ltd. Bronze
             
Still Craft 15A - Copywriting 1 Mohan Foundation Life Before Ashes - Heart THE SOCIAL STREET Silver
Still Craft 15A - Copywriting 10 Modern Matresses Sleep Olympics - Hours, Cat, King Kong THE SOCIAL STREET Silver
Still Craft 15A - Copywriting 11
Still Craft 15A - Copywriting 12
Still Craft 15A - Copywriting 24 Snapin Coffee’s Perfect Partner Famous Innovations Bronze
Still Craft 15B - Art Direction 17 Alzheimer's and Related Disorders Society of India Forgotten Pieces - Study, Kitchen, Washroom THE SOCIAL STREET Gold
Still Craft 15B - Art Direction 18
Still Craft 15B - Art Direction 19
Still Craft 15B - Art Direction 74 Ruff Kids Legends of Tomorrow Catalogue AutumnWinter Communications & Design Bronze
Still Craft 15C - Photography 13 Amol Jadhav Photography World For All Amol Jadhav Photography Silver
Still Craft 15D - Illustration 13 Alzheimer's and Related Disorders Society of India Forgotten Pieces - Study, Kitchen, Washroom THE SOCIAL STREET Gold
Still Craft 15D - Illustration 14
Still Craft 15D - Illustration 15
Still Craft 15D - Illustration 27 Main Pragati I am Progress Open Strategy & Design Bronze
Still Craft 15E - Typography 11 Ruff Kids Legends of Tomorrow Catalogue AutumnWinter Communications & Design Bronze
             
Design 8a. Corporate / brand identity: a new brand logo, and it’s applications or a corporate rebranding scheme, with 3 or more applications including online branding communications if necessary. 3 Main Pragati I am Progress Open Strategy & Design Silver
Design 8a. Corporate / brand identity: a new brand logo, and it’s applications or a corporate rebranding scheme, with 3 or more applications including online branding communications if necessary. 8 Good Vibes The Good Vibes Project Cheil India Bronze
Design 8b. Stationery-business cards, letterheads, envelopes, CD covers, etc.  No metals
Design 8c. Brochures, Catalogues and Annual Reports   3 Opium Eyewear Whatcha lookin' at Open Strategy & Design Silver
Design 8c. Brochures, Catalogues and Annual Reports   4 GVK Botanical Gardens Growing Gardens Open Strategy & Design Gold
Design 8c. Brochures, Catalogues and Annual Reports   8 Ruff Kids Legends of Tomorrow Catalogue AutumnWinter Communications & Design Bronze
Design 8d. Use of Design in Direct Mail: invitations, greeting cards, announcements 1 Sparsh NGO / Marvel Group Feed a child 365 days Out of the Box Silver
Design 8d. Use of Design in Direct Mail: invitations, greeting cards, announcements 10 Livpure Packaged River Water Famous Innovations Bronze
Design 8e. Use of Design in posters: film, event, corporate, traditional poster  14 Main Pragati I am Progress Open Strategy & Design Bronze
Design 8e. Use of Design in posters: film, event, corporate, traditional poster  16 Mumbai Press Club Who else but you Open Strategy & Design Bronze
Design 8f. Publications, books, diaries, newspapers, magazines No metals
Design 8g. Calendars 6 Sparsh NGO / Marvel Group Feed A Child 365 Days Out of the Box Silver
Design 8h. Typography Design No metals
Design 8i. Packaging: original design and finished pack 3 Mother's Pride / Marvel Group Beeskoots Out of the Box Gold
Design 8i. Packaging: original design and finished pack 10 CaratLane - A Tanishq Partnership The Personalised Ring Box that'll get you a Yes Famous Innovations Silver
Design 8i. Packaging: original design and finished pack 11 La Folie Du Chocolat La folie du Chocolat - Madness Sharpener Silver
Design 8j. Environment design: for retail spaces, services, workplace, Public Space and Community  No metals
Design 8k. Best Integrated Design Campaign using 2 or more Design Sub-Categories 6 Main Pragati I am Progress Open Strategy & Design Silver
Design 8l. Use of Copywriting No metals
Design 8m. Use of Typography No metals
Design 8n. Use of Illustration 28 Star Movies Select Channel Ident - Curated Stories STAR INDIA PVT. LTD Bronze
Design 8n. Use of Illustration 44 Alzheimer's and Related Disorders Society of India Forgotten Pieces - Study, Washroom and Kitchen THE SOCIAL STREET Gold
Design 8n. Use of Illustration 45
Design 8n. Use of Illustration 46
Design 8o. Use of Photography No metals
Design 8p. Use of Mixed Media No metals
Design 8q. Use of Product Design-innovative use of design in a product 3 Prasadam Industries The Snake Guard THE SOCIAL STREET Silver
Design 8q. Use of Product Design-innovative use of design in a product 4 Murcyleen Peerzada Label The Healthy Abaya THE SOCIAL STREET Bronze
             

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