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CNBC-TV18 makes senior appointments in its digital arm

Binoy Prabhakar has been appointed as Editor and Ranjita Sehgal as Business Head of CNBCTV18.com, the soon-to-be launched digital arm of the channel

(L) Binoy Prabhakar and Ranjita Sehgal (R)

Network18 has announced the appointment of Binoy Prabhakar as the Editor and Ranjita Sehgal as the Business Head of CNBCTV18.com, the soon-to-be launched digital arm of CNBC-TV18.

CNBCTV18.com, the digital platform, offers useful news and information about the stock market, business and economy, created with the mission of helping the influential and aspirational make smart decisions to get ahead – in career and wealth. CNBCTV18.com will keep the audiences up to date with the latest breaking business and financial news no matter where they are or which device they are using.

Prabhakar said, “I’m thrilled to lead the launch of CNBCTV18’s web avatar at a time storytelling generally is being enriched by digital prowess. It is an honour to head the digital platform of the undisputed leader of business news in India and I look forward to working with CNBC-TV18’s incredibly talented editorial team to create a truly integrated newsroom that deepens the brand’s relationship with its loyal audiences, attract new ones, and tell vital stories.”

Prabhakar comes with close to 18 years of experience in journalism. Prior to Network18, he was Senior Editor with The Economic Times and Deputy Editor of The Economic Times Magazine. Prabhakar has also worked with The Indian Express, The Times of India and The Hindustan Times in the past. He is a 2017 Fellow at the Tow-Knight Center for Entrepreneurial Journalism in New York.

Sehgal, appointed as the Business Head of the division, was previously heading Sales for Moneycontrol and thereafter was spearheading Agency Relationship for Network18 Digital. In her 20 years of experience in new-age media, digital and mobile experience, Ranjita has worked with top publishers such as BCCL, Rediff.com, Yahoo India and Sify.com.

Sehgal said, “It’s quite exciting to lead the digital business for a brand like CNBC-TV18, especially at a time when the digital ecosystem is constantly evolving. We aim to reinvent CNBC-TV18 in a new avatar for the digital era by leveraging the brand to create compelling content for the digital consumers.”

Prabhakar will report to Santosh Menon, Chief Content Officer of Network18 Digital. Sehgal will report to Manish Maheshwari, CEO, Network18 Digital.

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