Big FM has announced the appointment of Shipra Srivastava as National Marketing Head and Soela Joshi as Associate Vice-President, IP. The appointments are in line with expanding its content portfolio for integrated marketing campaigns and fortifying its original and digital content offering.
Asheesh Chatterjee, Chief Financial Officer, Big FM, said, "We welcome Srivastava and Joshi. We are confident of them adding immense value to the respective verticals by leveraging their expertise and contribute in fulfilling the goals of the organisation."
Before joining Big FM, Srivastava led marketing at OLX where she established a new positioning for the brand.
Srivastava said, "It is quite exciting for me to work with a brand that has not only established itself as the largest radio network, but also constantly reinvented with changing times. Big FM has been able to effectively leverage its radio expertise to digital and deliver successful integrated campaigns. As the National Marketing Head, I am definitely looking forward to interacting and working with teams across regions and hope to continue the brand legacy and create many more impactful campaigns."
Joshi said, âI am looking forward to leading the regional content portfolio for Thwink, our recently launched content studio and talent incubator. As the business head, I will be working closely with the sales and Thwink team to build IPs across digital and radio. Big is an encouraging environment to work at and I am looking forward to the opportunity to help grow the IP portfolio.â
With an experience of over 11 years, Srivastava, an expert in brand campaign development, has worked with reputed brands and media agencies. She also holds profound expertise in online and offline content marketing, influencer/celebrity initiatives and trade marketing. At Big FM, she will spearhead the trade and brand marketing efforts for radio as well as Thwink, nationally.
Joshi brings along over years of rich and diverse experience in advertising and media and has proven to be a leader with astute business knowledge. Joshi will leverage her expertise in brand building and strategy, branded content and revenue generating brand extensions. In her long and successful career, she held leadership roles in media companies, including radio, print and television.