Aidem Ventures, an independent media consulting and marketing company, has been mandated to handle ad sales for Amrita TV, a free-to-air Malayalam general entertainment channel.
Jayakesh Nair, COO, Amrita TV, stated, â€śWe have developed a new content strategy for Amrita TV. The channel is all set to present a variety of exquisite programmes in 2018. Aidemâ€™s knack of positioning channels in the advertiser market is remarkable. They establish a win-win scenario for both advertisers as well as the channel. I am sure this collaboration will help us exhibit Amrita TVâ€™s potential as a valuable advertising platform.â€ť
Karan Gupta, MD, Aidem Ventures, said, â€śAt Aidem Ventures, we have always created success stories for the channels we have been assigned. Itâ€™s an honour to become the exclusive partner of Amrita TV. In the last couple of years, we have been extremely focused on building up our regional bouquet on a pan-India basis. Equipped with a strong distribution and new content strategy for the coming year, we are confident of the channelâ€™s success in the entertainment space.â€ť
Alok Rakshit, President, Aidem Ventures, added, â€śAmrita TV gives us an in-depth access to the Kerala market, further enhancing our overall sales bouquet for the benefit of advertisers and agencies. Besides, the association will also help Amrita TV to effectively leverage our domain knowledge, revenue management skills and industry relationship, thereby making it a mutually beneficial arrangement.â€ť
Formed in 2005, Amrita TV is one of the early players to launch and develop the Kerala general entertainment market. Apart from leading DTH services like Sun Direct, Tata Sky, Dish TV, the channel is also available on leading cable networks like COA Kerala, ACV, Siti, Den and many more. The channel also has its presence in the global market and is FTA across Australia, Singapore, Middle East, Europe, UK, USA, Canada and South Africa.
Aidem, using its experience of the southern market, has handled ad sales for the channels Jaya TV Network, Flowers TV, Kasthuri TV Network and Mi Marathi to name a few. In addition to Amrita TV, Aidem currently represents around 15 different partners across the market with successful and popular brands like Bhojpuri Cinema, Dangal, Kolkata TV, Kolkata Live, Music Fatafati, APN News, NaapTol and Box Cricket League.
Aidem Ventures also represents eBus in India with an aim to offer a complete solution for digital distribution and management of television commercials to advertisers, agencies, media owners, content producers and broadcasters.