Ridesharing app Uber has announced the appointment of Indian cricket team captain ViratÂ Kohli as its first brand ambassador in India, a first of its kind initiative across the Asia Pacific region. Sharing a common vision of empowering people and communities, this partnership will see Uber andÂ KohliÂ join hands to underscore the companyâ€™s commitment to serve billions in the country, in the years to come.
Speaking on the occasion,Â Amit Jain, President, Uber India and SA, said,Â â€śWe are extremely delighted to sign onÂ ViratÂ KohliÂ to bat as brand ambassador for Uber India. His commitment to India on and off the field is commendable - from bagging world titles for the country to advocating positive change, he is invested in making a difference to the community at large. InÂ Virat, weâ€™ve found a partner who reflects the drive we share with everyday India, while embodying our commitment to serving the country. Today, we are the most-preferred ride-hailing service in this market and we will continue to invest and innovate in ways that will benefit our driver partners and riders.â€ťÂ Â
Commenting on his association with Uber, Kohli said,Â â€śAs a cricketer, I travel a lot and I have personally enjoyed the seamless experience of booking an Uber. Itâ€™s great to see how the company is using technology to revolutionize the way people move around cities and is empowering millions by creating economic opportunities. I am very excited to join hands with a company that is so committed to people and cities they operate in.â€ť
This association will be followed by a host of brand-led interventions in 2018. Besides being the face of the brand,Â Kohli will be actively involved in a series of innovative marketing and customer experience initiatives to be rolled out by Uber India.
â€śViratÂ personifies dynamism, integrity, grit, ability and passion.Â He is the embodiment of Indiaâ€™s ambitions on the worldâ€™s stage; he anchors the aspirations of billions, and itâ€™s the little things he does that bring joy to their lives. Itâ€™s this balance of purpose with a larger responsibility to citizens of the world that makes him the perfect partner to realising Uberâ€™s commitment to India.Â We are super excited to have him join the team at Uber India,â€ť saidÂ Sanjay Gupta, Head of Marketing, Uber India & South Asia.
India is a key market for Uber and the company will continue to invest in its product, people and processes. UberÂ is in a very strong position in India,Â gaining share of heart and mind as the most preferred ride-hailing app in India.Â In 2018, Uber will continue to focus on technology innovations that will make hailing a ride an even more seamless experience.