SHAREit, a leading social content sharing platform appointsÂ VentesÂ AvenuesÂ (Moca Technology)Â as its exclusive sales partner agency. Ventes Avenues is mandated to look afterÂ SHAREit's mobile branding inventory in India.Â
SHAREitÂ has over 1.3 billion users globally and the app has reached out to more than 200 countries and regions andÂ itÂ is currently available 39 languages.Â ItÂ is the most preferred platform for data sharing and information acquisition among internet users worldwide.Â SHAREitÂ has a huge user base in India. Based on the intensive research conductedÂ itÂ has been noted that youngsters in major Indian cities, in the age group of 16-28 are the most active downloaderâs and avid users ofÂ SHAREit.Â
Commenting on the partnership,Â Jason Wang,Â Managing Director,Â SHAREitÂ India,Â said, âForÂ SHAREit, India is a major market asÂ itÂ has 30% of its total user base from India and over 400 million downloads in the country. With the ever increasing internet penetration, India is the second largest online market and digital advertising is growing to leaps and bounds and is set to grow even further. Ventes Avenues as our partners will help usÂ reach and engage with our audiences and meet our performance and brand solutions objectivesÂ in the mobile branding space.âÂ
Due toÂ SHAREitâs core functionality which is sharing content without any mobile data and WIFI,Â itÂ has grown exponentially in Tier 2 and Tier 3 cities resulting inÂ SHAREitÂ topping all app ranking charts in one of the largest markets in the world i.e. India. With this collaboration,Â SHAREitÂ plans to work with at least 100 brands by the end of the year 2018.Â
Fauzan A Rahim, Co-Founder Ventes Avenues, commented, âWe at Ventes Avenues are delighted to partner withÂ SHAREitÂ in India , having watched the phenomenal growth ofÂ SHAREit; the huge organic numbers are very impressive so is the content line up and their unique position to target & be the first app on new devices makes this an interesting mobile branding opportunity for brands in India. Together we look forward to creating new benchmarks & milestones.â
As per a leading Media Agency ad spend report, the advertising spend in the country is expected to grow by 12.5 per cent in 2018 from 9.6 per cent last year. Digital media spend is forecast to increase by 30 per cent in 2018 with 43.6 per cent growth in mobile spend, which will account for 47 per cent of total digital spend in 2018. The report also stated that video and social will be the main drivers of growth within digital ad spend in 2018, powered by smartphone take-up and mobile-video in particular.