Publicis India has appointed Ramakrishnan Hariharan as the Head of Creative. Ram, as he is fondly known by his peers, will be based in Mumbai and will report to Bobby Pawar, MD & CCO, South Asia, Publicis India.
Hariharan will manage and lend his creative know-how on some brands of the agency, including Zee, Lakme, HDFC MF, Skoda, Citibank, etc. He will work closely with the teams and assist in carving out a unique creative identity for the brands.
Hariharan joins Publicis from Ogilvy India where he was the Senior Creative Director.
With an experience of over 18 years, Hariharan has been associated with some key brands across multiple agencies. His most notable works include launch of Savlon antiseptic range and JSW Cement, campaigns for Amazon devices, including Kindle and FireTV Stick, Taj Mahal Tea, etc. Hariharan has been associated with Lowe Lintas, Everest Brand Solutions, Leo Burnett, Vyas Gianetti Creative, etc.
Pawar said, â€śCreatively, the Mumbai office has been on a roll for a while, with great work on Ambuja Cement, Nerolac, HDFC Mutual Funds, Skoda, Zee and more. Ram comes to bat at the right time. He is not just a great creative guy who is adept at traditional and non-traditional ideas, he is also the kind of leader people rally behind. I am sure he will help us raise our game a few notches.â€ť
Welcoming Hariharan on board, Srija Chatterjee, Managing Director, Publicis India, said, â€śRam has been the face behind some memorable campaigns in the recent past, and it will be great to see him bring that creative spark across most of our work at Publicis. We are certain that under his leadership, the teams will imbibe a great creative culture and churn out an enviable body of work that will end up winning multiple laurels. We welcome him to the agency and look forward to seeing some great work from him soon.â€ť
Sharing his views, Hariharan said, â€śPublicis has done some outstanding work in the past and is truly geared for more success. Bobby is like a mentor to me, and I am fortunate to work closely with him in shaping up the creative culture here. We have clients who believe in us and a robust brand-planning and account-management team driving those businesses. What more can a creative person ask for.â€ť
Hariharan has been the recipient of awards across festivals like Abby Awards, Clio Awards, Cannes Lions, Adfest, Goafest, Kyoorius Awards, Effie India, D&AD, One Show, Spikes Asia, etc.
Hariharan is also an avid music producer that goes by the name â€“ VUCA. He also had a successful stint as a punk rock band artist while in college and loves to explore nature trails when free.