The Pepper Creative Awards Trust has announced the 12th edition of its awards. Call for entries have been sent to all ad agencies, production houses, printers and photographers in South India. A panel of industry experts will form the jury evaluating the entries for Pepper-2018, a creative award in South India. The last date for the receipt of entries is March 17.
â€śWe are expecting more than 1,500 entries for the competition which has become a stepping stone for the creative fraternity from this part of the world to take part in other major peer-reviewed national and international competitions,â€ť said K Venugopal, Chairman, Pepper Trust.
â€śMost of the advertising agencies from South India will take part in Pepper-2018, a unique event when luminaries from the South Indian creative fraternity come to a single platform, evaluating and celebrating the success and challenges in a professional manner,â€ť he added.
Prathap Suthan, Jury Chairman for Pepper-2018, and Co-founder and CCO, Bang in the Middle, said, â€śThe content thatâ€™s now getting created from the South, thanks to better tech hardware and easier media platforms, is indicative of the creative quality and power of this region. Advertising and communication that are born here, ideally should have ideally stepped up both into terms of idea and execution. It ought to be a natural progression and expectation.â€ť
Apart from him, other jury members include KS Chakravarthy, Co-founder and CCO, Tidal 7 and Digital; KV Sridhar, Founder and CCO, Hypercollective; Raj Nair, CEO and CCO, Madison BMB; Meera Sharath Chandra, CEO and CCO, Tigress Tigress and Atul Kattukaran, First December Films Partner and Ad Filmmaker.
This year, Pepper will be celebrated with post-lunch strategic sessions on media, film making and online messaging for ad professionals and PG students from media and management schools. The biggest attraction of Pepper-2018 award ceremony will be the keynote address by none other than veteran ad guru Balki (R Balakrishnan).
The competition will be open to categories such as agency of the year award, advertiser of the year, print, film, OOH, radio, cyber, integrated, photography, typography, copywriting, art direction, illustration, collaterals, direct mailer, design, public service/CSR, film craft, radio craft and Kerala specific-jewellery, real estate, textile, hospitality, ayurveda, media. The winners will be presented with gold, silver and bronze awards and certificates.