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Ogilvy Mumbai wins creative mandate for Shemaroo Entertainment

Shemaroo said the agency was given the creative duties because of its holistic thinking and its zeal to continuously innovate and value long-term partnerships

Shemaroo Entertainment has awarded its creative duties to Ogilvy Mumbai.

On appointing Ogilvy as the creative agency, Hiren Gada, Director, Shemaroo Entertainment Limited, said, “We are delighted to have Ogilvy on board. We met multiple advertising agencies and while all of them had their own strengths, we were impressed by Ogilvy’s holistic thinking. We also found two very strong similarities between Shemaroo and Ogilvy and that is, the zeal to continuously innovate and value long-term partnerships. We are really looking forward to an effective partnership.”

Kunal Jeswani

Kunal Jeswani, CEO, Ogilvy India, said, “All brands go through cycles of evolution. Today, Shemaroo is perfectly poised to leverage its market insight, domain expertise and fantastic array of content to build its next cycle of brand value. Ogilvy is proud to partner with Shemaroo on this journey as a new age agency, building real brand value for our clients.”

Founded in 1962, Shemaroo Entertainment Ltd is the content powerhouse that specialises in aggregation and distribution of content. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional, music, regional and kids.

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