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News18 completes rebranding, renames ETV channels

The name News18 for the whole network was unveiled at the first edition of the ‘News18 Rising India Summit’

News18, a news network under Network 18, has completed the rebranding of all its news channels, also renaming the ETV network channels that it acquired in 2014. The name News18 for the whole network was also unveiled at the first edition of Network18 Group’s on-ground property – News18 Rising India Summit.

The network had acquired 13 channels under the ETV News Network and some more entertainment channels. The network started rebranding with CNN-News18, which was earlier CNN IBN, and then moved onto rebranding News18 India, which was IBN7 earlier.

News18 covers 26 states and is present in 15 languages in the country. Other than the English and Hindi channels, there is News18 Gujarati, News18 Lokmat, News18 Punjab / Haryana / Himachal, News18 Kerala, News18 Tamil, News18 Urdu, News18 Bangla, News18 Rajasthan, News18 UP/Uttarakhand, News18 Bihar / Jharkhand, News18 MP / Chhattisgarh, News18 Kannada, News18 Odia and News18 Assam/ North-East. News18 Network is also present across the globe in countries such as USA, UK, Australia, UAE and others.

The Rising India Summit was attended by Prime Minister Narendra Modi. Dignitaries present included Piyush Goyal, Nitin Gadkari, Farooq Abdullah, Shivraj Singh Chauhan, Jai Ram Thakur, Manohar Lal Khattar and Suresh Prabhu. Notable personalities such as Paul Krugman, Nobel Laureate Economist; Gautam Adani, Founder, Adani Group; Naveen Jindal, Chairman Jindal Steel and Power; Rajnish Kumar, CMD, State Bank of India; Anil Agarwal, Founder and Chairman, Vedanta; Shikha Sharma, MD and CEO, Axis Bank; Kangana Ranaut, Filmstar and Prasoon Joshi were also present.

Adil Zainulbhai, Chairman, Network18, said, “As regional markets deepen and the hunger for vernacular news continues to rise inexorably, we have carried our strengths into multiple linguistic geographies through new regional channels and digital properties. Our portfolio of national channels across news genres provides us a platform that places us at a substantial advantage versus competitors.”

Avinash Kaul, President, Network18, said, “The television measurement agency BARC measures viewership pattern of 78 crore people in the country, out of which over 67 crore people watched News18 Network channels in the last one year, which means about 86% viewers watched news channels of our network. News18 Network is not just the largest television news network but is also the largest digital news brand present in multiple languages. News18 Network has more monthly viewers (41 crore) than the entire claimed readership of newsprint readers in a month.”

The event trended throughout the evening with the hash tag #News18RisingIndia

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