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Mindshare Mumbai ranked #3, Mediacom Mumbai #7 in Gunn Media100

Mediacom Mumbai’s campaign ‘Bachelor of Shaving’ done for Gillette secured fourth position among world’s most awarded campaigns

Mindshare Mumbai has been ranked third most awarded agency in the world with three of its campaigns making the cut in 2018 Gunn Media 100. Medicom Mumbai secured seventh position with its campaign ‘Bachelor Of Shaving’ done for Gillette securing fourth position among world’s most awarded campaigns.

Gunn Media 100 is a global ranking of the world's most awarded and applauded campaigns and companies based on their performance in media competitions around the world.

According to Gunn Media 100, three themes have emerged from the world's top campaigns for media excellence:

Data is driving fresh media thinking. The top campaign is built around smart use of data. This is a recurring theme in the rankings, as brands look to harness multiple data sources to deliver competitive advantage.

An event-led strategy helps brands stand out. As brands struggle to be heard in a fragmented media landscape, there is a growing focus on 'events' such as Super Bowl, US Presidential debates, and Olympics, that can draw a crowd and interest from the press.

Partnerships are central to youth-focused media strategy. Partnerships with organisations or individuals that bring their own reach are now a key element of media strategy, particularly for brands targeting younger demographics.

Among campaigns, the highest-ranked campaign in the Gunn Media 100 is McDonald's 'Capacity Based McDelivery' by OMD Singapore. MediaCom London claimed first place in the Gunn Media 100 agency rankings with four campaigns ranked in the top 100.

MediaCom is the top-ranked network with eight agencies from around the world - Auckland, Bogota, Dusseldorf, London, Mumbai, Melbourne, Mexico City, New York - contributing to the network's poll position. PHD Worldwide is in second place and OMD Worldwide, third.

For the first time Gunn Media 100 has included a ranking of holding companies. WPP tops the leader board, with three of its networks - MediaCom, Mindshare Worldwide and Wavemaker - ranked in the top 10. Omnicom Group and Interpublic Group follow.

Stephen Allan, Worldwide CEO and Chairman of MediaCom, said, "This is an outstanding achievement, of which I am extremely proud. Every single person throughout the MediaCom network has contributed to our success and has truly embraced our philosophy of Systems Thinking to great effect.
 
"I am, of course, delighted that MediaCom UK has also been recognised within the Gunn Media 100 as the top individual agency, which is incredibly well deserved. But none of this would have been possible without our fantastic clients, agency partners and media owners who have collaborated with us to create globally-celebrated campaigns. We are proud to have contributed towards WPP's achievement of being named the top Holding Company within the same report."
 
Martin Sorrell, CEO of WPP, said, "WPP's core purpose is to deliver growth for our clients so we are delighted to receive this recognition of our effectiveness in doing so. And congratulations to MediaCom who, as network and agency of the year, have helped us achieve a hat-trick of awards."

Nike took first position as the top brand with four campaigns featured in the top 100, all from the US. McDonald's is in second place, followed by Snickers and Dove.

Unilever topped the Advertiser's ranking by a significant margin. Procter & Gamble is in second place. Both advertisers have six brands featured in the top 100 campaigns. Mars takes third place with five campaigns in the top 100.

The US dominates the rankings with 30 campaigns in the top 100, 12 of which feature in the top 20. UK is second with 11 campaigns. Australia and India follow. In total, 24 countries are represented.

The most highly ranked campaigns and companies in Gunn Media 100 are:

Rank

Campaign title

Brand

Agency

Points

1

Capacity Based McDelivery

McDonald's

OMD Singapore

136.1

2

Hungerithm

Snickers

MediaCom Melbourne / Clemenger BBDO Melbourne

131.2

 

3

Reword

Headspace 

Leo Burnett Melbourne /

Starcom Melbourne

129.1

 

4

Bachelor Of Shaving

Gillette

MediaCom Mumbai

122.5

5

Bradshaw Stain

Tide

Saatchi & Saatchi New York / Hearts & Science New York

106.1

 

6

Best Day Of My Life

Shell

MediaCom London

105.4

7=

Sport Chek - The Fastest Olympic Campaign!

Sport Chek

Touché PHD! Montreal

 

101.3

 

7=

Bully Ads

Canadian Safe School Network

Touché PHD! Toronto

 

101.3

 

9

Yasmin's Sex-Ed Revolution

Yasmin

PHD Shanghai

96.7

10

Like My Addiction

Addict'Aide

BETC Paris

87.2

 

 

The world's top 10 best agencies for media excellence

Rank

Agency

Location

Points

1

MediaCom

London, UK

317.2

2

PHD

New York, USA

249

3

Mindshare

Mumbai, India

235

4

PHD

Shanghai, China

211.4

5

Mindshare

Shanghai, China

197.4

6

Clemenger BBDO

Melbourne, Australia

184

7

MediaCom

Mumbai, India

174.9

8

Mediaplus

Munich, Germany

171.4

9

Touché PHD!

Montreal, Canada

171.3

10

Starcom

Chicago, USA

169.4

 

The world's top 10 agency networks for media excellence

Rank

Agency Network

Holding Company

Points

1

MediaCom

WPP

1360.6

2

PHD Worldwide

Omnicom Group

1199.5

3

OMD Worldwide

Omnicom Group

1140.8

4

Mindshare Worldwide

WPP

890.2

5

Starcom

Publicis Groupe

761.1

6

Universal McCann

Interpublic Group

731.1

7

BBDO Worldwide

Omnicom Group

546

8

Wavemaker

WPP

526.8

9

Dentsu Aegis Network

Dentsu

482.2

10

McCann Worldgroup

Interpublic Group

447.1

 

The world's top 10 holding companies for media excellence

Rank

Holding Company

Points

1

WPP

3565.4

2

Omnicom Group

3326.7

3

Interpublic Group

2131.7

4

Publicis Groupe

1597.3

5

Dentsu

540.1

6

Havas

442

7

MDC Partners

88.6

8

Hakuhodo DY Holdings

65.1

9

Publicis Group

41.4

10

Accenture

17.1

 

The world's top 10 brands for media excellence

Rank

Brand

Sector

Points

1

Nike

Clothing & Accessories

297.5

2

McDonald's

Retail

263.7

3

Snickers

Food

227.9

4

Dove

Toiletries & Cosmetics

204.5

5

Netflix

Media & Publishing

194.5

6

Shell

Business & Industrial

180.8

7

Samsung

Technology & Electronics

136.1

8

Headspace

Non-profit, public sector & education

129.1

9

Gillette

Toiletries & Cosmetics

122.5

10

US Army

Non-profit, public sector & education

107.3

 

The world's top 10 advertisers for media excellence

Rank

Advertiser

Points

1

Unilever

942.7

2

Procter & Gamble

517.6

3

Mars

392.8

4

Nike

283.3

5

McDonald's

263.7

6

PepsiCo

251.4

7

Anheuser-Busch InBev

217.1

8

Nestlé

195.7

9

Netflix

194.5

10

Royal Dutch Shell

186.5

 

The world's top 10 countries for media excellence

Rank

Country

Points

1

USA

2841.9

2

UK

1427.5

3

Australia

871.6

4

India

854.8

5

United Arab Emirates

748

6

Canada

684.1

7

China

656.8

8

Singapore

363.2

9

Brazil

345.3

10

Germany

337

 

Commenting on the results of Gunn Media 100, Emma Wilkie, managing director of Gunn Report, said, "Hot on the heels of the recently published Gunn 100 ranking for creative excellence and the WARC 100 index for effectiveness, the newly launched Gunn Media 100 benchmarks media creativity and innovation as well as highlighting media trends based on an independent global analysis.

"We're seeing that the smart use of data, event-led strategies and partnerships that provide new consumer reach are the main themes currently driving the media industry forward offering new and exciting opportunities in the market place."

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