Viacom18 has decided to extend its flagship reality property Bigg Boss to the Marathi market by launching Bigg Boss Marathi on Colors Marathi. To be hosted by actor-director-producer Mahesh Manjrekar, the first season of the show will go on air on April 15.
A renowned reality concept worldwide, the show is present in 92 countries, including India, where it has been adapted in Hindi, Bangla, Kannada, Tamil and Telugu, before coming to the Marathi market. The Hindi version of the show is hosted by actor Salman Khan that just wrapped up its 11th season this January.
Ravish Kumar, Head, Regional Entertainment, Viacom18, said, â€śBigg Boss has been one of the most successful franchises that we have. It has done wonders in every language that it has been adapted to. We believe that the Marathi viewers have worked up a great appetite for this kind of cutting-edge content and this is just the right time to give them an experience that is at par with the national channels.â€ť
Speaking about Bigg Boss and its impact on the category, Kumar added, â€śThe format also brings in new viewers seeking variety in content and generates a lot of buzz on social media. Both factors are very crucial for the growth of our brand and the category, thereby making it an interesting proposition. I am sure that Bigg Boss will soon become one of the premium properties in the Marathi television space, much loved by advertisers and viewers alike.â€ť
Nikhil Sane, Business Head, Viacom18 Motion Pictures Marathi, Colors Marathi and Gujarati, said, â€śThe Marathi viewers have evolved to a great degree and there are very few reality formats on Marathi television that holds their interests. Bigg Boss as a concept has borne excellent results for our Hindi, Bangla and Kannada counterparts. The show is an emotional roller-coaster ride for the inmates as well the audiences. The format offers tremendous viewer engagement, and who better to present it than maverick actor-filmmaker Manjrekar. He has explored the raw elements of human nature in his films and is best suited to take our viewers through this journey on television.â€ť
Bigg Boss has an intriguing format â€“ to be a celebrity and to be under surveillance 24x7 on camera is no easy task. The voice of Bigg Boss is the link between the celebrities and the outside world.