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‘Killer’ secures presenting rights for Ekta Kapoor’s Box Cricket League Season 3

The association will integrate brand communication with high quality content, which connects and engages the audience

‘Killer’, the denim brand from fashion house Kewal Kiran Clothing Ltd., has acquired the presenting rights for Ekta Kapoor’s Box Cricket League 2018-Season 3.

The new exciting season of celebrity cricket matches is being played among 10 teams, including Mumbai Tigers, Ahmedabad Express, Jaipur Raj Joshiley, Kota Royals, Chandigarh Cubs, Delhi Dragons, Lucknow Nawabs, Chennai Swaggers, Kolkata Babu Moshayes and Goa Killer.

Bringing cricket and over 200 television celebrities all under one roof, Killer’s Box Cricket League is being aired on youth channel MTV from February 26 Monday to Thursday, 8pm-10pm, and digital platform Voot and ALT Balaji. It is being hosted by VJ and ex-Bigg Boss contestant Benafsha Soonawalla and MTV VJ Ayesha Adlakha.

“Killer is a brand for the Youth and Box Cricket League is a clutter-breaking content giving the audience a dramatic sport extravaganza, making it a perfect association for the brand to connect with the youth,” said Vikas Jain, Director, KewalKiran Clothing Ltd, parent company of Killer.

“Balaji Telefilms is proud to be associated with 'Killer' from Kewal Kiran Clothing Ltd for its premier flagship property ‘Box Cricket League'. The league is bringing together TV stars in a never-seen before, unique format of cricket with entertainment with a huge appeal among the youth. With this association we look to integrate brand communication with high quality content, which connects and engages the audience. We're excited to associate with Killer and take branded content to a new level, together,” said Ruchikaa Kapoor, Sr. Vice-President, Marketing and Branding, Balaji Telefilms ltd.

The season is being aired for two hours and is showing the reality of the actors like how they talk, speak or argue with each other. Box Cricket League is showing celebrities, both male and female play cricket, in a competitive space. The league is being aired on MTV and will continue in over 23 episodes.

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