Need a quick fix to satisfy your hunger-pangs?KFC India has recently launched the all-new Super Charger, a bigger burger priced at Rs99 only.Packed with a flavourful punch, the longburger is the perfect snacking option for chicken lovers to refuel themselves. The brand is now all set to roll out its latest TVC that captures the before and after effects of the Super Charger.
Lluis Ruiz Ribot, CMO, KFC India, said, âFollowing the âmore in lessâ ideology, we launched our new pocket-friendly âSuper Chargerâ to serve as a quick recharge for consumers.The light-hearted TVC brings alive the punch and flavour of the product and will resonate with our young audiences who are always on a lookout for quick recharge options.â
Conceptualised by Ogilvy & Mather, the spot opens with two girls sitting on a bench watching a cute dog playing. They are calling out to him but without any excitement or energy. The dog is also shown confused at the lack of enthusiasm in their voices. Suddenly a voice urges the girls to eat KFCâs Super Charger to recharge themselves. As soon as they take a bite into the crunchy chicken and delicious sauces, their energy levels are charged; the next shot shows the girls excitedly playing with the dog.
Ajay Gahlaut, Deputy Chief Creative Officer, Ogilvy India, Chief Creative Officer, Ogilvy North, said, âA bigger burger at a nominal price offering from KFC was news enough. The task hence, was to find a creative way to deliver the good news and âRecharge at 99â as an idea, just fit like a glove. For a refreshing change, we tapped the world of girls and their undying love and excitement for the four legged. The outcome â a relatable, cute-to-watch TVC that speaks for the product and its USP.â
President, Ogilvy Group Companies, North: KapilArora
Senior Vice-President: AmarinderButalia
Client Services Director: KankanaGhosh
Group Account Manager: Joanna Grover
Deputy Chief Creative Officer, Ogilvy India, Chief Creative Officer, Ogilvy North: Ajay Gahlaut
Senior Creative Director: ShailenderMahajan
Senior Creative Director: Krishna Mani
Associate Creative Director: SrikantaBehera
Associate Creative Director: Aastha Gandhi
Senior Vice-President: RasikaFernandes
Production house:Dukaan TV