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KFC offers Super Charger at Rs 99

Conceptualised by Ogilvy India, the light-hearted TVC brings alive the punch and flavour of the product and resonates with youth who are always on a lookout for quick recharge options

Click on the Image to watch the TVC

Need a quick fix to satisfy your hunger-pangs?KFC India has recently launched the all-new Super Charger, a bigger burger priced at Rs99 only.Packed with a flavourful punch, the longburger is the perfect snacking option for chicken lovers to refuel themselves. The brand is now all set to roll out its latest TVC that captures the before and after effects of the Super Charger.

Lluis Ruiz Ribot

Lluis Ruiz Ribot, CMO, KFC India, said, “Following the ‘more in less’ ideology, we launched our new pocket-friendly ‘Super Charger’ to serve as a quick recharge for consumers.The light-hearted TVC brings alive the punch and flavour of the product and will resonate with our young audiences who are always on a lookout for quick recharge options.”

Conceptualised by Ogilvy & Mather, the spot opens with two girls sitting on a bench watching a cute dog playing. They are calling out to him but without any excitement or energy. The dog is also shown confused at the lack of enthusiasm in their voices. Suddenly a voice urges the girls to eat KFC’s Super Charger to recharge themselves. As soon as they take a bite into the crunchy chicken and delicious sauces, their energy levels are charged; the next shot shows the girls excitedly playing with the dog.

Ajay Gahlaut

Ajay Gahlaut, Deputy Chief Creative Officer, Ogilvy India, Chief Creative Officer, Ogilvy North, said, “A bigger burger at a nominal price offering from KFC was news enough. The task hence, was to find a creative way to deliver the good news and ‘Recharge at 99’ as an idea, just fit like a glove. For a refreshing change, we tapped the world of girls and their undying love and excitement for the four legged. The outcome – a relatable, cute-to-watch TVC that speaks for the product and its USP.”

The TVC:

Credits:

Account Management:

President, Ogilvy Group Companies, North: KapilArora

Senior Vice-President: AmarinderButalia

Client Services Director: KankanaGhosh

Group Account Manager: Joanna Grover

 Creatives:

Deputy Chief Creative Officer, Ogilvy India, Chief Creative Officer, Ogilvy North: Ajay Gahlaut

Senior Creative Director: ShailenderMahajan

Senior Creative Director: Krishna Mani

Associate Creative Director: SrikantaBehera

Associate Creative Director: Aastha Gandhi

Planning:

Senior Vice-President: RasikaFernandes

Production house:Dukaan TV

Director:Shaaze Merchant

Info@BestMediaInfo.com

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