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Goafest 2018 announces Abby shortlists

The shortlists across Media, Publisher, Creative (Direct and Radio Craft) and Branded Content have been published on the Abby website for review

Goafest 2018 has announced the shortlists for Creative, Branded Content, Publishers and Media Abby. The shortlists have been uploaded on the Abby’s website http://www.abbyshortlist.com/.

Ajay Kakkar

Speaking about the shortlists for the iconic ABBY Awards 2018, Ajay Kakar, Chairman of the Awards Governing Council, said “This year the Abbys boasts of a Jury of Masters, each of who has been a game changer and innovator. The jury has deliberated and identified the short lists. And these are now being put up in the public domain, by category. May the best of best win.”

For Creative Abby, shortlists have been announced in Direct and Radio Craft.

There are a total of 60 shortlists across seven sub-categories in Direct.

Creative Abbys 2018 Shortlists - Direct

 

Direct Response - PRESS

9

Direct Response – AV (TV Film / Youtube Film / Infomercial)

14

Direct Response – Dimensional Mail (3D Pieces)

5

Direct Response – Flat Mail (without bulky enclosures)

2

Direct Response - Emailers

2

Direct Campaign using any two of the above

1

Work done for Social Awareness or Charity Causes

27

Total

60

 

In Radio Craft, there are a total of 16 shortlists across three sub-categories.

Creative Abbys 2018 Shortlists - Radio Craft

Writing

9

Music

3

Voice

4

Total

16

 

For Media Abbys, a total of 134 shortlists have been announced across Use of Media, Specialist categories, South Asia categories (excluding India): Special award.

 

Media Abby 2018 Shortlists

Category

No. of shortlists

Best use of TV

10

Best use of Cinema

3

Best use of Newspapers and Magazines

3

Best use of Outdoor

4

Best use of Ambient Media (includes but not restricted to Cinema theatres)

5

Best use of Events both Large & Small Events

8

 Best use of Activation

10

Best use of Radio (including Internet Radio)

6

Best use of Sponsorship

8

Best use of Branded Content - in-film / in-serial / in game integration

5

Best use of Branded Content - Any Brand Created Content like dedicated Film / TV shows, serials, apps, audio / video episodes

10

Best use of Digital Media - Best use of Digital Search (SEO and/or SEM)

7

Best use of Digital Media - Best use of Social Media

10

Best use of Digital Media - Best use of Digital Display Advertising

6

Best use of Digital Media – Best use of Integrated Campaign in Digital

7

Best use of Digital Media – Best use of Mobile Media

6

Best use of an Integrated Campaign

9

Specialist Categories - Youth Marketing

5

Specialist Categories - Cause Marketing

9

South Asia Categories: Special Award - Best use of an Integrated Campaign

3

Total

134

 

There are 75 shortlists across 6 categories of Publishers Abby where Dainik Jagran leads the tally.

 

Publishers Abby 2018 Shortlists

Category

No. of Shortlists

Best marketing of a printed newspaper / edition

29

Best marketing of a printed magazine

2

Best promotion of a CSR / Cause related Marketing initiative in traditional or online space

24

Best Client-Brand Activation or Display Advertising Innovation by a Publisher

9

Best Use of Native or Branded Content for Client Brand- Marketing by a Publisher

7

Best Launch Marketing of a new title of Newspaper/ Magazine/ Digital Publication

4

In Branded Content and Entertainment category, a total of 85 entries have been shortlisted across eight subcategories.

The 13th edition of Goafest will be held from April 5 to 7, 2018 in Goa. This year’s festival is being chaired by Ashish Bhasin, Chairman and CEO South Asia Dentsu Aegis Network and Vice President, AAAI. Ajay Kakar, CMO, Aditya Birla Group and VP, The Advertising Club, is the chairman of the AGC (Awards Governing Council).

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