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GEC Watch: Zee Anmol leads U+R and rural, Colors tops urban

Among the top shows in rural markets, the leading show Zee Anmol’s Kumkum Bhagya is at almost double the viewership numbers of the second most-watched show. Zee Anmol’s Jamai Raja also re-entered the list after a long time

In Week 11 of 2018 (March 10-16), Zee Anmol was back on top in both the combined U+R and urban markets, while Colors stayed at its leadership positions in the urban markets.

The second season of Sony Entertainment Television’s dance reality show Super Dancer Chapter 2 has remained in the top five shows’ list in the urban markets. Colors’ Shakti-Astitva Ke Ehsaas Ki entered the urban list. Among the top shows in rural markets, the leading show Zee Anmol’s Kumkum Bhagya is at almost double the viewership numbers of the second most-watched show, and Zee Anmol’s Jamai Raja has also re-entered the list after a long time.

Top channels in U+R markets

As per select BARC India data for Week 11 of 2018 (March 10-16) for HSM (U+R): NCCS All: 2+ Individuals, Zee Anmol went back to the top with 810.969 million (last week 709.090 million) Impressions, followed by Star Bharat that slipped to No. 2 with 740.541 million (last week 777.256 million) Impressions. Sony Pal came third in the combined U+R markets, with 647.929 million (last week 699.325 million) Impressions. Star Utsav came back to No. 4 position garnering 598.597 million (last week 561.584 million) Impressions. Zee TV slipped back to reach No. 5, clocking 576.059 million (last week 640.620 million) Impressions. Colors gained significantly, though maintained its position at No. 6 with 547.056 million (last week 526.717 million) Impressions. Rishtey climbed a spot at No. 7 with a gross viewership of 450.671 million (last week 459.038 million) Impressions. Sony Entertainment Television dropped numbers and slipped to No.8, marginally away from Rishtey by clocking 450.604 million (last week 431.930 million) Impressions. Star Plus at No. 9 had 437.113 million (last week 431.711 million) Impressions. Sony SAB remained at No. 10 with 387.085 million (last week 404.584 million) Impressions.

Top shows in U+R markets

As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, Zee Anmol’s Kumkum Bhagya stood at the top by clocking 13.567 million (last week 10.876 million) Impressions. Zee TV’s spin-off show Kundali Bhagya grabbed the second spot with 11.989 million (last week 10.409 million). Zee TV’s Kumkum Bhagya grabbed 10.575 million (last week 9.877 million) Impressions at No. 3. Sony Entertainment Television’s reality shows Super Dancer Chapter 2 grabbed the fourth spot by clocking 9.201 million Impressions. Star Bharat’s Nimki Mukhiya slipped to No. 5 with 8.648 million (last week 9.531 million) Impressions.

Top channels in urban markets

Colors continued to lead the flock of Hindi general entertainment channels (GECs) in the urban markets, garnering 402.271 million (last week 387.455 million) Impressions. Despite losing marginal numbers, Star Bharat climbed up to reach the second spot and clocked 360.976 million (last week 367.215 million) Impressions. Zee TV, in turn, slipped to No.3 in the list of most-watched channels on Hindi GEC in urban markets, clocking 359.360 million (last week 384.339 million) Impressions. At No. 4, Sony Entertainment Television stood with 334.381 million (last week 339.836 million) Impressions, followed by Star Plus that added numbers to climb to the fifth position in the urban markets with 310.570 million (last week 303.196 million) Impressions. Sony SAB that garnered 301.079 million (last week 304.973 million) Impressions stood at No. 6. Sony Pal was at No. 7 with 215.880 million (last week 226.790 million) Impressions. Zee Anmol came next at No. 8 with 184.243 million (last week 161.006 million) Impressions. Star Utsav was at No. 9 garnering 177.411 million (last week 169.781 million) Impressions. Rishtey returned in the top channels’ list at No. 10 by clocking 136.797 million Impressions.

Top programmes in urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Zee TV’s Kundali Bhagya came out as the most-watched show in the 11th week of 2018 by garnering 7.578 million (last week 6.414 million) Impressions. Zee TV’s Kumkum Bhagya stood at No. 2 with 6.483 million (last week 6.081 million Impressions). Sony SAB’s flagship show Taarak Mehta Ka Ooltah Chashma was at No. 3 on the list clocking 6.186 million (last week 6.251 million) Impressions, followed by Sony TV’s Super Dancer Chapter 2 garnered 5.919 million (last week 6.263 million) Impressions. Colors’ Shakti-Astitva Ke Ehsaas Ki at No. 5 generated 5783 million Impressions.

Top channels in rural markets

Zee Anmol held on to the top spot with 626.726 million (last week 548.084 million) Impressions. Sony Pal was at No. 2 in rural markets garnering 432.048 million (last week 472.534 million) Impressions. Star Utsav climbed to the third position garnering 421.185 million (last week 391.802 million) Impressions. Star Bharat slipped to No. 4 in the rural markets recording 379.565 million (last week 410.041 million) Impressions. Rishtey too retained its No. 5 position with 313.873 million (last week 324.771 million) Impressions. Dangal climbed to No. 6 by clocking 236.263 million (last week 234.001 million) Impressions. Big Magic followed with 224.384 million (last week 200.102 million) Impressions. Zee TV stood at No. 8 with 216.699 million (last week 256.280 million) Impressions. Colors stood at No. 9 garnering 144.785 million (last week 139.261 million) Impressions. Star Plus re-entered the list at No. 10 with 126.542 million Impressions.

Top programmes in rural markets

Zee Anmol’s Kumkum Bhagya became the most-watched show in the rural market grabbing 10.990 million (last week 8.890 million) Impressions. Zee Anmol’s Jamai Raja was the second most-watched show with 5.985 million Impressions. The next two spots were grabbed by Sony Pal’s Balveer and CID with 5.866 million (last week 5.526 million) and 5.783 million (last week 6.432 million), respectively. Zee Anmol’s Ganga grabbed the fifth spot with 5.780 million (last week 5.474 million) Impressions.

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