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GEC Watch: Star Bharat back on top in U+R; Colors and Zee Anmol lead urban and rural

Colors and Sony Entertainment Television gain significantly in both urban and rural markets. Star Plus exits the top ten channels’ list in the rural markets

In the Week 10 of 2018 (March 3-9), Star Bharat regained its top spot in the combined U+R markets, on the back of its gain in the urban and rural markets. However, Colors and Zee Anmol stayed at their leadership positions in the urban and rural markets, respectively. Colors and Sony Entertainment Television gained significantly in both urban and rural markets. Star Plus exited the top ten channels’ list in the rural markets.

The second season of Sony Entertainment Television’s dance reality show Super Dancer Chapter 2 has remained in the top five shows’ list in the urban, but moved out of the combined markets’ list. A special episode of Colors’ reality show Rising Star which was a tribute to the late actress Sridevi entered the top shows’ list in urban.

Top channels in U+R markets

As per select BARC India data for Week 10 of 2018 (March 3-9) for HSM (U+R): NCCS All: 2+ Individuals, Star Bharat sprang back to the top with 777.256 million (last week 750.429 million) Impressions. Zee Anmol climbed to No. 2 with 709.090 million (last week 682.244 million) Impressions. Sony Pal came in at third position in the combined U+R markets, with 699.325 million (last week 753.407 million) Impressions. Zee TV, climbed by one spot to reach No. 4 clocking 640.620 million (last week 522.300 million) Impressions. Star Utsav slipped to No. 5 position garnering 561.584 million (last week 530.012 million) Impressions. Colors gained significantly, though maintained its position at No. 6 with 526.717 million (last week 488.058 million) Impressions. Sony Entertainment Television too gained hugely to climb up by two spots at No.7 by clocking 469.141 million (last week 431.930 million) Impressions. Rishtey remained at No. 8 with a gross viewership of 459.038 million (last week 436.296 million) Impressions. Star Plus slipped to No. 9 with 431.711 million (last week 455.366 million) Impressions. Sony SAB remained at No. 10 with 404.584 million (last week 404.767 million) Impressions.

Top shows in U+R markets

As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, Zee Anmol’s Kumkum Bhagya stood at the top by clocking 10.876 million (last week 11.610 million) Impressions. Zee TV’s spin-off show Kundali Bhagya grabbed the second spot with 10.409 million (last week 12.537 million). Zee TV’s Kumkum Bhagya grabbed 9.877 million (last week 9.630 million) Impressions, at No. 3. Star Bharat’s Nimki Mukhiya re entered the list and stood at No. 4 with 9.531 million Impressions. Sony Pal’s CID grabbed the third spot with 9.450 million (last week 10.014 million) Impressions.

Top channels in urban markets

Colors continued to lead the flock of Hindi general entertainment channels (GECs) in the urban markets, garnering 387.455 million (last week 350.778 million) Impressions. Zee TV climbed to the second spot in the list of most-watched channels on Hindi GEC in urban markets, clocking 384.339 million (last week 309.461 million) Impressions. Star Bharat stood at the No. 3 spot and has clocked 367.215 million (last week 347.669 million) Impressions. At No. 4, Sony Entertainment Television stood with 339.836 million (last week 302.888 million) Impressions, followed by Sony SAB that garnered 304.973 million (last week 301.231 million) Impressions. Star Plus dropped numbers to slip to the sixth position in the urban markets with 303.196 million (last week 316.171 million) Impressions. Sony Pal was at No. 7 with 226.790 million (last week 235.659 million) Impressions. Star Utsav was at No. 8 garnering 169.781 million (last week 145.793 million) Impressions. Zee Anmol came in next at No. 9 with 161.006 million (last week 149.312 million) Impressions. &TV returned in the top channels’ list at No. 10 by clocking 135.947 million Impressions.

Top programmes in urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Zee TV’s Kundali Bhagya came out as the most watched show in the tenth week of 2018 by garnering 6.414 million (last week 7.544 million) Impressions. Sony Sab’s flagship show Taarak Mehta Ka Ooltah Chashma was at No. 2 on the list clocking 6.251 million (last week 6.461 million) Impressions, followed by Rising Star - A Tribute to Sridevi that garnered 6.147 million Impressions. Sony TV’s Super Dancer Chapter 2 (last week 6.263 million Impressions) and Zee TV’s Kumkum Bhagya (last week 5.750 million Impressions) became the fourth and fifth most-watched show in urban markets with the same Impressions - 6.081 million Impressions.

Top channels in rural markets

Zee Anmol held on to the top spot with 548.084 million (last week 532.931 million) Impressions. Sony Pal was at No. 2 in rural markets garnering 472.534 million (last week 517.747 million) Impressions. Star Bharat stayed at No. 3 in the rural markets recording 410.041 million (last week 402.760 million) Impressions. Star Utsav stood at fourth position garnering 391.802 million (last week 384.218 million) Impressions. Rishtey too retained its No. 5 position with 324.771 million (last week 307.442 million) Impressions. Zee TV stood at No. 7 with 256.280 million (last week 212.838 million) Impressions. Dangal slipped to No. 7 by clocking 234.001 million (last week 231.124 million) Impressions. Big Magic followed with 200.102 million (last week 181.473 million) Impressions. Colors climbed one spot up to reach No. 9 garnering 139.261 million (last week 137.280 million) Impressions. Sony Entertainment Television reentered the list at No. 10 with 129.305 million Impressions.

Top programmes in rural markets

Zee Anmol’s Kumkum Bhagya became the most watched show in the rural market grabbing 8.890 million (last week 9.563 million) Impressions. Next three spots were grabbed by Sony Pal’s CID, Taarak Mehta Ka Ooltah Chashmah and Balveer with 6.432 million (last week 6.914 million), 6.024 million (last week 6.744 million) Impressions and 5.526 million (last week 7.117 million), respectively. Zee Anmol’s Ganga grabbed the fifth spot with 5.474 million (last week 6.012 million) Impressions.

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