FoxyMoron has roped in Karthik Hariharan to spearhead its South division in Bengaluru. He has spent over 12 years in the marketing industry, with focus on content and strategy.
Prior to FoxyMoron, he was leading a portfolio of key accounts at Leo Burnett Orchard for over two years, where his focus was on building new business initiatives, providing strategic direction for clients as well as driving business growth.
Commenting on the appointment, Suveer Bajaj, Co-founder, FoxyMoron, said, â€śWe are excited to welcome Karthik to head our business in the South. Having worked in leadership roles across various integrated business lines, Karthikâ€™s skill and experience will be a perfect fit to the FoxyMoron repertoire. Karthikâ€™s solid understanding on how brands are built will now translate beautifully on digital, specially complementing the nature of our business.
On this new role, Hariharan, Business Head, South, FoxyMoron, said, â€śWith our industry in a constant state of flux and our business perspective always evolving, it's all about helping brands to converse and build a personal connect with their audience. FoxyMoron has been doing some great work in driving such relationships over the past decade.Â After meeting the team, it became obvious that they are on to some exciting times and I am truly happy to be a part of this upward trajectory.â€ť