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DS Group’s Catch Salt and Spices awards digital mandate to Social Kinnect

The agency will manage the digital assets of the brand by launching exclusive digital content to connect and communicate with customers

Social Kinnect wins the digital mandate for DS Group’s Catch Salt and Spices.

Designing creative strategies, innovative solutions, managing the brand’s digital presence and aligning the same with its mainline strategy will help strengthen #KinnectDilli’s footprints.

Credited with several innovations and committed towards premium quality products, the Dharampal Satyapal Limited (DS Group) has evolved over the years. Keeping pace with the changing lifestyles of consumers today, Catch Salt and Spices offers an array of products that lend exquisite flavours and tantalising aromas to cuisines across the country.

OP Khanduja

OP Khanduja, Business Head, Catch Salt and Spices, said, “In the F&B space, the digital first audience has been growing rapidly and it is imperative that we engage with them. With Social Kinnect, we look at mapping digital opportunities that will lead to a long-lasting relationship with our consumers. We would be launching exclusive digital content to connect and communicate with our customers.”

Rohan Mehta

Rohan Mehta, CEO, Social Kinnect, said, “Catch Salt and Spices is an exciting brand, and we certainly look forward to delivering innovative ideas with progressive communication. DS Group is a digitally evolved company, and hence their understanding of digital media aligns with that of ours. Whilst our endeavour is to bring in continuous value in terms of experience and expertise, the account win marks yet another breakthrough keeping in mind our expansion plans in the Delhi-NCR market.”

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