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Broadcasters present women-oriented content this Women’s Day

Right from television channels that have content around women, to radio that celebrates women who are important to society, everybody has lined up something special for this International Women’s Day

Like every year, this International Women’s Day too, the broadcasters have lined up special programmes to celebrate women in their respective genres. Right from television channels that are bringing content around women, to Big FM which has launched a series to celebrate women who are important to the society in their little and big ways.

Be it Meryl Streep and Angelina Jolie, or Madonna, be it Indira Gandhi or Saraswathi Rajamani – the channels have left no stone unturned to bring the best performances and stories of these women to the fore.

Here’s what who’s bringing up what, this Women’s Day:


Epic has announced a day-long programming, a treasure trove of compelling and informative series about India’s most iconic women, who have been integral in shaping the country’s destiny. This tribute of special programming will air on March 8, from 11am to 7pm.

The three flagship series of the day are – the informative Epic Ke Dus (Women), documentary Pehli, and spy thriller Adrishya.

Epic Ke Dus (Women), which will air from 11am-12pm, showcases 10 most powerful women in Indian history and how their legacies have shaped the fabric of the country.

Pehli showcases the lives and achievements of 26 Indian women who have been pioneers in areas that were traditionally dominated by men. The series will showcase the biographies of Kiran Bedi, India’s first female IPS officer; Indira Gandhi, India’s first female PM; and Mother Teresa, a Noble Prize laureate and canonised Saint, to name a few among other achievers who broke through the glass ceiling of what they believed only women could do and whose journey continues to inspire.

Adrishya, a series that delves deep into the world of espionage, will showcase special episodes on gutsy women – Saraswathi Rajamani, a veteran of the Indian National Army and Noor Inayat Khan, a spy for the British Empire in Paris during World War-II among many others.

Zee Telugu

The channel has joined hands with Hyderabad-based NGO Abhaya, which focuses on empowering women, for a breast cancer awareness programme this International Women’s Day (IWD). As part of the programme, the NGO organised a walkathon in the city on Saturday morning, encouraging women across Hyderabad to be aware of breast cancer and its symptoms.

Actress Naveen Yata from Zee Telugu’s ‘That is Mahalakshmi’ led the group during the walk, inspiring women in the city to take that one small step towards breast cancer awareness.

Zee Telugu has always encouraged women across Andhra Pradesh and Telangana to take that one small step. With yoga workshops and self-defence classes organised in rural towns, the channel believes that it is important to inspire women to #PressForProgress. 

MTV Beats

MTV Beats will get up, close and personal with B-Town celebs as MTV Beats brings to you some lesser known trivia such as jaw-dropping secrets and funny coincidences from their lives. Not just this, get a chance to make the woman in your life feel special by dedicating songs on MTV Beats Request Box and Beats on Demand. All this and much more, as MTV Beats calls out ‘O Womaniya’ this Women’s Day, starting 8am.

Comedy Central

The channel aims to celebrate the journey of becoming a woman with 12 hours continuous telecast of the teen comedy series, Awkward. An unpopular 15-year-old gains immediate, yet unwanted, popularity at her high school when the student body mistakes an accident she has for a suicide attempt, only on Comedy Central.


The channel has launched a Vh1 Diva Squad to start at 12 pm on March 8. It will be all about women-ruled playlist, from Adele’s Rolling in the Deep, to Madonna’s Like a Virgin.

Colors Infinity

The channel will showcase the Season 3 premier of Girlfriends’ Guide To Divorce. This season is all set to start with back-to-back seven episodes on March 8. We see Abby’s relationship roller-coaster with Coach Mike; from her trying to keep it under wraps through a cover-up party to the revelation about this relationship and finally she questioning her future with Mike. From scandals, parties, relationship drama, this season has it all in store for you.

Big FM

Big FM will celebrate March as the festive month of the women with #AbMeriBaari. The radio network will leverage its strength in story-telling with original content to promote woman empowerment for the entire month of March.

Music director-singer Shekhar Ravjiani will be the face of the initiative by narrating 12 unique stories. The activity will be extended on digital platforms with three best stories to be released in a video format. The first video will be released on the occasion of Women’s Day on March 8, across digital and social media platforms of the network.

The campaign thought, seeded by Big FM’s recently launched content incubator ‘Thwink BIG’, clearly encapsulates the key messaging with layers of engagement through interesting stories on air and on digital. This multi-platform approach will scale up the reach of the activity among a wider set of audience providing effective visibility to the partners.

#AbMeriBaari will acknowledge and celebrate womanhood by appealing consumers to thank the most important and inspiring women in their lives. Extending his support further, he has also pledged to donate all the earning received through the campaign to Salaam Baalak Trust based in Delhi; an NGO that works towards child development.

&Privé HD

&Privé HD is celebrating women by bringing a special property – La Femme Extraordinaire. Presenting empowering movies with strong female characters at the centre of its storyline, the day-long special begins at 11 am on March 8, 2018.

La Femme Extraordinaire line-up includes five critically-acclaimed movies – Arrival, The Lovely Bones, Million Dollar Baby, Carol and Jackie. Each movie not only portrays the multiple facets of a woman’s personality, but also brings unconventional and sensitive subjects that leave a mark. The day-long property will present distinct journeys of various women – a budding boxer in Million Dollar Baby, an iconic American First Lady in Jackie, an expert linguist brought to investigate a spacecraft in Arrival, a young girl who is murdered and watches over her family from the in-between in The Lovely Bones and an older woman going through a divorce falling in love with a young female photographer in Carol.

Star World

The channel attempts at an all-women programming line-up to commemorate the leading ladies of television and films all month long.

Did you know that Julia Louis-Dreyfus broke her own record at the Emmys to become the actor with the highest Emmy wins and the only actor to ever have won six consecutive times for the same role, for her show Veep? Viola Davis is the only black actor to have ever won the Tony, Emmy and Oscar. Meryl Streep has yet again broken her own record to become the most nominated actor in the history of the Academy Awards.

The channel will showcase three women-led movies back-to-back on Women’s Day. Oscar winners Meryl Streep and Anne Hathaway come together to leave their mark in the fashion industry in The Devil Wears Prada that will start the Women’s Day line-up on March 8 at 12pm.

Watch leading ladies Cameron Diaz, Drew Barrymore and Lucy Liu kick some butt in the era’s first big women-dominating blockbuster action movie Charlie’s Angels at 2pm, followed by The Tourist at 4pm.

Commencing the month-long, weekend line-up was the multiple award-winning, political satire comedy series Veep on March 2 and 3 from 12 pm onwards. The channel will also telecast the story of the first woman to break the gender barrier in Major League Baseball – Pitch will air on March 10 and 11 from 12 pm onwards.

2 Broke Girls will air on March 17 and 18 from 12 pm onwards, while Feud: Bette and Joan will be telecast on March 24 and 25 from 12 pm.

Other series on Star World this March include the Priyanka Chopra starrer ‘Quantico’, Stana Katic’s ‘Castle’, Claire Danes-led ‘Homeland’, Mandy Moore starrer ‘This Is Us’ and Viola Davis’ ‘How To Get Away with Murder’.


The Tamil news channel is honoring all their women staff by celebrating the Women’s day in a grand manner at their own campus. Recently, Puthiyathalaimurai had honored six eminent Women Achievers in an event known as ‘Sakthi Awards’ awarding a set of legendary achievers in the field of leadership, literacy, kindness, ability, courage and life time achievement .

Sakthi Awards 2018 is being aired on the occasion of  women’s day, March 8 at 9 am on the channel.

The women’s day celebration is an initiative by Puthiya Thalaimurai channel, magazine, Puthiya Thalaimurai – Penn, the magazine for women, Puthuyugam Channel and Fourth Dimension.

The idea behind this event is to bring out the talent amongst themselves, work as a team, to enhance the communication with inter and intra departments effectively with many fun elements as a part of the program.

The event will come to an end with a group dance conducted by a female DJ.

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