BCCI and Star India launch anthem for IPL 2018

With the Indian Premier League (IPL) 2018 all set to begin this April, BCCI and Star India have collaborated to co-create the campaign this year. It puts the spotlight on ‘Best vs Best’, that is the best in global cricketing prowess competing against each other. An enthralling anthem that brings alive the unifying spirit of IPL heralds the start of a thrilling face-off of best vs best.

Conceptualised by Ogilvy and Mather, the anthem titled Best vs Best focuses on IPL as the embodiment of the best of cricketing action with the best of global talent showcasing their prowess as match winners. The premier cricketing tournament stirs up a mix of emotions for Indian fans – pride, excitement and euphoria.

The anthem is being released simultaneously in five languages – Hindi, Tamil, Bengali, Kannada and Telugu – across all platforms: TV, radio and digital. Building great synergies, Star India, BCCI and O&M have collaborated with a talented team comprising South African film maker Dan Mace, music director, Raajeev V Bhalla and vocalist Siddhart Basrur, who sung the anthem in five different languages.

Sanjay Gupta

Sanjay Gupta, Managing Director, Star India, said, “The very essence of Vivo IPL is a thrilling, action-packed celebration of cricket where the best of talent take on each other in one of the most gruelling cricket tournaments in the world. It is a fantastic celebration of both the game and its millions of fans across the world. The Best vs Best campaign endeavours to showcase the pinnacle of cricket that this tournament is associated with.”

Rahul Johri

Rahul Johri, Chief Executive Officer, Board of Control for Cricket in India, said, “For us at the BCCI, the focus has always been on increasing the fan base for the sport by engaging not only the hard-core cricket fans but also those who do not follow the sport on a regular basis, namely women and children. Given that we are now ready to embark on the next chapter for the Indian Premier League with the start of the 11th edition, the BCCI, in collaboration with Star India, has worked on co-creating a large multi-media campaign focusing on the ‘Best vs Best’. We hope this campaign spurs the non-cricket viewing public to engage more deeply with the IPL like never before."

Piyush Pandey

Piyush Pandey, Executive Chairman and Creative Director, South Asia, Ogilvy & Mather, said, “IPL is the legendary cricket tournament in the world where every team is equally balanced and has an equal chance to win. It's truly the best v/s the best. The campaign not only reflects the energy but also captures the fact that this is the best platform for young cricketers. We had fun putting it together!”

The 11th edition of IPL starts on April 7 with defending champions Mumbai Indians taking on Chennai Super Kings.

The anthem:

Lyrics:

इस खेल का यारों क्या कहना 

ये खेल है शरे जवानो का

अल्बेलों का मस्तानो का

इस खेल का यारों क्या कहना

दुनिया के नामी शेर यहाँ

दिखें ऐसे जलवे और कहाँ

हर जंग यहाँ पे 

होए 

हर जंग यहाँ पे मुश्किल है

धक धक धड़के लाखों दिल है

यहाँ कोई ना जाने क्या होगा 

कोई रुस्तम कहीं छुपा होगा 

जो बड़े बड़ों को

होये

जो बड़े बड़ों को ललकारेगा 

और आके बाज़ी मारेगा

यहाँ रंग उमंग जो चढ़ती है 

हर मैच के संग वो बढ़ती है 

हर फैन दीवाना 

होये

हर फैन दीवाना होता है 

हर दिल में जोश उमड़ता है

इस ट्रोफ़ी का ना कोई सानी है

दुनिया इसकी दीवानी है  

हर कप से बड़े हैं    

होए 

हर कप से बड़े हैं इसके क़िस्से 

कभी आए हमारे भी हिस्से

ये खेल है शरे जवानो का

अल्बेलों का मस्तानो का 

इस खेल का यारों क्या कहना

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