Omnicom Group has elevated the CEO of DDB North America Wendy Clark to President and CEO of DDB Worldwide. Clark joined the agency in 2016, from Coca-Cola North America, where she was President, Sparkling Brands and Strategic Marketing.
Previously, she served as Senior Vice President, Global Sparkling Brand Center, where she was responsible for the global leadership of all Coca-Cola's Sparkling brands. Before joining Coca-Cola in 2008, she was Senior Vice President, Advertising for AT&T.
Clark succeeds Chuck Brymer who will assume the title of Chairman. In his new role of Chairman, Brymer will continue to serve the company while taking on added responsibilities within Omnicom.
Both roles are effective immediately.
â€śAfter 12 terrific years as the head of DDB, I am excited to hand the baton to Wendy,â€ť said Chuck Brymer, Chairman, DDB Worldwide. â€śShe is passionate about our business and clients, and has proven to be an inspiring leader for our company. I look forward to helping Wendy continue to foster an environment where our people can do their best work.â€ť
Under Clarkâ€™s leadership as CEO of DDB North America, the agency has grown by enhancing existing relationships such as State Farm, Mars, and Johnson & Johnson, as well as a strong new business track record. Most notably, Clark was instrumental in winning the consolidated US creative account for McDonaldâ€™s in 2016 that led to the formation of a dedicated agency unit, We Are Unlimited.
In addition to leading her approximately 2,000-plus team across 17 offices, Clark launched â€śDDB Flexâ€ť â€“ an operating model that creates bespoke, cross-agency, integrated teams based on clients' businesses.Â
On the talent front, Clark has pushed gender and diversity boundaries with the introduction of initiatives such as â€śTalent Has No Genderâ€ť and unconscious bias training. In 2017, Ad Age named Clark â€śExecutive of the Yearâ€ť based on her professional success over a 12-month period.
Commenting on her new position, Clark said, â€śIâ€™ve loved every minute of the last two years with our DDB North America team and clients creating the resurgence of this majestic, important agency. To now have the opportunity to follow Chuckâ€™s legacy of leadership and work with our global teams and clients is both humbling and exciting.â€ť
John Wren, President and CEO of Omnicom, added: â€śDuring his tenure as CEO of DDB, Chuck has successfully grown DDB as not only one of the most creative agencies in the advertising industry but also a leading network for CRM, retail activation, branding, and digital services around the globe.â€ť
He continued, â€śAt Omnicom, we recognize the importance of succession planning, and Chuck and I knew that Wendy would be the right person to take the helm of DDB. Her experience leading DDB North America coupled with her expertise as a leading marketer makes this a seamless leadership transition that will build upon DDBâ€™s capabilities and reputation as a leader in the business.â€ť