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Gunn Report 2017: McCann Worldgroup India ranked No.1 agency in India

McCann India is the only agency that is ranked in the world’s top 50 agencies. In the Asia-Pacific region, seven Indian agencies, including Taproot Dentsu, BBDO, Ogilvy & Mather, Leo Burnett, L&K Saatchi & Saatchi and Wieden+Kennedy have qualified in the top 50 agencies list

The Gunn Report for 2017 has been released and McCann India is the only agency from India that has made it to the top 50 agencies in the world. McCann India is ranked 32 in the global ranking of the Gunn Report. The report also ranked McCann India at No. 9 among the top 10 agencies in Asia Pacific.

India has seven agencies that are ranked under top 50 agencies in the Asia-Pacific region. McCann is followed by Taproot Dentsu, BBDO, Ogilvy & Mather, Leo Burnett, L&K Saatchi & Saatchi and Wieden+Kennedy.

India ranked at No. 12 globally with 946.4 points in the 2017 report.

Last year, India was ranked No. 13 in the list of most awarded countries. Among Indian agencies, BBDO India topped the list in 2016, followed by McCann Worldgroup at No. 2 and Publicis India at No. 3. Ogilvy & Mather and Taproot Dentsu shared the No. 4 rank.

Top creative agencies in APAC in 2017 from India

Rank

Agency

Network

Points

9

McCann

McCann Worldgroup

238.2

20

Taproot Dentsu

Dentsu Aegis Network

139.5

27

BBDO

BBDO Worldwide

117.6

28

Ogilvy & Mather

Ogilvy & Mather

117.4

34

Leo Burnett

Leo Burnett

82.4

41

Law & Kenneth Saatchi & Saatchi

Saatchi & Saatchi

59.2

43

Wieden+Kennedy

Wieden+Kennedy

57.4

Prasoon Joshi

Prasoon Joshi, Chairman Asia Pacific, CEO and Chief Creative officer, McCann India, said, "2018 was a significant year for McCann Worldgroup India and it’s great to see this reflecting in the Gunn Report. I want to thank all from McCann Worldgroup who contributed to this recognition and also want to thank all our client partners for this.”

The Gunn Report is the global index of creative excellence in advertising. Combining the winners' lists from all of the world’s most important award contests, it establishes the annual worldwide league tables for the international advertising industry.

This annual publication details the most successful advertising campaigns of the year. Since the first report published in 1999, it has grown to be one of the most authoritative analyses of advertising campaigns worldwide, with findings republished in both industry journals and mainstream newspapers.

Given below is the list of campaigns from India that have made in top 50 in the APAC region Gunn Report 2017.

Top campaigns in APAC region in 2017 from India

Rank

Campaign

Brand

Agency

Category

Points

12

The Immunity Charm

Ministry of Public Health, Afghanistan

McCann Mumbai

Non-profit, public sector and education

166.8

15

School For Justice

Free A Girl Movement

JWT Amsterdam

Non-profit, public sector and education

141.2

24

Adidas Odds

Adidas

Taproot Dentsu

Clothing & Accessories

113.7

29

Dads #ShareTheLoad

Ariel Matic

BBDO Mumbai

Household & Domestic

87.5

 

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