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Now fly with KFC’s smoky wings

KFC and Blink Digital have mingled food and technology. To celebrate the introduction of the new scrumptious Smoky Grilled Wings, it has launched a limited edition of KFO box, a super cool packaging that converts into a drone

KFC, in association with Blink Digital, has launched KFC Smoky Grilled Wings to literally give wings to its packaging. The result: ‘Kentucky Flying Object’ (KFO) – a limited edition box that converts into a drone.

The KFO is the most fly meal ever! The red and white snazzy packaging for the KFC Smoky Wings has detachable parts that are easy to assemble. With an online user manual, assembly and installation are quick, easy and hassle-free. Once you've put everything together all you need to do is turn the power on, connect it to your smartphone via Bluetooth and voila! Your KFO is ready to fly!

The campaign has already gathered lot of eyeballs across the world with likes of The Sun, The Daily Mail, Engadget and Mashable covering it.

"The democratisation of technology has made tech products evolve from indulgences to must-haves. What was once extraordinary is now the norm. With the launch of KFC Smoky Grilled Wings, we wanted to give wings (literally) to its packaging; the result: KFO – a limited edition box that converts into a drone," said Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital.

Lluis Ruiz Ribot

Commenting on the launch, Lluis Ruiz Ribot, CMO, KFC India, said, “Food and technology, are two things that keep us and our consumers excited. To celebrate the introduction of our new scrumptious Smoky Grilled Wings, we are launching a limited edition KFO box. It is super cool packaging that converts into a drone.”

It is learnt that KFC might be selling the product on their official website, online.kfc.co.in this week.

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