The Indian Broadcasting Foundation (IBF) organised the second session on Ad Revenue â€“ Credit and Collections in Chennai for its members in the southern states of Tamil Nadu, Karnataka, Andhra Pradesh and Kerala.
Punit Goenka, President, IBF and MD, Zee Entertainment Enterprises, said, â€śIBF is building an enabling environment for its members by sharing knowledge gained from operational experiences to improve performance and scale up successes. These recommendations are grounded on the insights gained from the past 15 years of collaboration between the IBF, broadcasters, advertising agencies and advertisers.â€ťÂ
He added, â€śI am elated to note that the second workshop was also a resounding success and hope members have found this IBFâ€™s initiative enriching in terms of better understanding of processes and sharing of best practices and lessons learnt.â€ťÂ He conveyed his special thanks to member broadcasters for joining hands with IBF in driving this initiative forward.â€ť
Rohit Gupta, Chairman, IBF Credit and Collections Committee and President, Network Sales and International Business, Sony Pictures Networks India, said, â€śI am extremely happy to note that IBF is making efforts to reach out to its member broadcasters located all over the country to share its continuous learning related to Credit and Collections emanating from various meetings being held at national and regional levels. I am sure that these sessions would help members in streamlining their ad revenue collections.â€ť
M Venkitaraman, Senior Director (Finance and Technical), Kairali TV, said, â€śCredit extension and collections are vital to the sustenance of every business as it ensures timeliness in cash flows. Such workshops would indeed help IBF members put more robust processes in place to improve business efficacy.â€ťÂ
Alex George, Network Sales Head, Sun TV, said, â€śI am confident this initiative is a step in the right direction to educate sales teams, particularly at mid and junior levels, for whom the impetus has always been on generating more volumes, to also focus on credit worthiness and payments.â€ť
Ashok Soni, SVP, Star India, said, â€śThis IBF workshop not only helps bridging the gaps in terms of understanding and compliance of various processes and procedures, but also aids in recovering the legitimate amounts due to broadcasters in a timely manner.â€ť
Other members who participated in the workshop included MMTV, Eenadu TV, Maa TV, Suvarna News , Asianet News, Raj TV, Jaya TV, Polimer TV, New Generation, Turner International, Vijay TV, Amrita TV, Mathrubhumi TV and Asianet Communications.
The participants believe that the workshop will help to bring better inclusivity while interacting and participating with newer territories and regional networks. Representatives of the member channels said, â€śThese learnings will go a long way in reducing the risks associated with credit extension and developing significantly effective revenue models.â€ť
Girish Srivastava, Secretary General, IBF, said, â€śWe are delighted to see the participation from our member broadcasters based from all the southern states. We endeavour to hold similar workshop in other regions also for the benefit of our members.â€ť