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Gozoop wins integrated marketing mandate for Paisalo

The agency will catalyse the brand’s digital transformation, focusing on the brand’s app Paisalo, which offers quick and easy income generation loans for MSMEs and individuals

Integrated marketing agency Gozoop has won the integrated marketing mandate for Paisalo Digital Limited, formerly known as S. E. Investments Limited, following a multi-agency pitch.

As a part of the mandate, the agency will catalyse the brand’s digital transformation, focusing on the brand’s newly launched app Paisalo, which offers quick and easy income generation loans for MSMEs and individuals.

Gozoop brings to the table a wide range of expertise across marketing channels, both traditional and new, as well as in-depth experience working with BFSI. As part of the mandate, the agency will be focusing on the end-to-end communication for the brand, which includes creative communication, brand campaigns, content strategy, social media, web and technical services. Gozoop will be leveraging a unique digital first, multi-channel approach in order to drive awareness and maximise ROI for the app.

Ahmed Aftab Naqvi

Ahmed Aftab Naqvi, CEO and Co-Founder, Gozoop, said, “Our best work emerges when we are trusted advisors to brands and businesses. In Paisalo, we have a partner that not only values our rich legacy in digital but also our expertise in transcending its boundaries to deliver a unified consulting and marketing solution. We look forward to working closely with the Paisalo team on this exciting digital business transformation journey, to co-create value for customers and stakeholders alike.”

Commenting on the association, Sunil Agarwal, Managing Director, Paisalo Digital Limited, said, “What we loved most about Gozoop was their understanding of audience behaviour and unique platform-agnostic approach. Their ability to seamlessly unite creativity and technology, to address tangible business realities is what makes this an exciting partnership. With Paisalo, we have worked hard to create a product for the consumers of the new millennium and Gozoop has been perfectly aligned with our vision from the get go. It’s a pleasure to work with them and we look forward to our long term association.”

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