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Find your ‘funtwin’ and go on a ride with Aprilia’s SR 125

The new ad conceptualised by Soho Square Mumbai says the best way to have fun is with a companion. The bike with its features enables one to do just that – have fun with a like-minded person or a funtwin

Click on the Image to watch the TVC.

Soho Square Mumbai has created a new campaign for Aprilia to launch its latest bike, SR 125, with the idea of ‘fun’ as the brand believes it is integral to its products’ personality.

The SR 125 bike is especially designed for Indian riding habits where bikers often ride with a pillion passenger.  A host of features like longer seats, raised grab handles, 125cc engine and 14-inch wheels make it an enjoyable ride for two.

The ad campaign, led by the TV commercial, takes us on a fun ride where eccentric characters find their fun-twin while riding the bike.  Two superheroes, retro kings and beat-boxers are seen in pairs grooving to a hip track as they ride the new bike together.

Soho Square Mumbai, the creative house behind the idea, has created the integrated campaign involving TV, print, outdoor and digital communication around the idea.

Anuraag Khandelwal

Anuraag Khandelwal, Executive Creative Director and Creative Head, Soho Square, Mumbai, said, “Aprilia has always stood for one thing – fun. And now with the new SR 125, we are taking fun to a whole new level. We believe that the best way to have fun is with a companion, and the bike with its features enables one to do just that – have fun with a like-minded person. In the commercial we’ve shown how various people find their ‘Funtwins’ in the most unexpected situations. I’m sure this ad will encourage people to go out and find their own ‘Funtwins’.”

Diego Graffi

Commenting on the objective behind the film, Diego Graffi, CEO and MD, Piaggio, said, “The two-wheeler segment is very important to us in terms of growth. With the addition of the SR 125, we are well poised to better serve the Indian markets. This communication will surely help us in doing so.”

Ashish Yakhmi

Ashish Yakhmi, 2W Business Head, Piaggio, India, said, “The SR 125 is a very exciting product for us. A product like this warrants an equally exciting communication route, and thus we believe the concept of 'Funtwins' is bang on as far as the TG is concerned. I'm sure the ad will be liked by people in the market for a two-wheeler.”

The TVC:

Credits:

Advertising Agency: Soho Square Advertising & Marketing Communications Pvt. Ltd.

Head of Office:

Samrat Bedi

Creative Team:

Executive Creative Director and Creative Head, Mumbai: Anuraag Khandelwal

Senior Creative Director: Vihar Patkar

Creative Director: Manoj Bhagat

Associate Creative Director: Pratik Kamat

Associate Creative Director: Ramkrishna Raorane

Films Team:

Film Manager: Shagun Dharia

Account Management Team:

Senior Vice-President: Mohit Ahuja

Management Supervisor: Arkin Diniz

Group Account Manager: Nisha Dias

Planning Team:

Senior Planning Director: Neeraj Sharma

Planning Director: Shaista Madhani

Production House: Asylum Films

Director: Aiman Ali

Executive Producer: Varun Mohta

Producer: Vidya Muraleedharan

Info@BestMediaInfo.com

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