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Colgate-Palmolive ad spend up by 43% in Q3FY18

The company reports Net Profit after Tax for the quarter was Rs 170.6 crore, an increase 34% over Q3 of the previous year

Colgate-Palmolive (India) spent Rs 120.7 crore on advertising in the third quarter of FY18, up 43% from Rs 83.91 crore in the corresponding quarter of last year. The company had spent Rs 119.23 crore in the second quarter of FY18.

Colgate reported Net Sales for the quarter ended December 31, 2017 at Rs 1,026.9 crore, an increase of 5% over Q3 of the previous year.  Excluding the accounting impact of GST implementation, Net Sales increased by 19% over the previous year (Refer to Net Sales Reconciliation below).  Volume increased by 12%.

Reported Net Profit after Tax for the quarter was Rs 170.6 crore, an increase 34% over Q3 of the previous year. Excluding the impact of tax reversals in both periods, Net Profit after Tax increased by 30% over Q3 of the previous year.

The Company continues to maintain its leadership position in both the Toothpaste and Toothbrush categories, with volume market shares for the period Jan-Dec’17 at 53.7% and 45.1% respectively.

Issam Bachaalani, Managing Director at Colgate-Palmolive (India), said, “As the operating environment stabilizes post the implementation of GST, we are pleased to report overall strong results.

Colgate’s core competency of delivering innovations based on consumer insights has helped to strengthen our Naturals portfolio in India with the addition of Colgate Swarna Vedshakti. We have seen a strong consumer response to the toothpaste in the geographies where it has been launched.

Colgate’s Oral Health Month (OHM) program, now in its 14th edition is conducted in partnership with the Indian Dental Association (IDA). OHM-2017 (Nov’17-Jan’18) is  targeted to provide 6.2 million free dental check-ups by partnering with 35,000+ IDA Dentists across - 1276 cities, 156 Army canteens in 63 cities, and 81 modern trade store outlets across the length and breadth of the country. This year, access to the OHM program was further enhanced by integrating it with our Pocket Dentist service, a voice-based interactive program available in 10 regional languages. Pocket Dentist enabled people to avail of instant dental advice and free dental check-ups by giving a missed call on a toll-free number provided on the Colgate toothpaste packs. Through initiatives like the OHM program, Colgate is delivering its commitment to ‘Keep India Smiling’.”

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